// seo.co

eCommerce SEO Services

SEO AUDIT SERVICES BACklink services

200+

Ranking factors audited per page

15 yrs

Of search-algorithm operational history

5K+

Keywords moved into top-10 positions

F500

Clients alongside startups & agencies

// engineering methodology

How we engineer rankings.

A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.

seo.co — process.ts

$ seo.audit()

Diagnose

200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.

$ seo.strategy()

Cluster

Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.

$ seo.execute()

Build

On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.

$ seo.measure()

Track

Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.

$ seo.optimize()

Iterate

Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.

Everything eCommerce Businesses Need to Know About SEO and Link Building

In the saturated world of eCommerce, standing out from your competition requires a leg-up. We perform technical SEO for startups and established eCommerce players to bolster rankings in online search through strategic content writing, on-site optimization and guest blogger outreach available.

Whether you sell consumer or commercial products through your online eCommerce store on Shopify, Amazon.com or Etsy we can help grow your audience and increase your inflow of quality buyers looking to purchase what you have to offer.

robots.txt// crawl directives

 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

SEO Success for Ecommerce Websites

Heavy competition in the e-commerce space means it’s more challenging than ever to cut through the noise and get your website in front of the right customers.

But if there’s one way to do it, it’s through strategic SEO that satisfies the search crawlers and engages your target audience.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

lighthouse-report.json// page audit

Performance

100

Accessibility

Best Practices

100

SEO

The Need for Building Links in Ecommerce

Research from eMarketer reveals that Amazon’s ecommerce sales were somewhere around $258.2 billion in 2018 – a whopping 30 percent increase over the previous year’s revenue. In the process, Amazon has successfully captured nearly half of the entire ecommerce marketplace – a frustrating reality for other industry players that want a slice of the pie.

In total, Amazon is responsible for 4 percent of all U.S. retail sales revenue– online, offline, or otherwise. And while nobody comes close to matching Amazon, there are a select number of other companies with notable market shares. In terms of U.S. retail ecommerce, eBay (6.6 percent), Apple (3.9 percent), and Walmart (3.7 percent) round out the top four. Other companies like Best Buy (1.3 percent), QVC Group (1.2 percent), Macy’s (1.2 percent), Costco (1.2 percent), and Wayfair (1.1 percent) find their way into the top 10.

With 10 companies accounting for more than 70 percent of revenue for the entire ecommerce industry, it’s only natural that smaller companies find themselves in a fight for visibility, traffic, and sales. But if there’s a silver lining, it’s this: The 30 percent of remaining market share is worth $150 billion (and this number will grow in the coming years). So while a large portion of the industry has been claimed, there’s still plenty to go around.

In order for your ecommerce business to emerge from the fray, you need visibility and authority – both of which can be earned via backlinks.

Backlinks to your own e-commerce website – is a solid investment that pays dividends both now and in the future. It improves search rankings, enhances visibility, generates traffic, and (when done well) leads to an influx of conversions.

Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.

Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.

schema-validator// structured-data status

Organization

valid

ProfessionalService

valid

FAQPage

valid

BreadcrumbList

valid

Article

valid

AggregateRating

valid

// ai-search visibility · GEO

Ranking is no longer just Google.

We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:

GPT

ChatGPT Search

82%citation share

PPL

Perplexity Pages

89%citation share

AIO

Google AI Overview

71%citation share

GEM

Gemini Search

64%citation share

CLD

Claude Citations

58%citation share

COP

Bing Copilot

73%citation share

// structured data

Schema-first because Google reads JSON, not paragraphs.

Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.

▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
▹Live Rich Results validation in CI
▹Schema audit included in every engagement

schema.json

 1{
 2  "@context": "https://schema.org",
 3  "@type": "ProfessionalService",
 4  "name": "SEO.co",
 5  "areaServed": "United States",
 6  "aggregateRating": {
 7    "@type": "AggregateRating",
 8    "ratingValue": "4.9",
 9    "reviewCount": "312"
10  }
11}

6 On & Off-Page SEO Strategies and Tips for Ecommerce

As you know, a search engine, like Google, has sophisticated algorithms that help them determine which web pages are relevant for which search terms and queries. What you may not know is that links are one of the most important ranking factors.

There are two primary ways in which search engines use links. First off, they rely on links to discover new web pages. They’re essentially highways that connect different cities (websites) and make sense of a complex mess of data, content, and dispersed category pages (especially on a busy category page). Secondly, search engines use links to determine how pages rank in their results.

Links are viewed as trust symbols. Search engines rely on backlinks to determine which websites and pages people find useful and authoritative. If one of your blog posts has 100 links pointing to it – including links from industry leading websites – then Google naturally assumes that your web page is credible. As you attract more links to more pages, Google sees you as even more trustworthy. Things snowball, traffic increases, conversion rates improve, and a lucrative self-sustaining cycle ensues.

Link building isn’t something that happens haphazardly or by chance. If you want your ecommerce website to succeed with this approach, you’ll need a strategy. Here are some tips, methodologies, and best practices to keep in mind:

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

gsc-coverage// index coverage · 30d

Indexed

1,842

Discovered

117

Excluded

Error

Working With an Ecommerce SEO Experts

SEO is challenging, gritty, and time-consuming. You have a business to run and can’t spend all of your time worrying about developing content, finding linking opportunities, and analyzing data in Google Analytics and Google Search Console to see what’s working. You need a SEO expert to handle the heavy lifting for you.

When it comes to hiring an SEO agency, you have a couple of options. The first is to hire an in-house employee. In other words, you simply add another employee to your marketing department and assign the focus of building out content and generating links. The second option is to outsource to an ecommerce SEO agency or freelancer. Both have their pros and cons – though most find the latter option far more appealing.

Outsourcing link building is typically more cost-effective for smaller online companies with limited ecommerce SEO needs. It allows you to maximize your in-house resources, save time, and leverage the expertise of SEO experts who do link building for a living.

The key is to find the right SEO specialist. Run a quick online search and you’ll find dozens of agencies and professionals promising to provide you with immediate results, but be wary of working with anyone who guarantees a get-rich-quick result. Instead, take the time to find a specialist who has your best interests in mind.

A white hat link builder will help you play by the rules and invest in organic, systematic approaches that yield sustainable long-term results. You’ll recognize one of these agencies when you encounter them. They’re honest, forthcoming, and thorough.

For additional information on how we can help you establish and execute a backlink strategy for your ecommerce company, contact us today!

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Content Marketing and Link Building for eCommerce Websites

We develop quality content that generates backlinks for eCommerce Websites.

keyword-clusters.csv// cluster intent

technical seo audit4.4K/mo

KD 38

core web vitals optimization1.9K/mo

KD 24

schema markup implementation2.7K/mo

KD 31

internal linking strategy3.1K/mo

KD 42

site speed optimization8.8K/mo

KD 55

Content Marketing for eCommerce & Online Retail

We build content and backlinks for eCommerce websites

Thanks to the rise of juggernauts like Amazon, Alibaba and the ease of starting online stores through the likes of Shopify and BigCommerce, garnering attention in online commerce has become more cutthroat than ever. That's where SEO.co comes in. We help cut through the proverbial clutter for our clients' websites by building the right content with appropriate backlinks from the best of publishers available online.

Growing an audience for your online store through ecommerce SEO is both challenging and time-consuming, especially in a post Google-update era focused on quality content, a diversified backlink and IP profile. SEO.co assists clients in building relevant, contextual-driven copy for publishing on quality news and blog outlets across the internet. With a high level of repeat business, especially among eCommerce businesses looking to bolster sales by building more domain authority, we at SEO.co deliver.

Some wrongly believe outsourcing your eCommerce SEO relinquishes control over the content and message. Nothing could be further from the truth. All of our content topics and written articles are iterated with client feedback and are not published until our eCommerce clients provide full approval. Our services provide the real heavy-lifting process of building applicable backlinks without having to do it in-house, at a fraction of the cost of a full-time employee. That's where our blog writing service comes into play. You will wonder why you ever considered doing your SEO in-house ever again.

Get in touch with us today about growing your eCommerce business and audience with SEO.co!

Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.

robots.txt// crawl directives

 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

// core web vitals · field data

Page speed is a ranking signal. We engineer it like one.

Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.

Good · 90+

Needs work · 50–89

Largest Contentful Paint

LCP

1.8s

score 94

Cumulative Layout Shift

CLS

0.03

score 98

Interaction to Next Paint

INP

120ms

score 91

// the difference

What “technical” actually means.

Capability

SEO.co

Typical SEO agency

Technical audit depth

200+ checks · weekly

Single annual audit

Schema markup

30+ types, CI-validated

Hand-rolled, often broken

Core Web Vitals

Engineered to <2.5s LCP

Recommendation, not implementation

Reporting cadence

Live dashboard + weekly

Monthly PDF

Algorithm response

48-hour playbook

Wait-and-see

Content + links + tech

Single coordinated team

3 separate vendors

// algorithm response log

Every algorithm update has a playbook.

We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.

2024March Core Updateimpact: AI-content devaluation
impact: AI-content devaluation
→ Manual byline audits, EEAT enrichment, schema author overhaul
2024Helpful Content Update v3impact: Site-wide quality signal
impact: Site-wide quality signal
→ Topical authority pruning, low-value page sunset playbook
2023October Core + SGEimpact: AI Overview rollout
impact: AI Overview rollout
→ Citation-shape content, FAQ schema density, listicle restructuring
2022Product Reviews + Helpful Contentimpact: Affiliate / thin content
impact: Affiliate / thin content
→ Original research investment, first-hand testing methodology
2021Page Experience + MUMimpact: Web Vitals as ranking factor
impact: Web Vitals as ranking factor
→ Performance engineering pipeline, Lighthouse CI rollout

// operating stack

The platforms we run.

Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.

Crawl & Audit

Screaming Frog
Sitebulb
Botify
JetOctopus

Backlinks

Ahrefs
Semrush
Majestic
Moz Pro

Google Search Console
Bing Webmaster
Yandex Webmaster

Analytics

GA4
BigQuery
Looker Studio
Mixpanel

Performance

PageSpeed Insights
WebPageTest
Lighthouse CI
Calibre

AI Search

Perplexity Pages
ChatGPT Search
Profound
AthenaHQ

// frequently asked

Common questions

01On-page Analysis.

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

02Complete Content Audit.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

03Holistic Backlink Audit.

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

04Determine Link-Worthy Assets.

We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.

05Find Publishers that Match Your Strategy.

We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.

06Write The Content.

We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.

07Backlink Reporting.

You receive regular backlink reports included in your standard monthly SEO work reports.

08On-page Analysis.

09Complete Content Audit.

10Holistic Backlink Audit.

11On-page Analysis.

12Complete Content Audit.

13Holistic Backlink Audit.

14Determine Link-Worthy Assets.

15Find Publishers that Match Your Strategy.

We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.

16Write The Content.

17Backlink Reporting.

You receive regular backlink reports included in your standard monthly SEO work reports.

18Determine Link-Worthy Assets.

19Find Publishers that Match Your Strategy.

We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.

20Write The Content.

21Backlink Reporting.

You receive regular backlink reports included in your standard monthly SEO work reports.

// ready to engage

Ready to outrank the competition?

Get a tailored proposal from the team that's engineered search results for Fortune 500 companies, agencies, and startups since 2010.

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