SEO / Digital Marketing / Content Marketing
In the saturated world of eCommerce, standing out from your competition requires a leg-up. We perform technical SEO for startups and established eCommerce players to bolster rankings in online search through strategic content writing, on-site optimization and guest blogger outreach available.
Whether you sell consumer or commercial products through your online eCommerce store on Shopify, Amazon.com or Etsy we can help grow your audience and increase your inflow of quality buyers looking to purchase what you have to offer. Contact us today for a free price quote.
SEO Success for Ecommerce Websites
Heavy competition in the e-commerce space means it’s more challenging than ever to cut through the noise and get your website in front of the right customers. But if there’s one way to do it, it’s through strategic SEO that satisfies the search crawlers and engages your target audience.
The Need for Building Links in Ecommerce
Research from eMarketer reveals that Amazon’s ecommerce sales were somewhere around $258.2 billion in 2018 – a whopping 30 percent increase over the previous year’s revenue. In the process, Amazon has successfully captured nearly half of the entire ecommerce marketplace – a frustrating reality for other industry players that want a slice of the pie.
In total, Amazon is responsible for 4 percent of all U.S. retail sales revenue– online, offline, or otherwise. And while nobody comes close to matching Amazon, there are a select number of other companies with notable market shares. In terms of U.S. retail ecommerce, eBay (6.6 percent), Apple (3.9 percent), and Walmart (3.7 percent) round out the top four. Other companies like Best Buy (1.3 percent), QVC Group (1.2 percent), Macy’s (1.2 percent), Costco (1.2 percent), and Wayfair (1.1 percent) find their way into the top 10.
With 10 companies accounting for more than 70 percent of revenue for the entire ecommerce industry, it’s only natural that smaller companies find themselves in a fight for visibility, traffic, and sales. But if there’s a silver lining, it’s this: The 30 percent of remaining market share is worth $150 billion (and this number will grow in the coming years). So while a large portion of the industry has been claimed, there’s still plenty to go around.
In order for your ecommerce business to emerge from the fray, you need visibility and authority – both of which can be earned via backlinks.
Backlinks to your own e-commerce website – is a solid investment that pays dividends both now and in the future. It improves search rankings, enhances visibility, generates traffic, and (when done well) leads to an influx of conversions.
6 On & Off-Page SEO Strategies and Tips for Ecommerce
As you know, a search engine, like Google, has sophisticated algorithms that help them determine which web pages are relevant for which search terms and queries. What you may not know is that links are one of the most important ranking factors.
There are two primary ways in which search engines use links. First off, they rely on links to discover new web pages. They’re essentially highways that connect different cities (websites) and make sense of a complex mess of data, content, and dispersed category pages (especially on a busy category page). Secondly, search engines use links to determine how pages rank in their results.
Links are viewed as trust symbols. Search engines rely on backlinks to determine which websites and pages people find useful and authoritative. If one of your blog posts has 100 links pointing to it – including links from industry leading websites – then Google naturally assumes that your web page is credible. As you attract more links to more pages, Google sees you as even more trustworthy. Things snowball, traffic increases, conversion rates improve, and a lucrative self-sustaining cycle ensues.
Link building isn’t something that happens haphazardly or by chance. If you want your ecommerce website to succeed with this approach, you’ll need a strategy. Here are some tips, methodologies, and best practices to keep in mind:
1. On-Page Optimization for Your Primary Keyword
Keep in mind, on-site optimization elements are completely within your control. You can't depending on building links as the only channel for optimizing your online store. Depending on the keyword difficulty of your primary keyword, your on-site, you will want to spend more time on product and category pages that really matter for conversions.
eCommerce SEO tools and research. Before you dive headlong into an SEO strategy for your Shopify or Woocommerce store, you will want to first do the research to know which are the right keywords to attract potential customers to your website. Using the right SEO tools, you can work on garnering more search engine traffic to the pages that matter.
On-page SEO. After you have done keyword and competitor research, you can focus your blog posts and blog content on the right topics, more importantly you will want to optimize all your pages on an individual basis. In doing so, you will include enhanced and optimized title tags, meta descriptions, description tag data and alt text. Pay attention closely to same page metrics to avoid duplicate content and thin content pages-- targeting phrases that match the commercial intent of your audience. Review schema markup and overall website structure, particularly on your best product page. Furthermore, the pages of your site, including product pages should be fully reviewed and receive individual SEO audits.
2. Pluck the Low Hanging Fruit
Before we delve into some of the more intensive elements of building backlinks, let’s not ignore the low hanging fruit (in the form of on page SEO) that’s easy to pluck.
Internal link building. Internal links are one of the most prominent forms of low hanging fruit when it comes to ecommerce search engine optimization (SEO). You can hone in on a target keyword by building internal links that include exact match anchors, without the ire or potential for getting blasted for keyword stuffing or over-optimization. These internal links will serve you mightily as you seek to improve your results in the search engine results pages (SERPs).
There are dozens of online directories – like Yelp, Yellow Pages, and Google My Business – that allow businesses to claim a page, fill out basic information, and plug in a link back to the homepage. You might as well seize these opportunities.
Write press releases and distribute them via sites like PRWeb and PRNewswire. Sometimes these releases come with a cost, while other times they’re free of charge.
Run a quick search for other ecommerce sites, news articles, or blog posts that mention your brand by name. If any of these mentions fail to link to your website – or use an anchor text that isn’t beneficial or not in your keyword research – you can manually contact the author and request a change. The same strategy holds true for broken links. This won’t always work, but will occasionally get you some results.
The foundation of every successful link building strategy is built with the same simple foundational pillars. Your ecommerce site(s) won’t skyrocket to the first page of Google after doing these things, but there’s no sense in ignoring them. Take advantage of these easy hyperlink opportunities and then turn your attention toward the more sophisticated and time-consuming steps.
3. Build Out Audience Profiles
SEO, guest blogging and content marketing go hand in hand. In order to generate valuable backlinks, you need quality content that resonates with the right people. The question is, do you know who you’re trying to reach?
The best way to focus your content is to articulate exactly who your readers are. This can be done by developing concrete content marketing personas that describe each segment of your readership.
Depending on the niche you’re in and the intended use of the products you sell, you could have anywhere from one to 10 different profiles. Most ecommerce sites find that they have between two and five personas.
4. Generate the Right Type of Onsite Content
With an understanding of who you’re attempting to reach, turn your focus toward onsite content creation. In terms of link building success, the following types of content generally perform well:
- Evergreen topics. There’s a time and place for newsworthy content that touches on a timely issue. But when it comes to link building, you should focus on topics that will be relevant for many months or years. This gives you the opportunity to earn links over time.
- How-to articles. People like actionable content and are much more likely to link to a blog post if there’s practical value tucked inside. How-to articles are easy link-bait.
- Infographics. Visuals perform really well in link building. Data and statistics are also powerful magnets. Combine the two in the form of an original infographic and you have the potential to attract dozens or hundreds of links back to your site.
- Listicles. The human brain loves lists. Listicle articles – whether informative, educational, or entertaining – capitalize on this by cataloging information in a systematic fashion that’s useful, yet not intimidating.
5. Manually Build Links
After a few months of commitment to regular content creation, you’ll have dozens of linkable assets available at your disposal. Now’s the time to go out and find link building opportunities.
Whether it’s through guest blogging, reciprocal link sharing, or building partnerships with journalists, or purchasing linking on authoritative platforms, there are plenty of chances to generate backlinks and signal authority to the search engines.
Take your time to find linking opportunities that align with your content marketing personas, your ecommerce keyword research and general ecommerce SEO strategy. The best, relevant keywords, gleaned from proper keyword research, will serve to enhance rankings for both short and long tail keywords on your money pages as well as your category pages. Honing in on promoting your target keywords in a natural way will only serve to enhance your search results.
6. Avoid Spammy Practices
Finally, make sure you avoid the spammy link building practices that doom so many well-intended ecommerce websites. Google has made it clear what type of links it deems acceptable and which ones it will penalize a website for. Take these warnings seriously and take time to do things the right way.
e-Commerce | Online Store | Online Shopping
Working With an Ecommerce SEO Experts
SEO is challenging, gritty, and time-consuming. You have a business to run and can’t spend all of your time worrying about developing content, finding linking opportunities, and analyzing data in Google Analytics and Google Search Console to see what’s working. You need a SEO expert to handle the heavy lifting for you.
When it comes to hiring an SEO agency, you have a couple of options. The first is to hire an in-house employee. In other words, you simply add another employee to your marketing department and assign the focus of building out content and generating links. The second option is to outsource to an ecommerce SEO agency or freelancer. Both have their pros and cons – though most find the latter option far more appealing.
Outsourcing link building is typically more cost-effective for smaller online companies with limited ecommerce SEO needs. It allows you to maximize your in-house resources, save time, and leverage the expertise of SEO experts who do link building for a living.
The key is to find the right SEO specialist. Run a quick online search and you’ll find dozens of agencies and professionals promising to provide you with immediate results, but be wary of working with anyone who guarantees a get-rich-quick result. Instead, take the time to find a specialist who has your best interests in mind.
A white hat link builder will help you play by the rules and invest in organic, systematic approaches that yield sustainable long-term results. You’ll recognize one of these agencies when you encounter them. They’re honest, forthcoming, and thorough.
For additional information on how we can help you establish and execute a backlink strategy for your ecommerce company, contact us today!
Expert SEO for eCommerce Websites
We write the content. We handle the outreach. We secure top placement. You get awesome links.
Content Marketing for eCommerce & Online Retail
We build content and backlinks for eCommerce websites
Thanks to the rise of juggernauts like Amazon, Alibaba and the ease of starting online stores through the likes of Shopify and BigCommerce, garnering attention in online commerce has become more cutthroat than ever. That's where SEO.co comes in. We help cut through the proverbial clutter for our clients' websites by building the right content with appropriate backlinks from the best of publishers available online.
Growing an audience for your online store through ecommerce SEO is both challenging and time-consuming, especially in a post Google-update era focused on quality content, a diversified backlink and IP profile. SEO.co assists clients in building relevant, contextual-driven copy for publishing on quality news and blog outlets across the internet. With a high level of repeat business, especially among eCommerce businesses looking to bolster sales by building more domain authority, we at SEO.co deliver.
Some wrongly believe outsourcing your eCommerce SEO relinquishes control over the content and message. Nothing could be further from the truth. All of our content topics and written articles are iterated with client feedback and are not published until our eCommerce clients provide full approval. Our services provide the real heavy-lifting process of building applicable backlinks without having to do it in-house, at a fraction of the cost of a full-time employee. That's where our blog writing service comes into play. You will wonder why you ever considered doing your SEO in-house ever again.
Get in touch with us today about growing your eCommerce business and audience with SEO.co!
Why Choose SEO.co
Quality SEO services and backlinks for eCommerce
A time-tested process for backlink building that includes quality content and top-tier publishers.
- U.S. based content writers with direct experience in online retail
- On-site SEO expertise. We hone in on site architecture optimization as well as improvements on a page-level basis.
- Quality publishers with high domain authority
- Unparalleled customer support for your on and off-site ecommerce SEO campaign
- Non-branded content writing and backlink and SEO reports
- White-hat SEO services with no spam, low quality or black hat SEO tactics
- Rapid order processing
- Full approval transparency, and Copyscape on all orders
- Money-back guarantee for non-placements
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