SEO for Solar Companies
Enterprise SEO & Link Building for Solar Energy Companies
The solar power industry has had an incredible couple of decades. The cost of solar energy has sharply declined, and once coupled with government-sponsored discount programs, it becomes more affordable than ever for businesses and consumers alike to install solar panels. On top of that, fears of climate change and general eco-centric thinking are prevailing, resulting in lots of new business opportunities in the solar industry overall.
However, you can’t depend on these factors to carry your business to success. You’re facing hundreds, if not thousands of competitors, all of whom want to earn more online traffic (and more business), and many of them are relying on the same tactics you are.
Search engine optimization (SEO) and by extension, link building, is one of the most popular online marketing strategies in the solar industry. But why is it so valuable, and what steps can you take to climb to the top of the search engine results pages (SERPs)?