SEO for Solar Companies

Enterprise SEO & Link Building for Solar Energy Companies

The solar power industry has had an incredible couple of decades. The cost of solar energy has sharply declined, and once coupled with government-sponsored discount programs, it becomes more affordable than ever for businesses and consumers alike to install solar panels. On top of that, fears of climate change and general eco-centric thinking are prevailing, resulting in lots of new business opportunities in the solar industry overall.

However, you can’t depend on these factors to carry your business to success. You’re facing hundreds, if not thousands of competitors, all of whom want to earn more online traffic (and more business), and many of them are relying on the same tactics you are.

Search engine optimization (SEO) and by extension, link building, is one of the most popular online marketing strategies in the solar industry. But why is it so valuable, and what steps can you take to climb to the top of the search engine results pages (SERPs)?

The Basics of On Page SEO

Solar SEO: Why Rank Higher in Search Engines?

Let’s start with a primer on SEO, in case you aren’t familiar. Every day, millions of people search for terms related to the solar industry, like “cost of solar panels,” or “solar energy companies near me.” SEO is a series of strategies you’ll use to increase your likelihood of ranking above the fold when those web users conduct these searches.

There are several benefits to be had with this approach, including:

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

How Link Building Helps Your Solar Company Grow

One of the most important elements of any SEO strategy is working with a link building agency. When determining which sites to rank and how to rank them, Google and other search engines consider two big-picture categories of factors: those pertaining to relevance and those pertaining to authority.

Relevance refers to whether your content is appropriate for the topics that web users are seeking. For example, if someone is searching for “how solar panels work” and you have a detailed article that explores the science of solar panels, your work will be considered highly relevant.

Relevance alone isn’t enough. Google also wants to prioritize content that’s trustworthy, so it employs a system for measuring the relative “authority” of each domain, and each page on those domains. This is where Google evaluates the number of links pointing to a location and the quality of those links. Basically, the more links you have pointing to your domain and the more reputable those links are, the higher your authority will grow—and the higher you’ll rank in SERPs.

Link building is the process of earning and placing these links, so you can take charge of your own perceived trustworthiness. There are three main benefits to this strategy:

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

on page SEO
The Basics of On Page SEO

Link Building 101 for Solar Companies

If the above section makes link building sound straightforward, you might want to temper your expectations. The basic premise of link building is easy to understand, but if you want to be successful, you need to be smart about how you build links. Not all links are of equal value, and if you’re not careful, you could be accused of participating in a link scheme—and get your site penalized as a result.

Your overarching goal should be building links that appear to be natural, and as valuable to web users as possible. You can do that with attention to three main areas of consideration.

Link Value

First, you need to think about the overall value of the link you’re building, both to your site and to the people encountering that link. The best links are ones that are housed in the body of relevant content; they aren’t spammed in the form of comments or improvised add-ons, but instead serve a specific purpose within a well-written article. This also demands that the link you build have a function; for example, it might cite an important solar energy statistic, or link to a piece of content on your site that expands upon your main argument.

Your link also needs to be placed in a natural way. It should be one of several links in the body of your piece, and your other links should point to other authorities in the industry. Your anchor text should be inconspicuous, and relevant to the content you’re linking.

The higher the domain authority of the linking site, the more authority you’ll gain from the link, so keep that in mind. High-DA publishers should always be your priority, and it’s almost always better to build links on new sources than to build subsequent links on existing sources.

Campaign Relevance

It’s also important to consider how your links play into your overall campaign. Ideally, your strategy will include ample volumes of strong, well-written onsite content; that way, you’ll have a good reason to build links, and your links will be more likely to stick. You may also optimize your campaign to focus on specific keywords, which you can use as anchor text for your links (so long as that anchor text remains contextually relevant).

High-Level Strategy and Balance

It’s also important to keep your link building strategy balanced, high-level. You don’t want to build too many links, or build them too quickly, and you don’t want to rely exclusively on a small handful of sources. Instead, you want to build links on a wide variety of sources, in a carefully controlled manner, targeting sources that are both high in DA and accessible in terms of guest publishing.

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

The 7 Elements of Link Building Success for Solar Companies

If you want your link building strategy to be a success, there are several key elements you’ll need for your solar company:
The Basics of On Page SEO
The Basics of On Page SEO

Should Solar Companies Outsource Their SEO and Link Building?

It’s a good idea to work with an expert in your link building campaign, but does that mean hiring someone full-time, finding a contractor, or outsourcing to a link building agency?

You may be tempted to hire someone in-house so you can have more transparency and control over your campaign. This isn’t necessarily a bad thing, but it can be expensive. On top of that, a single “generalist” SEO expert is unlikely to have as many resources or as much experience as the collective power of a team in a link building agency.

Freelancers can be a good fit, and an inexpensive one, but they’re also unreliable. There’s no guarantee they’ll follow up with their mistakes, or that they’ll be able to stick with you as your solar business grows.

Instead, the best option for most solar companies is to work with a link building agency. Agencies have more authority and more resources than any other option, yet are often the least expensive when you compare their costs to their results.

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

Finding the Right Fit for Link Building

That said, not all agencies are equal. When searching for a link building partner in the solar industry, you’ll want to consider the following:

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

Fresno Link Building Services
on page SEO

Why Work With SEO.co?

If you’re interested in taking your solar energy company to new heights with the power of link building, consider working with us. At SEO.co, we have decades of combined experience, and have helped solar companies like yours drastically improve their online visibility.

Everything we do centers on our development of valuable, high-quality content. With it, we build high-DA links to your site, earning you referral traffic, higher domain authority, and ultimately, more traffic and warmer leads.

On top of that, we work with complete transparency, giving you insights at every stage of our development process. Our work is completely tailored to your brand and your industry, and if you aren’t satisfied with our work—for any reason—we’ll give you your money back.

Ready to get started with a free assessment? Contact us today to learn more!

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

Why Choose SEO.co?

Focused on quality content and quality backlinks for solar companies
We follow a simple, time-tested process for building quality website backlinks for your business:

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

on page SEO

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