For purposes of this Agreement:
“Agency” means SEO.co, its parent companies, subsidiaries, affiliates, officers, directors, managers, members, employees, contractors, subcontractors, agents, vendors, successors, and assigns.
“Client”means the person, company, entity, owner, officer, employee, agent, representative, affiliate, successor, or assign purchasing, approving, receiving, using, editing, publishing, or benefiting from Agency’s services or deliverables.
“Deliverables” means all content, articles, blog posts, landing pages, web copy, metadata, title tags, descriptions, outlines, briefs, strategy documents, keyword research, reports, edits, revisions, graphics, code, page layouts, prompts, AI-generated or AI-assisted content, drafts, recommendations, backlinks, link insertions, digital assets, campaign materials, and other work product created, edited, modified, arranged, published, submitted, or delivered by Agency in connection with the services.
“Client Materials” means all content, copy, trademarks, logos, images, videos, data, claims, statements, instructions, approvals, credentials, account access, website access, product descriptions, service descriptions, prior materials, or other materials provided, uploaded, authorized, requested, approved, edited, or supplied by Client.
“Approved Content” means any Deliverable or material that Client, directly or indirectly, approves, accepts, edits, requests, publishes, instructs Agency to publish, fails to object to within the applicable review period, or otherwise uses.