SEO Audit Service
Our SEO audit process provides a comprehensive view of the top 200 on and off page SEO factors that might be impacting your ability to rank in search
The first step of any good SEO campaign is ensuring that you understand your site's deficiencies by running a multivariate SEO audit.
A comprehensive, technical SEO audit ensures your link graph is on-point and your on page SEO content is optimized vis-a-vis your top competitors.
We provide complete, comprehensive technical SEO analysis to identify hidden issues that might be bringing down your Google rankings or preventing your content from being fully indexed.
Free SEO Mini Audit
Complete the form below to audit your website. Powered by the Moz API.
Typical Deep SEO Audit
Our actionable SEO audits address key ranking elements, from meta tags and keyword rich content to link growth and structured data. For each of the ranking components that we analyze, we then provide specific action items to fix what’s wrong, along with industry best practices to help you on your way.
A typical deep SEO audit addresses the following areas:
On-Site SEO Analysis
Our on page SEO audit helps establish the foundation of your online presence, ensuring you gain the top exposure you need to rank. We analyze the key areas on your site where search engines look for keywords and topical signals. This analysis includes analysis of Google Analytics and Google Search Console.
Link Profile Analysis
Roughly two-thirds of the ranking algorithm is tied to link related signals. We’ll analyze your link portfolio (looking for signals and easy wins like broken links) and compare it to your top ranking competitors to determine where you’re site is falling short and how to improve.
Indexing Analysis
In order to rank for your content, search engine robots need to be able to find and correctly index it. We analyze the technical SEO elements to make sure that nothing is preventing web crawlers from accessing to your content.
SEO Audit Document
The finished audit is delivered as an enhanced PDF, with specific recommendations and a variety of screenshots and links to additional resources to help you to better understand and fix the various problems we identify.
Competitor Analysis Document
Using numerous tools, we’ll gather your competitors data and analyze how your site compares; where you’re winning and where you can improve upon. We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for. If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing).
Site Crawl Report
We use a customized software tool to crawl your website the same way that Google does. This allows us to provide page-specific recommendations for each page on the site that crawl-able and index-able.
In-Depth, Deep Dive SEO Audit
With our deep SEO audit, no stone goes unturned, and we'll document our findings and recommendations thoroughly, as well as go over them with you. In order to perform the most accurate audit possible, we'll need access to your web analytics platform (and Google Search Console if possible).
Our expert SEO team conduct a thorough site audit, identify problems, diagnose issues, and deliver precise, specific remedial recommendations. A post-audit phone consultation and walk-through is also included in each option.
Our backlink audit and SEO site search analysis is conducted with our own site audit tool as well as numerous third-party SEO tools.
Your SEO audit pricing is based on the number of pages your website has.
Our SEO audit pricing is based on the number of pages your website has.
$2,499
For sites with under to 1,000 indexed pages.
$4,999
For sites with 1,001 to 10,000 indexed pages.
$7,499
For sites with 10,001 to 100,000 indexed pages.
$9,999
For sites with 100k to 250,000 indexed pages.
$12,499
For sites with 250k to 1,000,000 indexed pages
Turnaround time is 3-6 weeks. If we find any immediate red flags during the curation of the audit, we will reach out directly to get the changes made ASAP.
Here are some elements included in your site audit:
- Content & Blog Post Analysis
- SEO Scorecard
- Keyword Guidelines
- Keyword Focus
- URL Site Structure Analysis
- Title Tags & Meta Tags Analysis
- Meta Descriptions Analysis
- Heading Tags Analysis
- Internal Linking
- Image Names and ALT Tags
- NoFollow Anchor Tags
- Indexing Overview, Analysis, and Score
- URL Redirects
- Page Exclusions
- Page Inclusions
- Duplicate Content
- Crawl Errors
- Code Validation
- Page & Site Speed
- Linking Analysis Overview
- Internal links analysis
- External links analysis
- Linking Root Domains
- Authority and Trust
- Competitive Link Comparison
- Supporting Documents Included
- Page Exclusions
- Page Inclusions
- "How Many Pages" Review
- Crawl Errors
- Code Validation
- Web Page Load Speed
- Linking Analysis Overview
- Inbound Followed Links
- Linking Root Domains
- Authority and Trust
- Duplicate Content Review
- Competitive Link Comparison
- Supporting Documents Included
All audit recommended tasks implemented on your site are the stepping stones for your site architecture to be fully optimized.
In conjunction with our quality and consistent link building services, regular SEO audits will help you iterate toward higher rankings in search engine results by consistently updating the pages Google has indexed and those that matter on your website's success.
Every audit we generate has an action plan that focuses on the most important issues tailored to your website's specific issue(s) based on SEO best practices. This gives you a strategic focus to execute the most important tasks first.
Software Tools We Use (for SEO Audits)
After working in the SEO industry for long enough, you develop a kind of intuition that can help you determine whether a page is sufficiently optimized.
After a few minutes on a website, experts can usually estimate just how much value SEO value it has. But we can't (and don’t) rely on our intuitions for our website audits. Instead, we make our audits as objective and unbiased as possible, using various tools to measure different variables and thoroughly analyze where your website is and where it could be in a search optimization campaign.
We like to operate with transparency, so what follows is a (nearly) comprehensive list of all the software tools we use to understand your website better. Keep in mind that many of these tools have overlapping functionality. This is important because different tools measure things differently, and sometimes it's valuable to utilize multiple tools for the same purpose so we can “triangulate” the truth – or at least reinforce our certainty when it comes to specific metrics.
Google Analytics
Google Analytics is a free tool that is one of the best available for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall.
In Google Analytics, we look at organic traffic (the number of visitors your website generates from organic searches) and organic traffic related to variables like individual website pages, user behavior, session time, exit rate, bounce rate, and more. It’s a great diagnostic tool that can tell us how your SEO efforts are working – and whether there are any immediate areas of concern.
Google Search Console
Google Search Console is another tool offered by Google and designed to help web admins better understand their websites. With it, we can virtually “crawl” your website, upload and correct your existing sitemap, diagnose problems with indexing or spam, and even analyze which sites are linking to your website.
We also use this tool to analyze how often your site appears in Google SERPs, receive alerts for specific issues, and troubleshoot specific issues you might be having with AMP, mobile optimization, or Google search features.
Google PageSpeed Insights
PageSpeed Insights is, as the name suggests, a tool for measuring the speed of your website. Though the relationship between website performance and SEO results is complicated, we can confidently assert that the faster and better your website performs, the higher you’ll likely rank.
We use this tool to evaluate several performance metrics simultaneously, including most significant contentful point (LCP), first input delay (FID), cumulative layout shift (CLS), first contentful point (FCP), interaction to next point (INP), and time to first byte (TTFB). Collectively, these metrics can help us understand where your website currently stands in speed and performance – and how to fix it, if necessary.
Google Keyword Planner
If you’ve ever dabbled in Google pay-per-click (PPC) advertising, you’re already vaguely familiar with their Keyword Planner tool. Designed for PPC, this tool generates a ton of information related to search keywords, helping us brainstorm new keyword and phrase ideas, analyze search volume, and even identify the relative level of competition associated with each keyword or phrase.
If you have existing keyword targets, we can analyze your choices and your performance for each of them here; otherwise, we can help you generate a vision for the future.
Ubersuggest
Ubersuggest is an analytics tool that helps us with several areas of research.
With it, we can find out more about your domain (including its number of organic keywords, total traffic, and competitive standing), your top SEO pages, keyword and phrase suggestions, and backlink data.
We also use it to generate ideas for new keyword targets and content marketing collateral.
Ahrefs
Ahrefs was created as an “all-in-one SEO toolset,” and it certainly lives up to that idea.
With Ahrefs, we can audit your entire website, analyzing its technical performance and performance within search engines.
We can research and analyze your current keywords, the rankings of your top pages, the performance of your content, and your progress toward your overall SEO goals. We also use this tool to analyze your competitors and learn how you stack up.
Moz
Moz has many SEO tools that we use to analyze your website and its SEO standing.
The Moz Keyword Explorer is one of the best keyword research tools available, helping us understand your strategic objectives and make recommendations for your campaign.
We can also analyze your backlinks, conduct competitive research, analyze the relative strength of your domain (and its pages), and help you keep track of the day-to-day changes of Google’s fussy algorithm.
SurferSEO
SurferSEO is a tool that helps us with many aspects of content analysis and strategic planning.
It helps us analyze the content on your site for its potential SEO performance; we can look at its on-page optimization indicators, and the number of keywords presents and ultimately deduce an overall “content score” that can help us figure out what to do next to boost your campaign.
We can also verify the authenticity and originality of your content – and generate briefs and recommendations for your articles when necessary.
ScreamingFrog
ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective.
We’ll use this tool to flag both big and small potential issues with your website, such as broken links, incorrect redirects, duplicate content or content with canonical issues, page title tag and metadata (meta title/meta description) issues, and issues with your sitemap or robots.txt files.
If there’s anything wrong with how Google crawls your site, we’ll find it here.
Spyfu
Spyfu has features for SEO, PPC advertising, and more, but we mainly use it as a competitive analysis tool.
It’s a great way to compare your site to your top competitors and evaluate its performance in domain authority, keyword optimization, link building, and more.
It’s also helpful for identifying your website's most profitable optimization routes.
Cora (by SEOToolLab)
Cora SEO is a tool by SEOToolLab that can help us analyze 2,040 rank factors associated with your site. That’s a lot to go through, but this tool automatically flags the factors that require attention.
Thousands of tiny variables like word count per page, number of sentences, keywords in sentences, and number of YouTube embeds can affect how your pages rank in search engines.
This tool helps us understand – and analyze the most critical factors that require manual intervention for your pages.
SEMrush
SEMrush is another robust digital marketing tool with features for SEO analysis and planning, content marketing research, general market research, PPC ad planning, social media management, and more.
It’s an excellent and convenient tool for running standard SEO audits – and it generates intuitive reports that allow us to track how your SERP positions change over time.
Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research.
SmallSEOTools
Don’t let the name fool you; SmallSEOTools is a massive collection of text analysis tools that can help us analyze and improve your SEO content.
We can use it to detect plagiarism, grammatical issues, spelling errors, and other issues that could interfere with your SEO results.
We can also use these tools to make recommendations for optimizing your content with rewriting and paraphrasing tools.
Copyscape
Duplicating content that already exists on the web, even unintentionally, can hurt your SEO campaign.
That’s why we use Copyscape as part of your SEO audit; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website.
Once flagged, it’s relatively easy to correct these mistakes.
Pingdom
Many technical factors enter into your SEO equation.
If you want your website pages to rank as highly as possible and attract as much traffic as possible, we need to understand better how your website performs; that’s where Pingdom comes into play.
With this tool, we can analyze your website uptime, user behavioral metrics, response time, loading speed, and dozens of other variables.
If there’s a technical problem with your website, we can probably sniff it out with this.
GT Metrix
Finally, there’s GT Metrix, another handy technical analytics tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster.
We use it to generate an overall “score” for each page of your site – and we can track how those scores change over time with our optimization efforts.
All these tools and more come together to help us understand your current SEO position – and your potential for the future.
Get Your SEO, Content & Backlink Audit Today!
Frequently Asked Questions (FAQs)
Our optimization services are comprehensive, looking at all aspects of your webpages such as keyword usage, loading times and friendliness on mobile devices. Additionally our team will analyze coding errors, crawlability and accessibility along with analytics reporting to ensure you have the most up-to-date website possible.
Ultimately, we furnish you with the capacity to improve your ranking, attract an influx of visitors and drive more sales. After thoroughly evaluating each segment of the audit we expose any potential issues that may arise as well as provide specific strategies for how to address them efficiently and effectively.
When the team makes fixes and adjustments, they prioritize the essential tasks specified in your audit that are most likely holding you back in your rankings. By making changes to the most egregious and low-hanging fruit items, we can typically expect to see results faster.. We’ll collaborate with either you, your webmaster or representatives from your company to ensure any content and website updates/changes meet approval before they go live, allowing you to maintain your online brand integrity.