SEO Training

Free SEO Training Videos

Take the time to review each video. As you have questions, feel free to reach out to a member of our team.
Most of the videos are for SEO novices looking to understand the basics of search engines or other search engines optimization.
For more detailed SEO professionals assistance, feel free to get in touch via the form at right.
As we add additional videos, links will be included in the outline below and directly added to the video queue.
If you have input on new video training you would like to see, please let us know via the form at right.

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What is SEO?

Learning Objectives & Outcomes
SEO 101 -- Basic Tutorial
- Who, what, when, where, why, how?
SERP Defined
- SERP attributes
- Changes in SERPs
Webcrawlers and major Search Engines Indexing
- How pages show up in search results
- Understanding page caching
- Robots.txt: Blocking pages from indexation
- Archive.org’s Wayback Machine: Finding old cached pages
Search Algorithms
- History
- Top Search Algorithm Ranking Factors
- Recent Trends

On Page seo and On Site Optimization

Learning Objectives & Outcomes
Site Structure
- URL Structure
- Tags & Categories
- Site Security (SSL)
- Pages vs. Posts
own website Content Optimization
- Identifying On-site Issues
- first Page or page Titles
- Meta Descriptions
- Images
  - Image Alt Tags
  - Exif Data
- Header Tags
- SERP feature optimization
  - Rich snippets
- Sitemaps
  - Creating
    - Yoast SEO vs. Others (all in one SEO pack)
  - Submitting
- Robots.txt
- .Htaccess
  - 301 Redirect tutorial
- Analysis & Improvement
Blogging & On-Page Content Marketing Strategy Development
- Learning Objectives & Outcomes
- Making your blog more SEO friendly
- On-page Content Optimization
- Mapping Pages to Keywords
- Prioritizing On-page Issues
- Keyword Cannibalization
- Frequency of Blog Posting
- Internal Linking
- Outbound Linking
On-site Videos & Graphics
- Focus on intent
- Video/YouTube SEO vs. Using SEO training course for On-site Optimization
- Dwell-time considerations + case study
Site Speed & Load Speed
- Site elements vs. host
- Caching
- Lazy Loader
- CDN (content delivery network)
- Javascript reduction
- Third party script calls

Keywords Research & Competitive Analysis

Learning Objectives & Outcomes
Understanding and Using Search Visibility
- GSC (plus bump for later)
Organizing online SEO course Keywords Research
- Creating a Keyword Matrix
- Keywords Research Process: Finding Most Profitable Keywords
  - Evaluating Keywords
    - Short Tail vs. Long Tail
    - Matching Searcher Intent
    - Branded Search
  - Creating a Keyword List
  - Choosing Target Keywords
  - Mapping Keywords to Specific Pages
  - Scaling List Development ??
  - Creating Labeled Groups??
Using Paid Campaigns to Determine Organic Keyword Targeting
Competitive Analysis
Evaluating Client Keyword Performance
- Creating a Campaign
- Created Labeled Groups
- Analyze Labeled Groups
Reviewing Keyword Strategies

Local SEO

Off Page Optimization - AKA Links Building

Learning Objectives & Outcomes
Backlinks defined
- What are backlinks?
- Characteristics of a high quality backlinks
  - Rel tags
    - Dofollow
    - Nofollow
    - Sponsored
    - Etc.
- Authority of a link
  - Pagerank, Domain Authority & Page Authority (or Domain Rating vs. URL Rating in Ahrefs)
  - Using site traffic to gauge authority, which can be manipulated
- own Link Schemes to Avoid
301 Redirect Impact on Link Authority
- 301 vs. 302
- Link Authority Loss
- Gray Hat Tactics
Link Building Process
- Established Sites vs. New Sites
Complete List of Links Building Strategies
- Finding the Best Links Opportunities
- Links Building Outreach
- Broken Links Building
  - Finding Broken (404 error) pages for broken link building
- Private Blog Networks (PBNs)
- Paid Links
- Toxic/Spammy Links
- Link Disavow Tool
Link Removal & Disavow
- Why remove links?
- Choosing links to remove
- Outreach backlink removal
- Disavowing links

Good SEO Tools

SEO Site Audits

Learning Objectives & Outcomes
Technical mobile SEO Site Audits
Basics of a Technical SEO Site Audit
- Why site audits are important
- What’s included
  - Accessibility
  - Crawlability
  - Indexation
  - Sitemaps
  - Robots.txt
  - Image Alt Attributes
  - Title Tags
  - Header Tags
  - Anchor Text
  - Breadcrumbs
  - Structured Data/Rich Snippets
Crawling & Indexing
- Crawlability
- Site Structure
- 404 errors & broken links
- Indexation
- Inclusion Ratio
- Sitemaps
- Blocked pages (Robots.txt, noindex)
- Duplicate content ( Content marketing)
- Mobile SEO Site Audit
- Accessibility Analysis
Tools
- Screaming Frog
- Ahrefs
- Moz
- Spyfu
Backlink Audit
- Overview
- Link Neighborhoods
- Anchor Text
- Total Link Increases
- Dofollow vs. Nofollow
- Earned Links
- Editorial Links
- E-A-T
- Measuring Link Building Success
Link Removal & Disavow
- Why remove links?
- Choosing links to remove
- Outreach backlink removal
- Disavowing links
Content Audit
- Why a Content Audit?
- Process
  - Complete Content Asset List
  - Gather Data on Each Asset in a Spreadsheet
    - Organic Traffic
    - Bounce Rate
    - Conversion Rate
    - Backlinks
  - Content Data Analysis
  - Determine Next Steps
    - Beef it up
    - Leave as-is
    - Redirect to Similar
    - Delete it to a 404 page

SEO training course Agency Fundamentals

Learn seo Objectives & Outcomes
Finding New Prospects
- Creating Buyer Personas for Prospecting
- Developing Your Sales Funnel
- Who to Target
SEO Agency -- On/Off-site Marketing
- Creating Compelling Case Studies
Calculating Customer journey/Lifetime Value (CLTV)
- Why?
- How to
- Paid Campaigns
Mining Prospects
- Initial Contact
- Subsequent Contact + Follow-ups
Managing Client Confidentiality
SEO export/Client Pitching & Proposals
- SEO Audit
- Proposal Outline
- Client Contracts
How to Tell if Your SEO Agency is Trustworthy
How to Sell SEO Services
SEO Pricing Models
Client Onboarding
Client Reporting

Online Training Agency: SEO Reporting