SEO Training

Enjoy our free online training SEO videos to maximize SEO on your own!

We have compiled an extensive library of SEO training materials and videos for your reading pleasure.

Take the time to review each article and video.

As you have questions, feel free to reach out to a member of our team.

Most of the videos are for SEO novices looking to understand the basics of search engines or other search engines optimization.

For more detailed SEO professionals assistance, feel free to get in touch via the form at right.

As we add additional videos, links will be included in the outline below and directly added to the video queue.

What is SEO?

How Google Works

Learn how Google’s ranking algorithm works and how you can effectively use it to maximize your ROI. 

SEO Fundamentals for Newbies

Learn all about SEO in this newbie’s SEO guide to basic SEO principles. 



SERPs Defined

What is a SERP? How are SERPs structured? 

Indexing vs. Ranking

What’s the difference between getting indexed and being ranked and how do you get indexed pages to rank? 

Google Ranking Factors

Here we list all Google’s major ranking factors in order of Spearman correlation.

Algorithm Update History

Learn the history of Google algorithm updates and why it matters for your business. 


ON-page SEO Fundamentals

Site Structure

Learn how to structure your site for maximum exposure and crawlability. 

Site Security

Learn the fundamentals of SSL security and why it matters as a ranking factor with search engines and trust factor for users.

Site Speed

Learn the fundamentals of site speed for both ranking in the SERPs and avoiding bounces from users. 


What is a sitemap? How is it structured for maximum exposure and crawlability from webcrawlers. 

Crawl Budget

What is crawl budget? How do you maximize your crawl budget to get indexed and ranked by search engines. 

SEO for images

Learn how to make sure your images are search engine optimized with the right alt tags and descriptions. 

Meta Descriptions

Meta descriptions are critical factors in ensuring your are telling users and crawlers what a page is all about. 


The why and when to block webcrawlers from specific pages using a Robots.txt page + common mistakes.

301 Redirects

Facts, fundamentals and failure of 301 redirects. 

Title Tags

The fundamentals of title tags and how you can use them to guide users and search engines through your content. 

Audits, Keyword Research & Competitive Analysis

How to Audit a Website

Here we teach how to perform a technical audit on a website, showing where deficiencies lie and how to fix issues. 

Keyword Research

Simple keyword research in seven steps. Find which keywords to target and how to optimize for them. 

Competitor Analysis

How do you analyze competitors’ websites so you can know what pieces to glean so you can beat them at their own game. 

Ranking for Competitive Keywords

Let us show you the philosophy we used to rank for some of the most competitive keywords on the internet.

Matching Search Intent

How to match search intent with your content by analysis and implementation the right keyword strategies. 

Content Audit

Does your content cannibalize itself? Do you have duplicate content? Is your content “in tune” enough to rank? Find out here. 



On Page Content Strategies

Dwell Time

Discover the strategies that the SEO pros use to increase dwell time for web visitors.

On Page SEO Tweaks

Simple tweaks and strategies to optimize your on-page content.  

On Page Problems

Review the most common on-page issues that are holding your site back from effectively ranking online. 

Content Length

The ideal content length of your blog posts and pages depends on you and your competitors. Find out more here. 

Content that Converts

How to write content that converts visitors into leads and leads into customers. Find out more here. 

How to Write Interesting Content

Learn the fundamentals of writing content that users actually want to read. 



Basics of Local SEO

Guide to Local SEO

Review our complete guide to local search engine optimization for maximizing your exposure in your local market 

Local SEO vs. National SEO

Ranking locally is very different and more difficult than ranking nationally. Here you will learn the difference, including strategies. 

Rank for Multiple Locations

How can you rank your Gooble Business Profile (GBP) for multiple geographies and locales. 

Business Not Showing in Local Search

If your business is not showing up in Google local search, follow these helpful techniques. 

Building Local Citations

Glean the 50 local link citation strategies that have helped us gain local rankings for hundreds of SEO clients. 

Local Keyword Research

How to do keyword research for local SEO and maximize your potential for ranking in Google local. 



Link Building for SEO

Beginner's Backlink Guide

Review our beginner’s guide to link building in SEO and learn what it takes to leverage quality link building for online growth. 

Link Building Strategies

We have compiled and exhaustive list of 77 link building strategies for maximizing your online exposure. 

Cost of Link Building

How much should you be paying for your link building services? 

HARO Link Building

Use Help a Reporter Out (HARO) for scaling your backlinks and exposure. 

Broken Link Building

Snipe broken links from existing, ranking content for quick SEO growth gains. 

Internal Link Building

Building internal links is probably one of the lowest-hanging fruit in SEO. Learn how to do internal links properly.

Link Building Tools

Here are some of the most prolific link building tools and software used by industry professionals. 

Toxic Backlinks

Some links help, but some spammy backlinks can hurt your rankings. Here we show you how to find and fix toxic links. 

SEO Reporting

SEO Reporting

Here we provide details of what to include and exclude from your SEO reports to management and clients. 

Key Performance Indicators (KPIs)

Here are the most critical key performane indicators (KPIs) to measure and track in your SEO reporting.  

SEO Reporting Template

Use this free SEO reporting template for reporting your progress on your SEO campaigns. 

Most Important Metrics

Learn the most important SEO metrics you should be tracking and reporting. 

SEO Agency Operations

Start an SEO Agency

Thinking of starting your own SO agency? Here we outline all the critical pieces you will need to succeed in your SEO business. 

How to Resell SEO

Scale your business faster as an SEO reseller. Resell SEO services under your own private label, charge your own rates.  

White Label SEO Reporting

Here’s how to brand your entire business around your white label solutions provider. 

SEO Reseller Pricing

How much should you be paying for reselling SEO? What kind of discount should you expect from your agency? 

White Label SEO Tools

What are the top tools, software and services you can white label in search engine optimization? 

White Label Digital Marketing Services

Top white label digital marketing services you can use for quickly scaling your new marketing agency. 

Let us help you scale

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