SEO Training

 

Free SEO Training Videos


Enjoy our free online SEO training videos to maximize SEO on your own!


  • Take the time to review each video. As you have questions, feel free to reach out to a member of our team.
  • Most of the videos are for SEO novices looking to understand the basics of search engine optimization.
  • For more detailed expert SEO assistance, feel free to get in touch via the form at right.
  • As we add additional videos, links will be included in the outline below and directly added to the video queue.
  • If you have input on new video training you would like to see, please let us know via the form at right.
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What is SEO?  

  • Learning Objectives & Outcomes
  • SEO 101 -- Basic Tutorial
    • Who, what, when, where, why, how?
  • SERP Defined
    • SERP attributes
    • Changes in SERPs
  • Webcrawlers and Search Engine Indexing
    • How pages show up in results
    • Understanding page caching
    • Robots.txt: Blocking pages from indexation
    • Archive.org’s Wayback Machine: Finding old cached pages
  • Search Algorithms
    • History
    • Top Search Algorithm Ranking Factors
    • Recent Trends

On Page and On Site Optimization

  • Learning Objectives & Outcomes
  • Site Structure
    • URL Structure
    • Tags & Categories
    • Site Security (SSL)
    • Pages vs. Posts
  • Common Content Optimization
    • Identifying On-site Issues
    • Page Titles
    • Meta Descriptions
    • Images
      • Image Alt Tags
      • Exif Data
    • Header Tags
    • SERP feature optimization
      • Rich snippets
    • Sitemaps
      • Creating
        • Yoast SEO vs. Others (all in one SEO pack)
      • Submitting
    • Robots.txt
    • .Htaccess
      • 301 Redirect tutorial
    • Analysis & Improvement
  • Blogging & On-Page Content Strategy Development
    • Learning Objectives & Outcomes
    • Making your blog more SEO friendly
    • On-page Content Optimization
    • Mapping Pages to Keywords
    • Prioritizing On-page Issues
    • Keyword Cannibalization
    • Frequency of Blog Posting
    • Internal Linking
    • Outbound Linking
  • On-site Videos & Graphics
    • Focus on intent
    • Video/YouTube SEO vs. Using SEO for On-site Optimization
    • Dwell-time considerations + case study
  • Site Speed & Load Speed
    • Site elements vs. host
    • Caching
    • Lazy Loader
    • CDN (content delivery network)
    • Javascript reduction
    • Third party script calls

Keyword Research & Competitive Analysis

  • Learning Objectives & Outcomes
  • Understanding and Using Search Visibility
    • GSC (plus bump for later)
  • Organizing SEO Keyword Research
    • Creating a Keyword Matrix
    • Keyword Research Process: Finding Most Profitable Keywords
      • Evaluating Keywords
        • Short Tail vs. Long Tail
        • Matching Searcher Intent
        • Branded Search
      • Creating a Keyword List
      • Choosing Target Keywords
      • Mapping Keywords to Specific Pages
      • Scaling List Development ??
      • Creating Labeled Groups??
  • Using Paid Campaigns to Determine Organic Keyword Targeting
  • Competitive Analysis
  • Evaluating Client Keyword Performance
    • Creating a Campaign
    • Created Labeled Groups
    • Analyze Labeled Groups
  • Reviewing Keyword Strategies

 

Local SEO

  • Learning Objectives & Outcomes
  • Local SEO Defined
  • Determining Search Intent
    • Sales Funnels
    • Navigation
  • Eligibility for Local SEO
  • Local SEO Strategies
  • Service Area Strategies for Local SEO
  • Using Local SEO for Home-Based Businesses
  • Local Listing & Propagation
    • Overview, How it works
    • Propagation Issues
      • Issue Identification
      • Duplicates
      • Inconsistent Data
      • Conflation
  • Local SEO Audit
    • Guideline Compliance
    • Adwords Competition
    • Proximity Issues
    • Content Issues
    • Multi-Location Business Issues
    • Local SEO Audit Checklist
  • Reviews in Local SEO
  • Making Reviews Better
  • Mitigating 1 Star Reviews

Off Page Optimization - AKA Link Building

  • Learning Objectives & Outcomes
  • Backlinks defined
    • What are backlinks?
    • Characteristics of a backlink
      • Rel tags
        • Dofollow
        • Nofollow
        • Sponsored
        • Etc.
    • Authority of a link
      • Pagerank, Domain Authority & Page Authority (or Domain Rating vs. URL Rating in Ahrefs)
      • Using site traffic to gauge authority, which can be manipulated
    • Common Link Schemes to Avoid
  • 301 Redirect Impact on Link Authority
    • 301 vs. 302
    • Link Authority Loss
    • Gray Hat Tactics
  • Link Building Process
    • Established Sites vs. New Sites 
  • Complete List of Link Building Strategies
    • Finding the Best Link Opportunities
    • Link Building Outreach
    • Broken Link Building
      • Finding Broken (404 error) pages for broken link building
    • Private Blog Networks (PBNs)
    • Paid Links
    • Toxic/Spammy Links
    • Link Disavow Tool
  • Link Removal & Disavow
    • Why remove links?
    • Choosing links to remove
    • Outreach backlink removal
    • Disavowing links

SEO Tools

  • Learning Objectives & Outcomes
  • Google Analytics
  • Google Search Console
  • Ahrefs
  • Moz
  • Spyfu
  • Majestic

SEO Site Audits

  • Learning Objectives & Outcomes
  • Technical SEO Site Audits
  • Basics of a Technical Site Audit
    • Why site audits are important
    • What’s included
      • Accessibility
      • Crawlability
      • Indexation
      • Sitemaps
      • Robots.txt
      • Image Alt Attributes
      • Title Tags
      • Header Tags
      • Anchor Text
      • Breadcrumbs
      • Structured Data/Rich Snippets
  • Crawling & Indexing
    • Crawlability
    • Site Structure
    • 404 errors & broken links
    • Indexation
    • Inclusion Ratio
    • Sitemaps
    • Blocked pages (Robots.txt, noindex)
    • Duplicate content
    • Mobile SEO Site Audit
    • Accessibility Analysis
  • Tools
    • Screaming Frog
    • Ahrefs
    • Moz
    • Spyfu
  • Backlink Audit
    • Overview
    • Link Neighborhoods
    • Anchor Text
    • Total Link Increases
    • Dofollow vs. Nofollow
    • Earned Links
    • Editorial Links
    • E-A-T
    • Measuring Link Building Success
  • Link Removal & Disavow
    • Why remove links?
    • Choosing links to remove
    • Outreach backlink removal
    • Disavowing links
  • Content Audit
    • Why a Content Audit?
    • Process
      • Complete Content Asset List
      • Gather Data on Each Asset in a Spreadsheet
        • Organic Traffic
        • Bounce Rate
        • Conversion Rate
        • Backlinks
      • Content Data Analysis
      • Determine Next Steps
        • Beef it up
        • Leave as-is
        • Redirect to Similar
        • Delete it to a 404 page

SEO Agency Fundamentals

  • Learning Objectives & Outcomes
  • Finding New Prospects
    • Creating Buyer Personas for Prospecting
    • Developing Your Sales Funnel
    • Who to Target
  • SEO Agency -- On/Off-site Marketing
    • Creating Compelling Case Studies
    •  
  • Calculating Customer Lifetime Value (CLTV)
    • Why?
    • How to
    • Paid Campaigns
  • Mining Prospects
    • Initial Contact
    • Subsequent Contact + Follow-ups
  • Managing Client Confidentiality
  • SEO Client Pitching & Proposals
    • SEO Audit
    • Proposal Outline
    • Client Contracts
  • How to Tell if Your SEO Agency is Trustworthy
  • How to Sell SEO Services
  • SEO Pricing Models
  • Client Onboarding
  • Client Reporting

Agency Training: SEO Reporting

  • Learning Objectives & Outcomes
  • Data
  • Adding Filters in Google Analytics
  • Cross-Domain Tracking
  • Identifying KPIs
  • Indentifying Awareness Metrics
  • On-site Activity Metrics
  • Tracking Conversions
    • eCommerce vs. Services
  • Tracking Leads
    • eCommerce vs. Services
  • Tracking Sales
    • eCommerce vs. Services
  • Custom Reporting
    • Moz & Ahrefs
  • Additional Reporting Strategies
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