SEO Training

Free SEO Training Videos


Enjoy our free online SEO training videos to maximize SEO on your own!


  • Take the time to review each video. As you have questions, feel free to reach out to a member of our team.
  • Most of the videos are for SEO novices looking to understand the basics of search engine optimization.
  • For more detailed expert SEO assistance, feel free to get in touch via the form at right.
  • As we add additional videos, links will be included in the outline below and directly added to the video queue.
  • If you have input on new video training you would like to see, please let us know via the form at right.
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What is SEO?  
  • Learning Objectives & Outcomes
  • SEO 101 -- Basic Tutorial 
    • Who, what, when, where, why, how? 
  • SERP Defined 
    • SERP attributes 
    • Changes in SERPs
  • Webcrawlers and Search Engine Indexing 
    • How pages show up in results
    • Understanding page caching 
    • Robots.txt: Blocking pages from indexation 
    • Archive.org’s Wayback Machine: Finding old cached pages 
  • Search Algorithms 
    • History 
    • Top Search Algorithm Ranking Factors 
    • Recent Trends 
  Keyword Research & Competitive Analysis
  • Learning Objectives & Outcomes
  • Understanding and Using Search Visibility 
    • GSC (plus bump for later) 
  • Organizing SEO Keyword Research
    • Creating a Keyword Matrix 
    • Keyword Research Process: Finding Most Profitable Keywords
      • Evaluating Keywords 
        • Short Tail vs. Long Tail 
        • Matching Searcher Intent 
        • Branded Search 
      • Creating a Keyword List
      • Choosing Target Keywords 
      • Mapping Keywords to Specific Pages 
      • Scaling List Development ??
      • Creating Labeled Groups?? 
  • Using Paid Campaigns to Determine Organic Keyword Targeting 
  • Competitive Analysis 
  • Evaluating Client Keyword Performance 
    • Creating a Campaign 
    • Created Labeled Groups 
    • Analyze Labeled Groups 
  • Reviewing Keyword Strategies 
  On Page and On Site Optimization
  • Learning Objectives & Outcomes
  • Site Structure
    • URL Structure 
    • Tags & Categories 
    • Site Security (SSL) 
    • Pages vs. Posts 
  • Common Content Optimization 
    • Identifying On-site Issues 
    • Page Titles
    • Meta Descriptions
    • Images 
      • Image Alt Tags
      • Exif Data 
    • Header Tags 
    • SERP feature optimization 
      • Rich snippets 
    • Sitemaps 
      • Creating
        • Yoast SEO vs. Others (all in one SEO pack) 
      • Submitting
    • Robots.txt
    • .Htaccess 
      • 301 Redirect tutorial 
    • Analysis & Improvement 
  • Blogging & On-Page Content Strategy Development  
    • Learning Objectives & Outcomes 
    • Making your blog more SEO friendly 
    • On-page Content Optimization 
    • Mapping Pages to Keywords 
    • Prioritizing On-page Issues
    • Keyword Cannibalization 
    • Frequency of Blog Posting 
    • Internal Linking 
    • Outbound Linking 
  • On-site Videos & Graphics 
    • Focus on intent 
    • Video/YouTube SEO vs. Using SEO for On-site Optimization 
    • Dwell-time considerations + case study 
  • Site Speed & Load Speed
    • Site elements vs. host 
    • Caching
    • Lazy Loader 
    • CDN (content delivery network) 
    • Javascript reduction 
    • Third party script calls 
  Local SEO
  • Learning Objectives & Outcomes 
  • Local SEO Defined 
  • Determining Search Intent 
    • Sales Funnels 
    • Navigation 
  • Eligibility for Local SEO 
  • Local SEO Strategies
  • Service Area Strategies for Local SEO 
  • Using Local SEO for Home-Based Businesses 
  • Local Listing & Propagation 
    • Overview, How it works
    • Propagation Issues
      • Issue Identification 
      • Duplicates 
      • Inconsistent Data 
      • Conflation 
  • Local SEO Audit 
    • Guideline Compliance 
    • Adwords Competition 
    • Proximity Issues 
    • Content Issues 
    • Multi-Location Business Issues 
    • Local SEO Audit Checklist 
  • Reviews in Local SEO 
  • Making Reviews Better
  • Mitigating 1 Star Reviews 
  Off Page Optimization - AKA Link Building
  • Learning Objectives & Outcomes 
  • Backlinks defined
    • What are backlinks? 
    • Characteristics of a backlink
      • Rel tags 
        • Dofollow
        • Nofollow
        • Sponsored 
        • Etc. 
    • Authority of a link 
      • Pagerank, Domain Authority & Page Authority (or Domain Rating vs. URL Rating in Ahrefs) 
      • Using site traffic to gauge authority, which can be manipulated 
    • Common Link Schemes to Avoid 
  • 301 Redirect Impact on Link Authority
    • 301 vs. 302 
    • Link Authority Loss
    • Gray Hat Tactics 
  • Link Building Process
    • Established Sites vs. New Sites  
  • Complete List of Link Building Strategies 
    • Finding the Best Link Opportunities 
    • Link Building Outreach 
    • Broken Link Building 
      • Finding Broken (404 error) pages for broken link building 
    • Private Blog Networks (PBNs) 
    • Paid Links 
    • Toxic/Spammy Links
    • Link Disavow Tool 
  • Link Removal & Disavow 
    • Why remove links? 
    • Choosing links to remove 
    • Outreach backlink removal 
    • Disavowing links 
  SEO Reporting
  • Learning Objectives & Outcomes 
  • Data 
  • Adding Filters in Google Analytics 
  • Cross-Domain Tracking 
  • Identifying KPIs
  • Indentifying Awareness Metrics 
  • On-site Activity Metrics
  • Tracking Conversions 
    • eCommerce vs. Services 
  • Tracking Leads
    • eCommerce vs. Services 
  • Tracking Sales 
    • eCommerce vs. Services 
  • Custom Reporting 
    • Moz & Ahrefs 
  • Additional Reporting Strategies 
  SEO Tools
  • Learning Objectives & Outcomes 
  • Google Analytics 
  • Google Search Console 
  • Ahrefs
  • Moz
  • Spyfu
  • Majestic 
  SEO Site Audits
  • Learning Objectives & Outcomes 
  • Technical SEO Site Audits 
  • Basics of a Technical Site Audit 
    • Why site audits are important
    • What’s included 
      • Accessibility 
      • Crawlability 
      • Indexation 
      • Sitemaps
      • Robots.txt 
      • Image Alt Attributes 
      • Title Tags
      • Header Tags 
      • Anchor Text 
      • Breadcrumbs 
      • Structured Data/Rich Snippets 
  • Crawling & Indexing 
    • Crawlability 
    • Site Structure
    • 404 errors & broken links 
    • Indexation 
    • Inclusion Ratio
    • Sitemaps 
    • Blocked pages (Robots.txt, noindex) 
    • Duplicate content 
    • Mobile SEO Site Audit 
    • Accessibility Analysis 
  • Tools
    • Screaming Frog
    • Ahrefs
    • Moz 
    • Spyfu 
  • Backlink Audit 
    • Overview
    • Link Neighborhoods 
    • Anchor Text 
    • Total Link Increases 
    • Dofollow vs. Nofollow
    • Earned Links
    • Editorial Links 
    • E-A-T 
    • Measuring Link Building Success 
  • Link Removal & Disavow 
    • Why remove links? 
    • Choosing links to remove 
    • Outreach backlink removal 
    • Disavowing links 
  • Content Audit  
    • Why a Content Audit? 
    • Process
      • Complete Content Asset List 
      • Gather Data on Each Asset in a Spreadsheet 
        • Organic Traffic
        • Bounce Rate
        • Conversion Rate 
        • Backlinks 
      • Content Data Analysis 
      • Determine Next Steps 
        • Beef it up
        • Leave as-is
        • Redirect to Similar 
        • Delete it to a 404 page 
  SEO Agency Fundamentals
  • Learning Objectives & Outcomes 
  • Finding New Prospects 
    • Creating Buyer Personas for Prospecting 
    • Developing Your Sales Funnel 
    • Who to Target 
  • SEO Agency -- On/Off-site Marketing 
    • Creating Compelling Case Studies
  • Calculating Customer Lifetime Value (CLTV) 
    • Why? 
    • How to
    • Paid Campaigns 
  • Mining Prospects 
    • Initial Contact
    • Subsequent Contact + Follow-ups 
  • Managing Client Confidentiality 
  • SEO Client Pitching & Proposals 
    • SEO Audit 
    • Proposal Outline
    • Client Contracts 
  • How to Tell if Your SEO Agency is Trustworthy
  • How to Sell SEO Services
  • SEO Pricing Models 
  • Client Onboarding
  • Client Reporting
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