SEO Training
Free SEO Training Videos
Enjoy our free online training SEO videos to maximize SEO on your own!
- Take the time to review each video. As you have questions, feel free to reach out to a member of our team.
- Most of the videos are for SEO novices looking to understand the basics of search engines or other search engines optimization.
- For more detailed SEO professionals assistance, feel free to get in touch via the form at right.
- As we add additional videos, links will be included in the outline below and directly added to the video queue.
- If you have input on new video training you would like to see, please let us know via the form at right.
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What is SEO?
- Learning Objectives & Outcomes
- SEO 101 -- Basic Tutorial
- Who, what, when, where, why, how?
- SERP Defined
- SERP attributes
- Changes in SERPs
- Webcrawlers and major Search Engines Indexing
- How pages show up in search results
- Understanding page caching
- Robots.txt: Blocking pages from indexation
- Archive.org’s Wayback Machine: Finding old cached pages
- Search Algorithms
- History
- Top Search Algorithm Ranking Factors
- Recent Trends
On Page seo and On Site Optimization
- Learning Objectives & Outcomes
- Site Structure
- URL Structure
- Tags & Categories
- Site Security (SSL)
- Pages vs. Posts
- own website Content Optimization
- Identifying On-site Issues
- first Page or page Titles
- Meta Descriptions
- Images
- Image Alt Tags
- Exif Data
- Header Tags
- SERP feature optimization
- Rich snippets
- Sitemaps
- Creating
- Yoast SEO vs. Others (all in one SEO pack)
- Submitting
- Creating
- Robots.txt
- .Htaccess
- 301 Redirect tutorial
- Analysis & Improvement
- Blogging & On-Page Content Marketing Strategy Development
- Learning Objectives & Outcomes
- Making your blog more SEO friendly
- On-page Content Optimization
- Mapping Pages to Keywords
- Prioritizing On-page Issues
- Keyword Cannibalization
- Frequency of Blog Posting
- Internal Linking
- Outbound Linking
- On-site Videos & Graphics
- Focus on intent
- Video/YouTube SEO vs. Using SEO training course for On-site Optimization
- Dwell-time considerations + case study
- Site Speed & Load Speed
- Site elements vs. host
- Caching
- Lazy Loader
- CDN (content delivery network)
- Javascript reduction
- Third party script calls
Keywords Research & Competitive Analysis
- Learning Objectives & Outcomes
- Understanding and Using Search Visibility
- GSC (plus bump for later)
- Organizing online SEO course Keywords Research
- Creating a Keyword Matrix
- Keywords Research Process: Finding Most Profitable Keywords
- Evaluating Keywords
- Short Tail vs. Long Tail
- Matching Searcher Intent
- Branded Search
- Creating a Keyword List
- Choosing Target Keywords
- Mapping Keywords to Specific Pages
- Scaling List Development ??
- Creating Labeled Groups??
- Evaluating Keywords
- Using Paid Campaigns to Determine Organic Keyword Targeting
- Competitive Analysis
- Evaluating Client Keyword Performance
- Creating a Campaign
- Created Labeled Groups
- Analyze Labeled Groups
- Reviewing Keyword Strategies
Local SEO
- Learning Objectives & Outcomes
- Local SEO training Defined
- Determining Search Intent
- Sales Funnels
- Navigation
- Eligibility for Local SEO
- Local SEO Strategy
- Service Area Strategies for Local SEO training
- Using Local search engine optimization training for Home-Based Businesses
- Local Listing & Propagation
- Overview, How it works
- Propagation Issues
- Issue Identification
- Duplicates
- Inconsistent Data
- Conflation
- Local SEO Audit
- Guideline Compliance
- Adwords Competition
- Proximity Issues
- Content Issues
- Multi-Location Business Issues
- Local SEO work Audit Checklist
- Reviews in Local SEO
- Making Reviews Better
- Mitigating 1 Star Reviews
Off Page Optimization - AKA Links Building
- Learning Objectives & Outcomes
- Backlinks defined
- What are backlinks?
- Characteristics of a high quality backlinks
- Rel tags
- Dofollow
- Nofollow
- Sponsored
- Etc.
- Rel tags
- Authority of a link
- Pagerank, Domain Authority & Page Authority (or Domain Rating vs. URL Rating in Ahrefs)
- Using site traffic to gauge authority, which can be manipulated
- own Link Schemes to Avoid
- 301 Redirect Impact on Link Authority
- 301 vs. 302
- Link Authority Loss
- Gray Hat Tactics
- Link Building Process
- Established Sites vs. New Sites
- Complete List of Links Building Strategies
- Finding the Best Links Opportunities
- Links Building Outreach
- Broken Links Building
- Finding Broken (404 error) pages for broken link building
- Private Blog Networks (PBNs)
- Paid Links
- Toxic/Spammy Links
- Link Disavow Tool
- Link Removal & Disavow
- Why remove links?
- Choosing links to remove
- Outreach backlink removal
- Disavowing links
Good SEO Tools
- Learning Objectives & Outcomes
- Google Analytics
- Google Search Consoles
- Ahrefs
- Moz
- Spyfu
- Majestic
SEO Site Audits
- Learning Objectives & Outcomes
- Technical mobile SEO Site Audits
- Basics of a Technical SEO Site Audit
- Why site audits are important
- What’s included
- Accessibility
- Crawlability
- Indexation
- Sitemaps
- Robots.txt
- Image Alt Attributes
- Title Tags
- Header Tags
- Anchor Text
- Breadcrumbs
- Structured Data/Rich Snippets
- Crawling & Indexing
- Crawlability
- Site Structure
- 404 errors & broken links
- Indexation
- Inclusion Ratio
- Sitemaps
- Blocked pages (Robots.txt, noindex)
- Duplicate content ( Content marketing)
- Mobile SEO Site Audit
- Accessibility Analysis
- Tools
- Screaming Frog
- Ahrefs
- Moz
- Spyfu
- Backlink Audit
- Overview
- Link Neighborhoods
- Anchor Text
- Total Link Increases
- Dofollow vs. Nofollow
- Earned Links
- Editorial Links
- E-A-T
- Measuring Link Building Success
- Link Removal & Disavow
- Why remove links?
- Choosing links to remove
- Outreach backlink removal
- Disavowing links
- Content Audit
- Why a Content Audit?
- Process
- Complete Content Asset List
- Gather Data on Each Asset in a Spreadsheet
- Organic Traffic
- Bounce Rate
- Conversion Rate
- Backlinks
- Content Data Analysis
- Determine Next Steps
- Beef it up
- Leave as-is
- Redirect to Similar
- Delete it to a 404 page
SEO training course Agency Fundamentals
- Learn seo Objectives & Outcomes
- Finding New Prospects
- Creating Buyer Personas for Prospecting
- Developing Your Sales Funnel
- Who to Target
- SEO Agency -- On/Off-site Marketing
- Creating Compelling Case Studies
- Calculating Customer journey/Lifetime Value (CLTV)
- Why?
- How to
- Paid Campaigns
- Mining Prospects
- Initial Contact
- Subsequent Contact + Follow-ups
- Managing Client Confidentiality
- SEO export/Client Pitching & Proposals
- SEO Audit
- Proposal Outline
- Client Contracts
- How to Tell if Your SEO Agency is Trustworthy
- How to Sell SEO Services
- SEO Pricing Models
- Client Onboarding
- Client Reporting
Online Training Agency: SEO Reporting
- Learning Objectives & Outcomes
- Data
- Adding Filters in Google/search Analytics
- Cross-Domain Tracking
- Identifying KPIs
- Indentifying Awareness Metrics
- On-site Activity Metrics
- Tracking Conversions
- eCommerce seo vs. Services
- Tracking Leads
- eCommerce vs. Services
- Tracking Sales
- eCommerce vs. Services
- Custom Reporting
- Moz & Ahrefs
- Additional Reporting Strategies