SEO Reseller Pricing: White Label Reseller Pricing Guide

Depending on whether you are running an agency only offering website development services or a branding company, white-label SEO services can be essential to growing your business.

However, there is a lot of confusion about how to choose the right SEO reseller and how much these services cost. In this article, we’ll discuss how much white-label SEO services cost.

In particular, we’ll break down all of the details you need to know to ultimately make the right decision in choosing a white-label SEO service that will perfectly complement your services when starting your SEO business.

Let’s get started.

What are White-Label SEO Services?

White-label SEO services are when a company hires an agency to provide marketing and internet solutions.

The brand of the white-label provider is not shown, but all branding from the customer is eliminated. It’s also important to note that you cannot change your domain name or content as part of this agreement unless it was agreed upon in advance by both parties involved.

What Does White Label Reseller Pricing Look Like?

White label reseller pricing can vary depending on what kind of service package you’re looking for: monthly recurring fee (MRR), annual subscription, and one-time fees only (OTS).

In most cases, companies that offer reseller packages to smaller agencies do so at a discount to their retail rates. Because there is massive variation in the type of white label digital marketing services you can outsource, there is likely not a blanket discount to the services a white label reseller might render.

However, most white label resellers typically provide discounts between 10% to 25% for their services, apart from traditional SEO pricing. 

If your company wants to commit to this long term and needs stability in its cost structure then choosing an annual white label reseller plan might be best suited for them.

However, OTS offers up all the same benefits without any commitment required on either side which makes it perfect for startups who need SEO services but lack a lot of cash flow available right now. It’s important not only to understand what kind of costs are involved but also how much these packages cost individually.

What are the Pros and Cons of White-Label SEO Services?

White-label services offer many benefits to your business but there are also some downsides that you need to consider.

The pros of white-label SEO services include better quality control, a wider range of tools and solutions offered by the company, and a marketing platform that is customizable for each client’s needs.

However, if you’re not careful with how much money goes into it upfront then this can be detrimental as these costs accumulate over time. If all employees in an organization have access to using the content management system (CMS) then more vulnerabilities come up thereby making your site less secure from outside threats or hackers looking to steal information about your clients.

The biggest downside is probably a lack of transparency since customers want to know exactly where their dollars are going. There is also the issue with the numerous silos that will appear when dealing with a whole different company that is delivering important services your clients are paying for.

Should You Trust any Cheap White-Label SEO Services?

We mentioned that trust is a big issue when it comes to white-label SEO services.

So, if you’re looking for cheap SEO prices then buyer beware! There are many companies out there who will take your money and offer subpar service because they don’t have the customer base to back them up.

This can lead to a number of issues down the line that could even be detrimental not only to your business but also to your clients or customers as well. It’s important to educate yourself about how these services work before signing on with any company which promises quick results at an affordable price point without having done their due diligence beforehand.

How to Choose the Right White Label SEO Service

The pricing model for white-label SEO service providers is pretty straightforward. You can usually expect to pay a monthly fee for these services. However, the real challenge is choosing the right agency among other factors.

Here are some factors to consider when conducting your search:

1. Experience Always Matters

A lot of things can go wrong when you outsource your company’s SEO services. That’s why it’s important to hire a company that’s highly experienced in this field.

2. Cost of Services

Finding the right white label SEO company starts with understanding that they are available in different models. Monthly, annual, or one-time payments can all be made and your choice will depend on what you need at this moment in time as well as how much money is available to spend now. The very nature of SEO can make it expensive, but there is a definite reason some services are more expensive than others. Expensive SEO is typically correlated with higher quality.

3. Location

The location where a company operates may not seem like an important factor, but it’s crucial if you’re looking for any kind of customer service needs outside of their headquarters hours which might be standard operating hours for them.

4. Client Relationships

This is something often overlooked when considering these services because some companies only offer one type of package which doesn’t cater specifically to specific types of businesses or industries such as agriculture and mom n’ pop shops.

5. Customer Reviews

A quick Google search will show you the difference between a company that knows what they’re doing and one that doesn’t. Before working with any SEO reseller, make sure you check their online reviews.

You can also collect and verify any references you come across. This will help you speak to real, previous customers and get a feel for how the SEO reseller runs their business.

There is a lot of uncertainty when doing business online. Checking online reviews and verifying references is a great way to receive the peace of mind you deserve as a business owner.

Do You Need White-Label SEO Services?

White-label SEO services are often a good idea if you’re part of an organization and want to make sure that all marketing efforts point towards your business exclusively.

It’s the best way to increase brand awareness, which in turn leads to increased revenue for your SEO company.

Do you want to learn more about how we can help?

Will your client’s SEO budget be enough to move the needle?

If so, contact us today to speak to a member of our team and get started.

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Timothy Carter

Chief Revenue Officer at SEO.co

Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.

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