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The Only SEO Checklist You’ll Ever Need [21 Items]
October 18, 2021
SEO & Email Marketing: Supplementing SEO with Targeted Email Campaigns
October 20, 2021How Much Should You Budget for SEO?
SEO is one of the most important aspects of online marketing. If you want to generate more traffic and make your site rank higher in search engines, then it’s essential that you have a good SEO strategy.
But SEO can be expensive, which makes it difficult to determine the best budget for growth.
It can also be difficult to determine the ROI (return on investment) you will get from spending money on SEO, but there are some things that we can tell you about how much to spend.
Table of Contents
How Much Do SEO Services Cost?
The price of SEO usually depends on the market rates, and how much you’re willing to spend. To figure out your budget, it’s best to start by looking at average costs for a variety of different services in your area or region.
On average, you can expect to spend anywhere from $400 to $1,500 to rank for local SEO terms. This will include on-page optimization, content marketing, and the cost of link building.
Advanced, enterprise SEO services including fully-managed SEO, keyword research, etc. can be much more expensive.
If you’re shooting for ranking for national terms, you’ll need a much more robust monthly budget ($2,500 to $50,000+), depending on the competitive nature of the terms for which you’re shooting.
The good news is that you can target long-tail and have a positive ROI on your SEO services, no matter what your budget is.
What Kind of ROI Should You Expect?
The average return from traditional SEO is usually around 20% according to data compiled by Rand Fishkin in 2010, which means that if a business spends 100 dollars they should expect an additional revenue increase of at least $20 within the next 12 months.
Some businesses have been able to get much better results than this over time, but it really depends on what kind of industry they’re in.
Can You Trust Cheap SEO Services?
The good news is that if you’re on a tight budget and need SEO services, there are still affordable options out there.
There are many in the industry who offer cheap SEO services for as low as $100 per month or even less than $50 depending on what you want to accomplish with your ranking.
However, it’s important to note that this doesn’t mean you should just go ahead and hire any company advertising their services at a cheap rate – especially since oftentimes these companies will not be transparent about how they rank websites.
You have to do some research into both the prices of similar products and services offered by other organizations, but also how long they’ve been operating within the industry before deciding which company you should hire.
Ultimately, you should approach a “cheap” SEO agency with caution. SEO is a lot of work, and you have to be concerned when an SEO company with numerous employees claims to do all of this work for cheap.
Can You Trust SEO Services Overseas?
Many people nowadays are interested in SEO services from overseas.
There is a lot of demand for these types of services, and many companies across the world have been creating offshore marketing agencies to take advantage of this.
However, if you’re not careful it’s easy to get scammed or taken advantage of by a cheap service provider.
The problem with relying on an outsource SEO company (even services based out of your own country) is that there may be language barriers that can make communication difficult.
This could lead to misunderstandings when discussing what type of work should be done, how long it will take, and whether or not they’ve had any previous success working with online brands like yours before.
Are SEO Services Always Expensive?
SEO services are not always expensive, and it’s possible to get a good deal if you know where to look.
One of the best ways is by evaluating offers from different SEO agencies that specialize in your industry or niche.
For example, there may be an agency out there who has experience with marketing for computer software products – they can offer great rates because their primary expertise is in this one area, which means they do nothing but online marketing all day long (instead of juggling different types of industries).
How Much Should You Spend on SEO?
The best way to answer this question is with a little bit of research.
If you’re not sure what your budget should be, the first thing you want to do is get an estimate from different SEO agencies and compare their rates.
Secondly, take some time researching how much money other similar brands are spending on online marketing per month or year as well. Many companies nowadays spend anywhere from $500-$2000 for services that include social media management and content marketing in addition to traditional SEO work like link building.
Thirdly, investigate which industries have had success with lower budgets compared to others (some people find they can rank really high even when only spending around $100/month).
How to Choose the Right SEO Agency
The first thing you want to ask yourself is what kind of marketing would work best for your company or business.
If social media management and content creation are not important, then the cost of an SEO agency should be significantly lower than if those things were required.
After that, it’s about finding a company with enough experience in your industry so they can provide accurate estimates on how long projects will take and whether or not their services have had proven success before (to give you peace of mind).
What Kinds Of Services Can You Expect From An SEO Agency?
There are many different types of SEO agencies out there that offer various kinds of services. Some specialize in link building while others focus more on organic search engine optimization alone.
All in all, SEO agencies will offer services, such as:
- Keyword research
- Technical SEO
- On/Off-Page SEO
- Content Marketing
- Link-Building
Contact Us Today!
Learning how much to budget for SEO depends on fielding quotes from different agencies and knowing how much these services cost in the first place. With that said, are you looking to partner with an affordable SEO agency?
If so, we’d love to speak with you. Contact us today to speak to a member of our SEO team.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
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