What is Link Building?
Link building is the process of sourcing opportunities for referencing quality content on your site with links from other relevant, high-authority websites. This helps to boost your exposure from both humans and search engines.
What Features are Included in the Best Link Building Services?
Our link building outreach services include a focus on 1) authority of the publisher(s), 2) traffic of the publishers and 3) niche relevance of the publishers. In today's complex world of SEO, links are one of many signals used by search engines. The best link building services take a holistic and balanced approach, providing link building consulting for on and off-site links as well as ensuring your link profile and anchor text don't just appear natural. They should BE natural.
Why is Link Building Important in SEO?
From a statistical perspective, link building still ranks as a heavily-weighted factor for authority in search engine algorithms. Links help to provide a vote of credibility and authority that other sites find your content assets valuable and worthy of a link. However, links are certainly not everything when it comes to SEO. To use the oft-repeated cliche, "content is king!" But, quality link building is important for content and SEO as a balanced way of showing all the right search engine signals for organic online exposure and revenue growth for your business.
What are the Best Link Building Strategies?
There are literally dozens of link building strategies and tactics. Because there are too many to enumerate here, we have outlined an entire post dedicated to the best link building strategies and tactics. Click the link to find out more.
How Many Backlinks Will I Need to Rank?
The ranking factors for a specific page, targeting a specific keyword are too vast to enumerate here. The number of built links to a specific page are only one component of the overall ranking factors for your site. In addition, the number of links you may need to succeed in organic SEO can also be driven by how competitive your niche is, what the competitors are doing to rank in your niche and the relevance in comparison. While it can be helpful to look at competing site pages, doing so will still not provide the complete answer to the question, "how many links will I need to rank?"--especially for a specific "money" phrase or keyword. We recommend getting in touch with us so we can perform a more complete SEO audit of your site's content and backlinks so as to determine a recommended volume and budget that will get you closer to ranking against your competitors.
What Tools Do You Use for Building Links?
We use a number of industry-standard tools for analyzing your link and ranking profile compared to your competitors. These include: Ahrefs, Moz, Spyfu, AgencyAnalytics, Google Analytics and Google Search Console (GSC). Get in touch with a member of our team so we can build a plan for your next link building campaign!
How Do You Build Links Versus Your Competition?
Our focus is on quality. We regularly perform direct outreach to some of the most influential bloggers, websites, publishers and writers. We focus on sites that have real authority, existing traffic and are relevant to your niche. We pitch them on article topic ideas that would fit with their site and match your brand. We then write the content which you are able to approve before we pitch it to the publications. This content will include natural, non-anchor-text-specific backlinks that point to the inner pages of your site. These inner pages will be relevant to the content of the article and add value to the story. Some links will be dofollow, some may be nofollow. We regularly perform outreach to find other publishers who may be a match for your niche.
What is the Difference Between a Dofollow and a Nofollow Link?
Many different link tags exist (e.g. rel=dofollow, nofollow, UGC, sponsored, etc.). Each of these types of hyperlink tags send a different signal to search engines who may be following a site. A Dofollow link is one that signals the webcrawlers to crawl through to the subsequent page while a Nofollow backlink tag signals to the crawlers that they should not follow to the linked-to page. More importly, Dofollow links pass page authority from one page to another. This means that a link from a website with no tag (default to Dofollow) or a tag of rel='dofollow' will provide some transfer of backlink authority to the linked-to page.
How Can I Ensure Your Link Building Services are White Hat?
We use over two dozen metrics to assess the quality of our publishers and filter out those who may not meet our stringent standards. We avoid repurposed sites, sites that are part of a private blog network (PBN), sites that are on the same IP address, sites that have low or no traffic and sites that include blatant "write for us" solicitation. We also work with you to ensure your link profile to your pages is as natural as possible, excluding too many exact match, spammy anchors that may throw you for a loop in a manual review or algorithmic update.
How Quickly Can you Build Links?
We can scale to nearly any sized link building budget, building hundreds of links to a single website per month. But, just because you can, doesn't mean you should. Get in touch with us for a free assessment on the best link building service strategy that will be right for you.
Do You Have Minimum and/or Maximum Budgets You Will Work With?
We try to keep a minimum required budget of $2K for newer clients. On the upward end, we have worked with link building service budgets of up to $100K per month with a team that knows what it means to build links at scale. But the scale of links your site may need will differ depending on its age and existing backlink profile.
How Many Links Should I Build to My Website?
The total number of links required to rank in Google (or any of the other search engines) will be different depending on the existing authority of the website, the nature and competitiveness of the term(s) you are targeting and the authority of the links you are using. All of these factors play a critical role, but they will be different for each website and landing page you want to rank. In addition, not all links are created equal, so focusing on the total number and quantity of acquired backlinks may not be the right strategy. For instance a link from the New York Times will hold much more weight from an some obscure blogger that is offering paid post inclusion. Let us perform a free keyword research audit to get a better gauge of what your site might need.
Is Link Building Dead?
As previously discussed, link building remains a correlated factor with website ranking in Google. As such, link building services are still an important aspect of improving website rankings in the search engines. When it comes to SEO, link building is very much alive and well.
Should I Do Link Building with Expired Domains?
Using expired domains with existing links is a black hat strategy and one which we work to avoid by proper filtering. However, expired and/or existing domains can be a better way to fast track the results of your search engine optimization. It really depends on your strategy, but caution is advised when it comes to looking to rank by building links from expired domains that have been redesigned with that purpose in mind.
Should I Build Links Using Social Media Sites?
The short answer is yes, but remember social media sites--while good for traffic and eyeballs--typically only offer Nofollow links. As a result, the authority and rankings increases you may be seeking from building links through social media will be non-existent. Yes, build links from social media, but don't expect doing so to improve your SEO.
Should I Do Link Building from Directory Sites?
Directory sites are notoriously spammy and Google knows it. We advise avoiding most directly submissions as a means of building links whenever possible. While some directories may be worthwhile for link building, many are a complete waste of time and money.
Do You Help with Local Link Citations for Local SEO?
Yes, we can help obtain locally-relevant link citations to help you rank for terms that are geographically relevant to your website and its intended audience. The best local SEO
will require the best available local links.