What is Link Building?

Link building is the process of sourcing opportunities for referencing quality content on your site with backlinks from other relevant, high-authority websites. High quality backlinks help to boost your exposure from both humans and search engines.

What Features are Included in the Best Link Building Services?

Our backlink services include a focus on 1) authority of the publisher(s), 2) traffic of the publishers and 3) niche relevance of the link building publishers. In today's complex world of machine learning, backlinks are one of many signals used by search engines. The best link builders take a holistic and balanced approach, providing consulting for on and off-site links as well as ensuring your backlink profile and anchor text don't just appear natural. They should BE natural.

How Much Do Link Building Services Cost?

The price of link building services can range from $50 per month to $50,000 per month. The cost you pay for is dependent on many factors including the quality of the links, the total number of backlinks you acquire, the keywords you want to rank for and your overall budget. If you want to acquire high quality backlinks, be prepared to have a higher expense.

Why is Link Building Important in SEO?

From a statistical perspective, link building still ranks as a heavily-weighted factor for authority in search engine algorithms. Backlinks help to provide a vote of credibility and authority that other sites find your content assets valuable and worthy of a link. However, link building is certainly not everything when it comes to search optimization. To use the oft-repeated cliche, "content is king!" But, high quality backlinks are important for content as a balanced way of showing all the right signals to search engines (not just link building) for organic online exposure and revenue growth for your business.

What are the Best Link Building Strategies?

There are dozens of link building tactics and strategies. There is no silver bullet link building strategy to implement in your to enumerate here, we have outlined an entire post dedicated to the best link building strategies and tactics.

How Many Backlinks Will You Need From Your Link Building Packages in Order to Rank?

The ranking factors for a specific page, targeting a specific keyword are too vast to enumerate here. The number of links built using a trusted link building service to a specific page are only one component of the overall ranking factors for your site. In addition, the number of backlinks you may need to succeed in organic SEO link building can also be driven by how competitive your niche is, what the competitors are doing in their link building, the type of link building services they hire to rank in your niche and the link building relevance in comparison to your site all matter. While it can be helpful to look at competing site pages when link building, doing so will still not provide the complete answer to the question, "how many backlinks will I need to rank?"--especially for a specific "money" phrase or keyword. We recommend getting in touch with our link building agency so we can perform a more complete SEO and link building audit of your site so as to determine a recommended volume and backlink budget that will get you closer to ranking against your competitors who may also be actively link building.

What Tools Do You Use in Your Link Building?

We use a number of industry-standard tools for analyzing your link profile and ranking signals compared to your competition. These include: Ahrefs, Moz, Spyfu, AgencyAnalytics, Google Analytics and Google Search Console (GSC). Get in touch with a member of our team so we can build a plan for your next link building campaign!

Link Building Services

The Premier Link Building Service for SEO

Since 2010, thousands of Fortune 500 enterprises, local companies and white label SEO agencies have trusted the link building services at SEO.co.

As the SEO industry's leading white hat link building service, we perform the outreach, write the content and pitch the publishers.

With our link building services you get an extremely high-touch approach, ensuring both you and your clients acquire the highest quality backlinks for improved search rankings.

When companies need long-term, sustainable search results they engage SEO.co for the highest quality external links.

Ready to start building quality links with one of the best link building agencies?

Check your backlinks now! (Scan results output in a minute or less)

A Reputable Link Building Company

The SEO.co backlinks service is trusted by Fortune 500 companies, venture-backed unicorns and local businesses alike!

SEO.co Featured Clients

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link building company client purple mattress

expedia and travel link building company

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Achieve Higher Rankings & Improved Brand Awareness with Link Building Services Focused on Quality & Relevance

Blogger Outreach

We provide blogger outreach at scale. An experienced agency with the ability to scale guest posting outreach, sourcing only high quality links and relevant publishers for your backlink placements.

Niche Edits

We help source placement for new backlinks in existing, aged content for that extra SEO boost. Niche edits from a relevant site owner or specific blog post can improve search engine visibility.

Content Syndication

Our expert team uses content syndication to ensure your quality, digital assets get the reach, traffic and relevant links they need to build even more web traffic.

Local Citations

Bolster your local Google My Business (GMB) listing results with quality local SEO citations, including citations for businesses with multiple locales using our white hat links for local search engine optimization.

Public Relations

Our PR relationships allow for placement and exposure on numerous authoritative news outlets and high authority websites, allowing you to build links with some of the web's most known publishers and entities.

At SEO.co, we handle the backlink process so you can focus on your business

Finally an SEO link building services company you can trust. We provide enterprise-level quality SEO services for businesses small and large.

1. Determine Target Content Assets

We find quality existing content on your site including blog posts, research articles, infographics, eBooks and reports. If you don't already have link-worthy content, we'll work with you to create it.

2. Identify Publishers & Blogs

We help identify niche-relevant quality websites, news sites and high-quality blogs. You always get to approve the sites you like. We perform the direct service of website and publisher outreach.

3. Content Ideation

We work with you to pitch relevant, quality content ideas to each website editor. Our backlink services include a pitch review process where you pick the pitch you like before we write the complete piece that eventually makes it to the publisher.

4. Quality Writing

Our team of specialists creates the ideal narrative and complete story, blog or article for each publication, integrating your material with hyperlinks in a natural and useful style. You review the material before it is presented to each website editor.

5. Publisher Pitch

Our team then forwards your piece to the webmasters, blog owners, media outlets and publishers whose content we have determined as relevant to your niche and desirable for a backlink to your on-site content assets.

6. Backlink Reporting

When your story, blog or article is published, including applicable backlinks to your content or site, our project management team reports the acquired backlinks to you through our portal. Our SEO process then starts again with publisher selection and article pitching.

Meet The SEO.co Executive Team

Nate Nead

Chief Executive Officer

Timothy Carter

Chief Revenue Officer

Sam Edwards

Chief Marketing Officer

Bri Manes

Chief Editor

Tell Us About Your Link Building Needs

+ A Scientific Approach to Building Links
+ Backlink Audit Services
+ Quality First Guest Posting Outreach
+ Cost & Pricing
+ Enterprise vs. Startup Link Building
+ Factors in SEO Besides Backlinks
+ When You Should NOT Build Links
+ How to Use Brand Mentions
+ Frequently Asked Questions
+ Contact Us

Publication Relevance

Real, relevant, contextual, high-quality and high-value links placed within the body of the content. No author bio hyperlinks!

Pitch Pre-Approval

You approve publishers, and you approve content before it gets published. Never be disappointed with black hat link building tactics again!

Quality Placements

We focuse on quality and relevance. No blog networks, link wheels, or other schemes. We only work with real, quality publications.

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SEO Link Building Services Based on Data & Research

Our thesis around SEO is based on the data and science of modern, weighted search algorithms.

In short, the right marketing strategies are about math, research and development -- not supposition or speculation.

The majority of link building companies lack the focus and discipline of measurement, taking into account both on and off-site elements, including:

Link Velocity. How quickly links are built over time.
Anchor Text Diversity. The variability of the anchor text. We also consult on proper anchors for internal linking as well.
Linking Domain Authority/Rating Diversity. The variation of the types of links (authority, TLD variability, traffic, etc.).
Factor Diversity. The total number of on and off-page SEO factors statistically significant ranking factors.
Entity Diversity. Disambiguated keywords, apart from LSI (latent semantic indexed) keywords.

SEO & Backlink Audits

Our initial on page SEO, content and backlink audit measures over 2,000 on and off-page factors, showing you areas of improvement down to the most minute detail, focusing first on the top 200 factors that may be impacting the rankings on individual pages, including your backlinks.

Before your link building engagement begins, you will will understand what other factors you may be missing vis-a-vis your competitors.

This learning will give you more firepower in every dollar spent for your SEO budget.

With a holistic approach to SEO, we provide the best bang-for-the-buck in the industry.

Period.

Your ultimate SEO link building success will be based on our ability to apply direct science and analysis to identify the precise deficits that need to be filled in order for your site to reach its full potential.

"Quality First" Link Building Services

If not done with an eye toward quality, guest blogging as a link building tactic can be a risky business.

When you hire a link building service, it should never be completely quality should always trump quantity and cost factors.

Hundreds of quality, optimized placements, acquired consistently over time, should be your number one goal.

The majority of success in acquiring links stems from quality and consistency over years of link acquisition.

Where Science Meets Art

Mastering the art of earning links, choosing anchor text, and managing your link portfolio can ensure top rankings for years to come.

Our quality, white-hat approach, including our focus on data & research with tools like Ahrefs, Moz and Spyfu, has helped us earn one of the best reputations in the industry.

Link Building Service Costs & Pricing

In our 10 years as a link building company, we have worked with smaller local SEO monthly budgets of $500 as well as enterprise SEO budgets up to $50,000-- and everything in between.

Whatever your link building goals, our team can be adaptive and scalable to meet your long-term SEO goals by providing the highest quality content for acquiring the industry's best backlinks.

Contact us today via the form below to get your free assessment and proposal, including cost proposal for link building services.

We perform manual guest blogger outreach, broken link building, curated link acquisition, link insertions, podcasting, webinars and other advanced link building strategies.

Each link building campaign requires a unique pricing, process and approach.

Choosing your link building packages will be dependent on both your internal budget and a complete assessment of what is needed for your most competitive keywords.

Enterprise Link Building Agency for National SEO

Backlink Services for Discerning & Sophisticated Fortune 1000 Clients

We build links with the highest authority and the highest quality for some of the most recognized brands online. Here's our approach to enterprise SEO.

Startup Link Citations for Local SEO & Brand Awareness

Backlinks for VC-backed Startups and Local Businesses Alike

Expert marketing services for new websites, including venture-backed startups and local companies looking to rank for local SEO. We are masters at marketing new websites.

Established, enterprise websites have a different set of needs and requirements than do startups.

For instance, enterprise internet marketing requires:

Scalable access to both quality and authority online publications available for link placements. When other websites link to large, corporate sites, more authority is typically required to move the rank needle for a faster return on investment.
An expert marketing team that can work with, understand and add value to corporate in-house SEOs who are executing on a multifaceted and content marketing plan.
Greater insights to page-specific ranking factors that may be dragging a page down in its ability to rank.
A writer team that can provide quality content and guest posts at scale delivered at any velocity and any budget.
The right software tools to provide actionable insights on a page-by-page basis.
An exhaustive approach that puts their brand light years ahead of online competitors in online search.
A streamlined guest post outreach strategy to earn links from existing high quality content.

We are THE best link building service for established online brands who want to continue to build links that drive meaningful digital marketing ROI.

If you represent an internal corporate SEO team and are looking for a true partner get in touch!

New websites and startups are a more difficult to rank.

Starting from scratch means there will be countless deficits and suggested "catch-ups" in major ranking factors in off-site and on-site SEO.

But that doesn't mean startups and new sites shouldn't aim for high authority from other website owners.

We were once told by a startup's former SEO team:

"Building backlinks aggressively like that to your new website is tantamount to giving steroids to a five year old kid."

We heartily disagree.

Marketing for startups means you want to create strong signals to the webcrawlers by focusing on relevant publishers, domain authority and diversity for a complete SEO strategy.

When it comes to marketing for new websites, we always focus on:

Building anchor text based hyperlinks that are Natural & In-Context, avoiding unnatural links
Online publications and other sites that are Authoritative & High Value
Backlink placements from Niche Relevant Websites
New hyperlink placement opportunities to your own website that are Targeted & Unique

Your startup will require a very detailed roadmap in understanding how to play catch-up to larger competitors, but that's where we come in!

For startups and newbies, we suggest following our step-by-step beginner's guide to link building.

White Label Marketing Packages

If you run a digital marketing agency (or are thinking of starting one), our white label link building services are the perfect fit for digital marketing agencies looking for a true reseller partner with the ability to scale.

As a digital agency owner, you have numerous other managerial and operational tasks to handle that fill your time, including keyword research, SEO audits, content writing, competitor analysis and technical SEO services.

Most importantly, you need to be spending your time making more sales and growing your top line revenue, not servicing the digital marketing needs of your SEO clients.

Outsource your back-office work to SEO.co, giving you the flexibility to work ON your SEO business instead of IN your SEO business.

Private Label Backlink Service Features

By leveraging our expertise, you can improve your internal operational efficiency and get better backlinks for your clients, all while maintaining the profit margins you might expect as a digital agency owner.

When you outsource your link building to SEO.co, you will receive the following key features as part of our white label solutions:

Access to high domain authority (DA) online publishers in every available online niche
Full transparency for backlinks, anchor text and publisher availability, including manual outreach
No contracts, purchase minimums or recurring payment requirements from any of our link building packages
Full white label reports that outline links pointing to your site as well as the text used in anchors
Predictable turn around times and full transparency on all manual link building campaigns

Our white label link building services give you the ability to focus on growing your company revenue, maintain your own direct client relationships all while off-loading the heavy lifting to our SEO expert team.

Outsource your SEO link building for both internal links and external links. And only buy links from a team of link building experts.

Not All SEO is About Acquiring High Quality Backlinks

Too many webmasters remain singularly focused on anchor text rich hyperlinks to the exclusion of the hundreds of other statistically correlated factors that drive organic search rankings.

Yes, quality, natural links still hold a Spearman Correlation in search engine optimization (depending on the Google algorithm weight at any given time) of between 0.259 and 0.34.

And while the relative weight of hyperlinks in the algorithm is significant, it is only a single factor.

Furthermore, the weight of backlinks continue to be diminished in overall importance of the search algorithm.

The Most Important SEO Ranking Factors

An over-focus on backlinks at the expense of other ranking factors, leads to decreasing marginal returns on your marketing spend and can actually be detrimental to your SEO.

When so-called link building experts and SEO agencies have an over-obsession with backlinks, while ignoring the most heavily weighted factors in the algorithm, your SEO can suffer.

Our on page optimization service focuses on the most important Google ranking factors: entity diversity and factor diversity.

seo factors not just link building services

Numerous other Google ranking factors should be considered.

Keyword Research in SEO Rankings

While we are the best service for building links, we always do so in a holistic fashion, taking into account all 200 Google ranking factors that will impact your web pages when it comes to search engine optimization.

Per the chart above (courtesy: SEOToolLab), backlinks (while important) are, despite popular opinion, not the most important component ranking your site via Google or other search engines.

We Focus on ALL the SERP Ranking Factors that Matter, Not Just Backlinks

Before you build a single link, you should seek to understand the following as it relates to a holistic approach toward optimizing your site and building backlinks:

Other SEO Ranking Factors

What exactly are the OTHER factors that are impacting my success or failure in SEO ranking in Google search?

SEO Factor Diversity. Do you have factor diversity and entity diversity? (These two factors have greater statistical significance than backlinks in Google's algorithm.)
Page-Level Focus on Backlinks & Ranking Keywords. Do you understand each important ranking factor on a page-level basis? Your rankings are determined on page-level. Therefore your analysis, research, on-page optimizations should be performed and executed in a granular way, page-by-page.

Are you focusing on other factors that are unique to your content, niche and industry?

Are you making regular improvement and updates to existing content ensure your link building strategy aligns with all the other ranking factors?

A Service Focused on Revenue & ROI

That's why our approach to off-site link building remains your best SEO strategy for long term growth and organic traffic online, completely sheltering you from the potential of the next Google algorithm update.

If the data doesn't tell you to build more backlinks, you may be wasting precious marketing capital that could be deployed elsewhere.

Be more efficient in your link building campaigns.

Don't build more links from other websites than what you need to outrank your competition.

Avoid anything other than above board tactics, including private blog networks (PBNs), buying links or other link schemes designed to manipulate PageRank and domain authority.

Instead, we focus our link building efforts on authoritative websites known to help produce higher rankings.

Link Building SEO with Ahrefs keyword growth

Growing your keywords is more about focusing on a diversity of rankings factors. If you want your keyword growth to look like this, you need to take a holistic approach to content marketing.

When NOT to Build Backlinks for SEO

Before you build a single link from an external website, you need a technical SEO audit for your entire site and for each individual landing page for which you are looking to improve search rankings.

You need data like keyword anchor variability, on-page target keyword frequency weights and more.

Only then can you determine what you will need to fully rank for some of the most competitive keywords on the internet.

Stop guessing about what do do on-site and how many links you should be building for off-site SEO.

For strong, authoritative sites targeting low-competition keywords, building links may not yield the fastest results or the best return on investment (ROI).

But you won't know until we perform a diagnostic scan of your website.

Ready to get started with our premier backlink services? Let's go!

Brand Mentions Services

Digital marketing is as much about brand awareness as it is about ranking for SEO

Get In Touch!

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Link Building Services FAQs

How Many Backlinks Will I Need to Rank?

The ranking factors for a specific page, targeting a specific keyword are too vast to enumerate here.

The number of built links to a specific page are only one component of the overall ranking factors for your site.

In addition, the number of links you may need to succeed in organic rankings can also be driven by how competitive your niche is, what the competitors are doing to rank in your niche and the relevance in comparison.

While it can be helpful to look at competing site pages, doing so will still not provide the complete answer to the question, "how many links from relevant sites will I need to rank?"--especially for a specific "money" phrase or keyword.

We recommend getting in touch with our link builders so we can perform a more complete website audit of your site's content and backlinks so as to determine a recommended volume and budget that will get you closer to ranking against your competitors.

What is a Good Budget for Building Backlinks?

The total number of links required to rank in Google (or any of the other search engines) will be different depending on the existing authority of the website, the nature and competitiveness of the term(s) you are targeting and the authority of the links you are using.

All of these factors play a critical role, but they will be different for each website and landing page you want to rank. In addition, not all links are created equal, so focusing on the total number and quantity of acquired backlinks may not be the right strategy.

For instance a link from the New York Times will hold much more weight and have a higher cost in time and effort to acquire than a link from an some obscure blogger that is offering for you to buy links or for a paid post inclusion. We live by the mantra: "if a link is easy to acquire, it's not worth nearly as much."

Let us perform a free keyword research audit to get a better gauge of what your site might need to improve its rankings.

How Do You Vet Guest Blog Sites for Quality?

We use a multi-factor assessment when reviewing whether a site is link worthy. Apart from Domain Authority (Moz) or Domain Rating (Ahrefs), we also look at other credibility and traffic factors, industry relevance, IP address neighborhoods and a host of other metrics we outline here in our guest blogging quality assessment guide. Link quality is an important ranking factor, especially for new websites.

What SEO Tools Do You Use?

We use a number of industry-standard online marketing tools for analyzing your linkgraph and ranking profile compared to your competitors. These include:

Ahrefs
Moz
Cora
SurferSEO
Spyfu
AgencyAnalytics
Google Analytics
Google Search Console (GSC)

Get in touch with one of our professionals so we can build a plan for your next link building campaign and grow your brand awareness!

Do You Help with Local Link Citations Services for Local SEO?

Yes, we can help obtain locally-relevant link citations to help you rank for terms that are geographically relevant to your website and its intended audience.

We do this by by first optimizing your on-site pages for relevance in Google My Business (GMB) listings with appropriate NAP (Name, Address, Phone) information, targeting your local market. Once your business is on the map in Google local searches, we then work to provide the appropriate local citation building to give you the local rankings boost you need to outrank competitors.

The best local SEO will require the best available local links.

We also help with broken links, including broken link building for local SEO, which is a niche tactic we have perfected that allows us to build high quality links for our clients.

Who Are Your Main Competitors?

While we have thousands of competitors worldwide, there are a few direct competitors: