Title Tag Checker
The meta title tag is one of the simplest yet most important elements of on-page SEO. If you want your website to rank well, reach the right people, and generate better results, you need check your title tags to make sure you’re properly optimized. Our free title tag checker can help.
What is a Title Tag?
A title tag is a piece of HTML code that specifies the title of a web page. Every web page has a title tag and they’re displayed as clickable hyperlinks on search engine results pages (SERPs). A title tag is designed to provide both an accurate and concise description of the page and its content.
This is how the title tag looks in HTML code:
Google generally displays the first 50 to 60 characters of a web page’s title tag. Keeping titles under 60 characters is usually considered a good idea. In doing so, you can expect the vast majority of your website’s titles to display properly in search results. Anything beyond 60 characters will likely be truncated or cut off.
Why Are Title Tags Important?
Title tags are important for numerous reasons, but it comes down to two primary factors:
- Ranking factor. Google has more than 200 ranking factors baked into its algorithm, but some are more important than others. Title tags fall into this latter category – particularly if they contain keywords.
- Conversion factor. A title plays a major role in whether or not people click on a page, blog post, or URL. Each time a visitor clicks on a page, they have to make a quick assessment about whether the page will give them what they’re looking for. An engaging title tag increases the likelihood that they’ll click, whereas a boring, irrelevant title suppresses traffic.
A failure to properly optimize your title tags will compromise your online presence and limit your visibility.
How to Improve Your Title Tags
- Try to keep title tags to 60 characters or less; otherwise, the end of the title may be omitted in search results.
- For best SEO results, use the keyword at the beginning of the title.
- Every page on your website needs a unique title. Default titles, like “home” or “blog” lead to reduced click-through.
- While technical optimization is important, always write for readers first. Your number one job is to make search results look attractive and clickable. Relevancy and intrigue are key elements.
- Your titles need to match the content of the page you’re linking to. Having an irrelevant title is a good way to get your page suppressed in search rankings. If it’s highly misleading, it could even get you penalized.
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