Content & Blog Writing Services for the Discerning Website Owner
Our U.S. based content writing team produces the highest quality web content at a fraction of the cost
Garnering website traffic is a lot like fishing; having more content on your site is like having more hooks in the water. But not all content is created equal; search engine algorithms know how to differentiate high quality content from poor quality content, and will rank it in the search results accordingly. Having lots of content on your site doesn’t do you much good if it's poor-quality or not SEO-optimized.
That’s where we can help. Our writers are trained in SEO best practices. We have personally vetted each and every writer to ensure they meet our (and your) quality expectations. But we take it a step further. We craft content based around keywords related to your niche, which boosts your Website’s credibility and authority in Google and Bing.
How does Blog Content Writing on my Website Help with SEO?
Search engines are hungry for new, quality content. We help you feed the hungry SEO beast!
Having a blog on your website with quality content that’s frequently updated is one of the three core necessities of proper SEO (the other two are inbound links and social media engagement). It became especially important after the release of Google Panda and Penguin. Let’s take a look at the main benefits of a blog:
- Helps your website get crawled more frequently by Google, which results in more of your website getting indexed, improved organic search visibility, and more website traffic.
- Supports your social media marketing campaign because it provides content to tweet and share. Also sparks discussion in social media channels, leading to increased brand exposure, awareness, and engagement.
- Increases search engine traffic. Every article posted to your website is like putting another raffle ticket into a hat. When a user searches for a query relating to your niche, your website will be more likely to show up in search results.
- Helps your efforts in link building. Great content attracts links like a magnet, and inbound links are the primary factor in the ranking algorithm.
- Improves conversion rate. Every time you update your blog, visitors to your website will see that it's active and lively, showing that the business is alive and well, and taking care of its customers.
Our Blog Content Writing Process
A detail-oriented approach from ideation to eventual content publishing. No wonder so many webmasters trust us with their regular content writing needs.
Our content writing process is super flexible and can be as collaborative or hands-off as you like. Here's what the process looks like when we start working together on on-site blog content:
- We start by asking you to fill out a brief, simple questionnaire to help us guide the content writing process. One of the questions we'll ask on that questionnaire include what keywords are important to you.
- Next, our content writing team will prepare some ideas and outlines for the content; these will consist of title suggestions and 1-2 paragraph descriptions or summaries of the article ideas.
- At that point, we send you those content writing ideas for your review and approval; you can approve the ones you like, and decline those you don't.
- Once you approve the article content topics and outlines you like, our writing team will get started..
- After the article is written, it is processed through two rounds of professional copy editing.
- Finally, we send you the finalized article(s)--complete with internal and external optimized links--for your approval and publication.
- We even load and schedule your written articles via your website CMS (Wordpress, Drupal, Shopify, etc.).
How does Blog Content Help with Lead Generation?
Looking for more leads to grow your business? A targeted strategy toward content writing and blog publishing can help scale up your lead flow
Did you know that regularly writig blog content can help you generate more leads every month?
- Personality and trust. Blogging gives you a chance to show off your personality and build rapport with your readers. This makes it much more likely for site visitors to fill out a form or contact you directly.
- Authority and expertise. This is also your chance to prove your expertise. Show that you're an authority in this field, and make visitors confident that you're the right brand for the job.
- Fuel for social media and other strategies. High-quality content is the perfect fuel for social media marketing, email marketing, and related lead generation strategies.
How Does Blog Content Writing Help with Sales?
Content for content's sakeis a money pit. Our content writing service focus on content that converts and drives revenue to your business.
Blogging can also boost your sales efforts:
- Help customers research. Most modern customers prefer to do their own research when investigating purchasing decisions. By helping them, you'll prove yourself to be a worthy advisor—and you'll get the chance to build trust.
- Soft pitch your own products and services. In your content, you'll control the narrative. You can talk about your products and services, and explain exactly how they can help solve consumer problems.
- Make leads warm. Blogging is the perfect way to turn a cold lead into a warm lead. After reading your content, a visitor will be more familiar with your brand—and more confident that you're the right choice.
How does Blog Content Writing Help with Branding?
In a crowded online world, your brand needs to be exceptional to stand out from the competition. The right content writing strategy can help.
If you're more interested in brand awareness and improving your reputation, blogging can help you there too:
- Thought leadership. Demonstrate your expertise and showcase yourself as an industry leader. Your brand will stand above your competitors, and if you offer unique, compelling information, your brand will be unforgettable.
- Exposure and publicity. Publishing and syndicating content is one of the best ways to generate publicity. Build momentum with a viral piece of content and you could generate thousands of new fans overnight.
- Consistency and consumer trust. Blogging on a consistent basis helps you naturally encourage brand loyalty. Your readers will keep coming back for more content, trusting your brand a bit more each visit.