The number of free resources available to website owners looking to improve their online visibility is astounding.
There are free integrations and data aggregation platforms, like Google Analytics, profile and user engagement platforms, like almost every social media platform in the world, and all kinds of free tools that exist solely to make the processes of SEO, online branding, and marketing much easier.
There are so many external tools that sometimes, business owners forget what a rich network of resources exists in the form of outside post.
There are many ways these industry-related blog posts can be used to bolster your own reputation and online marketing strategy:
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1. Learn how to use someone’s blog for your own blog gain.
My first suggestion is perhaps the most obvious; read external blog post to learn more about your industry, as well as recent developments that you could harness for your new blog posts.
The more resources you have to learn from, the more diverse and well-read your blog will become.
Rather than directly copying or transforming any of the nice post you read, try reimagining a new angle for them. For example, if one of your indirect competitors takes a strong stance on a particular issue, take the opposite stance or examine an element of the argument that they didn’t touch on.
Otherwise, you can allow the new information to simmer in the back of your mind, for occasional use in your new blog posts.
Reading regularly will make your writing more knowledgeable and therefore, more authoritative.
Collect a series of blog posts to good use for this purpose; you can aggregate them using a newsfeed application, or simply have them as bookmarks in your web browser.
Be sure to check them out on a regular, preferably daily basis.
Or, the best way to learn is to start your blog posts and start reading and writing. For more information on this topic, feel free to visit our guide on how to start a blog.
2. Guest Posting for Blogs.
Guest posting is still one of the most effective online marketing strategies available, especially if you’re aligning your personal brand with your corporate brand.
By guest blogging on an external site, you’ll gain visibility with a new audience and borrow some of the authority of the host site to propel your content forward. Guest Blogging on multiple sites can build an appeal with a mutually shared audience, and eventually establish yourself as a leading and reputable authority in the field. Add relevant internal links to your social profiles can also help build your social following, which in turn will boost your site’s organic traffic growth and brand recognition, and including quality backlinks that point to your main site can also boost your domain authority.
Getting your content posted on external blog posts isn’t as hard as you might expect.
For most external blog posts, all you’ll need to do is ask the writer or webmaster for a guest post opportunity, and send along a pitch for a topic they might find valuable. In most cases, you might want to build your reputation as a regular commenter first.
In others, you might want to include link building to your other content as an example of your good work.
3. Attract Content With Strategy.
The opposite traffic strategy can also be effective. Rather than taking your content and guest posting it on a popular external blog, you’ll be offering the external blog’s writer a spot on your own blog content.
While you may be reluctant to allow someone else’s words and voice on your blog, especially if you’ve spent a significant amount of time developing the perfect brand voice and blog platform, doing this is a mutually beneficial and highly valuable strategy.
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If your writer of choice already has a substantial loyal audience, chances are that audience would love to read the writer’s new piece on your site—that means an immediate flow of new search traffic and new readers.
Plus, the writer will be motivated to publish relevant internal links to his/her blog on your site on his/her social media profiles, which will add to your site’s visibility and increase your domain authority at the same time.
Finally, having multiple high-profile writers post blogs on your site can make you seem more authoritative for new visitors.
For example, if a new visitor stumbles across your site through a simple search engine and sees multiple industry leaders featured on your blog page, that visitor will be more likely to associate your brand as a leader in the industry.
4. Comment on External Blogs.
Commenting on external blog psot is a very simple, but very powerful act.
It may not sounds like much, and a single comment isn’t going to skyrocket your brand visibility, but over time and when compounded with the effects of a consistent, frequent commenting strategy, your brand comments can culminate in a commanding effect.
When commenting, it’s best thing if you use the power of a personal brand, rather than your corporate brand—this will encourage trust and more personal interactions.
Comment appropriately, adding value to the conversation when you can and including relevant internal links back to your site when possible.
If you comment consistently, the audiences of your favorite blog post will come to see you as an important and valuable contributor to the community, and your corporate writing will get more attention as a result.
Plus, all your link building and brand mentions will increase your domain authority for SEO.
5. Get Reviewed Before Making a Decision.
This strategy is perfect for product-based businesses, though service-based businesses might also find a use for it.
When searching for a new product, most potential new users seek out reviews and opinions of their peers before making a final decision—this is the case for practically any product in practically any industry.
High-profile bloggers, whose blog post you’re already reading on a regular basis, tend to have the strongest opinions on these products, and they carry the most weight with prospective buyers because of the level of respect they command.
This is as true of SEO bloggers in our niche as it is across other industries as well.
Offer a free sample of your product to one of these high-profile guest bloggers in exchange for them writing up an honest review on it.
The blogger will enjoy the free product as a gift, and you’ll enjoy the benefits of getting your product mentioned on the web.
Hopefully, the review will go well, and that review post will convince multiple new buyers to go with your product.
6. Share Your Content.
Last but not least, simply sharing the content of external blog post can be a beneficial traffic strategy. Your social media campaign demands other posts at a near-constant rate to satisfy your followers, so sharing an external article can take some of the pressure off you to make your own content.
Share red 3d realistic paper speech bubble isolated on whiteSharing from multiple sources can convey a sense of connectedness, building your own community from pools of different audiences and showcasing your authority in the industry.
Plus, sharing evergreen content from an external source regularly can influence that source to respond by sharing some of your content in turn.
Sharing content builds relationships, and relationships are the driving force in strong online communities.
While as a general rule, you can use any blog related to your industry as a platform for these strategies, it’s also wise to avoid posting directly on a direct competitor’s blog.
Doing so could mark you with a negative reputation.
Otherwise, start taking advantage of other blog posts as much as you can.
The more you build your brand in line with the network of other bloggers around you, the greater your reputation will grow and the more search traffic and leads you’ll receive as a result.
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