Personal Injury Attorney SEO Strategies
Personal injury lawyers face fierce competition in their local markets. Search engine optimization (SEO) is one of the sure-fire strategies for personal injury lawyers to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ⅓ of Internet searchers only click the first result on Google! SEO for personal injury lawyers matters a lot. Personal injury lawyer SEO encompasses many activities, but the basics include: Optimizing your legal website to drive clicks, conversions and sales Writing informative content with the right long-tail keywords, so the site ranks higher on Google for commercially-relevant terms Analyzing which keywords are most important to drive site traffic to your personal injury law firm Improving online social media profiles, so personal injury lawyer prospects engage more often with your website and brand Personal injury attorney SEO is competitive. But if your law firm sticks with proven SEO strategies, you’ll enjoy more consultations and calls. Let’s take a close look at how to boost your leads and conversions from legal SEO strategies. Create a National And Local SEO Plan A personal injury attorney needs an SEO plan for local and national markets. Marketing in the local SEO market appeals to prospective clients in your city. However, a national SEO plan helps you find prospects nationwide and globally. A client in your city may search Google for ‘car accident attorney Seattle.’ The local strategy for your personal injury lawyer site establishes your physical location by focusing on the law firm’s name, address, and phone number. Creating city-specific content is also critical. Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles. Insert important keywords naturally in blog and page content. Third, employ local SEO in videos and images. Finally, improve your local SEO by providing the newest business information, phone, and email. Build local SEO link citations to your personal injury site Citations will help you build trust with Google for your personal injury lawyer website. Citations are one of the signals Google uses to determine the relevance of a web page after a user performs a search for a local business. The more citations you have online, the more Google will favor your law firm’s website in search results. According to Moz survey results, SEO professionals say citations are the 4th most important factor for ranking in a local map pack, and the 5th most important factor for local organic ranking. So, what are citations? It’s very simple. A citation is when your business is mentioned on another website. That doesn’t need to be a link, although citations can certainly include a link. However, citations aren’t always backlinks. A proper citation – the kind that will help with your SEO – includes your law firm’s name and contact information, or other information about your business. There are plenty of ways to generate more citations, and when you work with a professional SEO agency, you’ll get access to all of those methods. Competitor analysis Before diving into SEO for your personal injury law firm, you need to know what your competitors are doing. Prioritize analyzing your competitors to see how they rank for relevant search terms and take a look at their backlink profile. Law firm keywords and search terms are highly competitive, so it’s important to know what your competitors rank for and how difficult it is to rank for those particular search phrases. For instance, you’ll want to analyze the keyword difficulty (KD) of popular search phrases to see what you’re up against. You’ll also want to research the cost per click (CPC) for PPC ads related to your search terms. Lawyer-related keywords are the most expensive keywords across PPC ad platforms, but the cost varies depending on location. Optimize Your Personal Injury Law Firm’s Website Google wants to offer searchers the best user experience. Therefore, the search giant gives a higher position to websites that provide a better user experience. You can improve the user experience on your website with these tips: Focus on mobile device usability Google offers search results that differ based on the searcher’s device. This means that Google shows different listings on mobile phones vs. desktops. Therefore, your IT staff should design the website for mobile first, and desktop second. This means making the site as fast as possible on mobile devices. Boost page loading times Page loading must happen as quickly as possible. Ideally, a page should load instantly. The faster the site loads, the higher your Google rank. Build simple navigation If a user needs five taps or clicks from the home page to find what they need, simply the experience. Forbes notes that law firms with multiple offices should put a ‘location’ tab on the menu bar so prospects can immediately find the correct city. Focus on backlinks In some industries, backlinking may not be as critical, but it’s essential in personal injury law. By creating high-quality personal injury content, your website will develop backlinks as websites link to your most informative pages. High-quality backlink campaigns for personal injury lawyers Also called inbound links, a backlink campaign is essential for every law firm performing SEO. Google was literally founded on ranking websites according to its backlinks, although the ranking algorithm is much more sophisticated today. Today, you can’t rank better just by collecting a bunch of random inbound links, but you can rank better by generating numerous high-quality backlinks. The distinction is in the quality of your backlinks. You can’t just pay a fee and acquire a package of links. It takes hard work to generate the kind of backlinks you need to rank in the search engines. What are quality backlinks? Quality backlinks are links to your website that embody the following traits: Your links come from a reputable website that search engines don’t consider spam or part of a link farm. Your links come from a high authority website. Your anchor text appears natural and isn’t excessively keyword rich. You