In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
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If you boil down Google’s Ranking Factors, it’s just math. What makes one site rank above another is simply based on a (complex) weighted calculation.
You have certainly heard about Google’s algorithm. But how often do you think the search engine modifies its program? Ten times per year? 50? Try