Free SEO Audit Tool
Onsite optimization is critical for any search engine optimization (SEO) campaign.
But do you feel confident that your site is sufficiently optimized?
With the help of our SEO audit tool, you’ll be able to learn much more about your current website—and take action on standing issues.
SEO Audit: What’s the Point?
An SEO audit is an in-depth analysis of your current site’s status, construction, and performance, as these factors relate to SEO. Our SEO audit tool, powered by Moz (Site Crawl tool), utilizes automated bots to scan your website from top to bottom, highlighting broken code, inefficiencies, missing pieces of data, and other performance issues that could otherwise compromise the value of your SEO strategy.
We also generate a handful of top-level metrics, which you can use to get a better understanding of your site.
SEO audits are most commonly done before the beginning of an SEO campaign; it’s your opportunity to study your current website, evaluate its SEO potential, and correct any issues that might otherwise stand in your way. With a clean slate and a solid onsite structure in place, you’ll be able to direct your strategy more effectively moving forward.
SEO audits can also be a great way to perform diagnostics for a struggling campaign. If your SEO strategy isn’t generating the results you expected, or if your growth has slowed to a halt, you can use an SEO audit to see if something’s wrong with your onsite optimization.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Audit Your Website for SEO
What’s included in our SEO audit?
From a high level, our SEO audit report will show you the most important metrics related to your site’s performance in search engines, list any issues we found, and explain how to correct those issues.
For starters, we’ll show you:
- Pages crawled. You’ll learn the total number of pages crawled on your site. This is valuable for managing bulky websites, and trimming down unnecessary complexity. Most sites are better off with fewer, more valuable pages.
- Total issues. At a glance, learn how many issues are currently holding your site back from its full SEO potential.
- New issues. Keep track of new issues to see if you’re on an upward trajectory, and to bring your attention to recent changes that might have been problematic.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
You receive regular backlink reports included in your standard monthly SEO work reports.
Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.
Potential issues could be things like:
If one of your links, internal or external, points to a source that is no longer live, it’s going to cause frustration for your visitors, and could disrupt search engine crawlers.
404 errors are annoying, and in some cases unpreventable. While 404 errors won’t hurt you too much, it’s still a good idea to set up a redirect or fix the missing content.
Speaking of redirects, if one of yours isn’t working properly, you’ll need to know about it so you can take corrective action.
Missing Meta Data
Much of your SEO performance depends on the meta data you include throughout your site, including the page titles and descriptions you provide for your individual pages. If these are missing, you’ll get a notification so you can include the missing text.
Problematic Meta Data
Sometimes, your meta data will be problematic; it could be too long, too short, or otherwise inefficient. If it doesn’t look right, you’ll get a notification so you can fix it.
Duplicate content can work against you in a few different ways, especially if you have two different versions of your entire site competing to be indexed. Our SEO audit will alert you if you have any duplicate content issues, which can usually be resolved with a simple canonical tag.
We’ll also look for various content problems, like pages with low word count, low text to HTML ratios, and an overabundance of onsite links.
From there, you’ll have the opportunity to learn about each issue, including the recommended fix for each instance. You’ll also be able to flag different issues for further attention.
How to Get Started With an SEO Audit
If you want to conduct an SEO audit, the process is simple:
Are you ready to start your own site crawl, and begin your SEO journey?
Sign up to start using our SEO audit tool. And if you’re ready to launch a new SEO campaign, or grow your existing strategy, contact us today for a free consultation!