Technical SEO, deconstructed.
Long-form analysis, ranking-engineering playbooks, AI search strategy, and field reports from a team that's done this since 2010.
AI Reduced Your Organic Traffic and That's a Good Thing
AI answer engines are shrinking top-of-funnel sessions, but the visitors who still click are closer to buying. Here's how to measure what now matters.
Samuel Edwards
SEO Agency vs GEO Agency: How Tasks and Duties Actually Differ
Compare an SEO agency and a GEO agency task by task, from crawl audits to prompt coverage, so you know which duties belong to which team in 2026.
Samuel Edwards
What Your AEO Agency Isn't Telling You About AI Search
AI search is the biggest organic opportunity in a decade and the hardest channel to measure. Here is what most AEO agencies gloss over when they pitch you.
Samuel Edwards
Fix Content Cannibalization by Consolidating Pages Safely
A technical playbook for consolidating cannibalizing pages, preserving link equity with 301s, and reclaiming rankings across Google and AI answer engines.
Samuel Edwards
Local SEO for Lawyers: How to Dominate Google Maps & Local Search Results
Timothy Carter
How to Get Your Company Recommended by ChatGPT
A data-driven LLM optimization playbook for earning ChatGPT recommendations, from Bing indexation and entity signals to citation density and schema.
Samuel Edwards
SEO MCP Servers and Claude Code for Marketing Super Powers
A technical guide to SEO MCP servers, how to install them in Claude Code, evaluation criteria that matter, and the open source tools worth wiring up now.
Samuel Edwards
How to Predict, Control and Manage SERP Rankings Volatility
Learn what causes SERP rankings volatility in 2026, how to measure real impact versus noise, and the technical fixes that stabilize organic visibility.
Samuel Edwards
llms.txt Adoption in 2026 and Whether Yours Is Worth Building
See current llms.txt adoption rates, which LLMs actually read the file, and whether publishing one is worth the engineering time for your site in 2026.
Samuel Edwards
Why AEO and GEO Are Not the Same as Traditional SEO
AEO and GEO reward different signals than classic SEO. Here is how ranking, retrieval, and citation actually work inside ChatGPT, Perplexity, Claude, and Gemini.
Samuel Edwards
How Long Does SEO Take to Work for Law Firms? (Realistic Timelines & Expectations)
A realistic, month-by-month breakdown of how long legal SEO actually takes to produce rankings, traffic, and clients — and what speeds results up or slows them down.
Samuel Edwards
How Much Do Small vs. Large Law Firms Need to Spend on SEO to Stay Competitive?
What solo practitioners, mid-sized firms, and 50+ attorney firms actually need to spend on SEO each month – and what that money buys.
Samuel Edwards
Search Everywhere Optimization: The New and Improved SEO
Timothy Carter
Why Isn’t My Law Firm Ranking on Google? Common SEO Mistakes to Avoid
Timothy Carter
Content Audit: How to Optimize Your Site By Cleaning Up Old Content
A step-by-step content audit process for cleaning up old content — and the AI-era content audit layer that decides whether answer engines can find, extract and cite you at all.
Samuel Edwards
How to Outrank Big Brands in SEO
Timothy Carter
Page-Level vs. Object-Level Targeting: The New Frontier of SEO in the AI Era
Nate Nead
Backlink Audit: A Guide to Link Profile Analysis in SEO
Timothy Carter
SEO Reseller: Pros & Cons of Reselling SEO Services
Timothy Carter
What Is Second Tier Link Building & How Can it Boost Your SEO
Timothy Carter
SEO Pricing: How Much Should You Pay for SEO Services in 2026?
Samuel Edwards
SEO Strategies to Abandon
Timothy Carter
What is Programmatic Advertising & How Does it Help SEO?
Timothy Carter