SEO Pros & Cons of Blog Commenting SEO

Hopefully, blog comments are already a part of your offsite SEO strategy, or at least a part of your overall online reputation marketing strategy. It may not seem like one blog comment can make a big difference in the grand scheme of your marketing campaign, but when properly nurtured, blog comments can be collectively responsible for a massive influx in both site traffic and perceived online authority.

Blog Commenting in SEO

Blog commenting is a great way to get backlinks to your website. When people leave Valuable comments on blogs’ comment section, they give their link to that blog post. You will start ranking higher in search results if you have many links. It would help if you tried to comment on at least five different blogs per day.

There are many ways to do SEO blog commenting. Here are some blog commenting tips to help you get started.

1. Choose Your Niche – Relevant Blog Posts – Choose a topic that is a relevant blog post to your business. If you have a restaurant, then choose food-related topics. If you sell clothing, then choose fashion-related topics.

2. Find Relevant Blogs – You can use Google search to find dofollow blogs that are relevant to your niche. Use keywords to narrow down your results.

3. Write Good Comments – Make sure your comments are well-written and interesting for blog readers. Try not to sound like spam comments. Make sure you provide value to the blogger.

4. Get Backlinks – When someone visits your website after reading your comment, they will notice a link at the bottom of their screen. Clicking on the link will take them to your website.

5. Repeat – Once you start getting traffic from these links, keep doing it!

Potential Benefits of Blog Comments

Blog comments are some of the most worthwhile posts you can make online—as long as you make them strategically. Blog comments are a free resource, so use them as often as you can to start a blog and start building your reputation. These are just some of the benefits that blog comments can carry.

Increased Traffic

First, blog comments can increase traffic to your site or to whatever page or profile you end up linking to.

Some blog sites will allow you to create a profile, which will in turn give you the opportunity to link back to your homepage. Typically these links are nofollow and Google has stated they have little to no value, except for the small potential of referral traffic.

Users who like your comments regularly can check out your profile and end up at your site.

Even simpler, if you mention your site in a content (appropriately), or mention a link to one of your specific pages, that page will gain more visibility, and you’ll see increased traffic as a result. This effect compounds with every mention.

Improved Ranks

As long as you’re linking to a page or mentioning your brand name, your comments will also increase your site’s rank in major search engines like Google. Google takes a number of offsite factors into consideration, but one of the most important factors is the frequency and quality of your offsite mentions. If links to your pages are posted in a relevant conversation (or mentions of your brand name to a similar effect), you’ll gain more domain authority, and you’ll rank higher for almost any keyword relevant to your business. Just be careful with this strategy—too many links from one source or low-quality links could actually hurt you in the long run.

Better Relationships

blog owners & Bloggers live and die by their reputations, and most of the blogs you’ll be using as grounds for your comments are going to be run by nearly-famous bloggers. If you comment on their articles with enough tact and enough frequency, you’ll easily be able to build up a professional relationship over time. Leveraging the power of those external authorities is invaluable in boosting your own reputation, and as you guest blog more frequently, you’ll have more opportunities to extend your potential reach. If your businesses allow it, you could even work together on a mutual project.

Strengthened Reputation

As you post on more blogs and get involved in more communities, eventually you’ll be able to build a reputation for yourself. While posting, you should be leveraging the power of a personal brand rather than a corporate brand; with this strategy, you’ll become known as an involved expert in the industry, and you’ll be able to attract more potential clients and customers as a result. The improved reputation you’ll enjoy as a participatory member of multiple interrelated communities is a gateway that will lead you to increased success in all other areas.

The Exponential Value of Blog Comments

Posting one blog comment is not going to help you on any front.

But if you start engaging with multiple comments and getting involved on multiple fronts, eventually you’ll start to see some traction. And if you continue that momentum, and commit to consistently stepping up your involvement on all sides, eventually you’ll start to see massive payoffs.

The value of your blog comments is directly proportional to the frequency and quality of your comments. As long as you’re contributing beneficial information, and as long as you stay consistent in your posting efforts, the increased traffic, ranks, relationships, and reputation you enjoy will start to exponentially increase.

When you first start leveraging the power of SEO blog comments, don’t be discouraged if you don’t see results right away. Blog commenting is a strategy that requires patience and nurturing over a period of months, if not years, but the end result is a massive wave of new traffic and new interest—and all it cost you was the time it took to commit your posts.

How to Incorporate Better Blog Comments Into Your Strategy

Even if your offsite SEO strategy already has a place for blog comments, there are always ways to improve your overall strategy.

Developing the Personal Brand

As I mentioned before, when you’re trying to build the power of your blog comments, it’s best to develop the influence of a personal brand rather than a corporate brand. Comments from an individual poster are generally viewed as more trustworthy and more personal than those from a corporate counterpart, and it will be easier and faster to build your reputation as a result. As long as you’re tying your personal brand into your corporate brand, your company will still get to enjoy all the benefits.

Finding the Right Blogs

Finding appropriate blogs for your commenting strategy is another important element of your campaign. These blogs need to be relevant to your industry—preferably your specific area of expertise, but any industry-specific blogs will suffice. Look for blogs with decent comment volume—high amounts of commenters means your comments will get substantial visibility. You’ll also want to diversify the types of blogs you comment on; you’ll need to maintain a common thread between them, but the more domains you operate on, the more visibility you’ll get.

Linking the Right Material

When you post comments with links, make sure you’re linking the best possible material. Use blogs from your own site or deep pages with high-quality information. Above all, make sure the links you build are both appropriate and valuable for the conversation. Otherwise, you might get penalized or worse, you could be seen as a spammer by the community. Don’t link every post; instead, vary things up with brand mentions and comments with no links at all.

Continuing the Conversation

The best way to earn your reputation as an authority is to follow conversations through to their natural ends. Rather than posting one comment and leaving the page, stick around and see if anyone follows up with you or adds their own insights. Respond to them diligently, and keep the conversation moving to generate more attention to your expertise.

Making Repeat Appearances

While it’s important to diversify your blog sources, it’s also important to make repeat appearances on your most important blogs. Visit new articles by the same authors, and post new comments. Over time, your shared audience will come to recognize you as an authority in your field.

Following Up on a Daily Basis

It’s also important to commit to this strategy. Blog commenting is not a campaign that garners instant recognition or a sudden increase in web traffic. You’ll need to take some action for your blog commenting strategy on a daily basis, whether that means following up on your previous comments, making a new comment, or just working to get to know your audience better. Align your blog comments and personal brand with your social media strategy, and soon you’ll create a mini-online empire where your reputation and visibility earn you the respect and interest of your potential clients.

Why Blog Commenting is Good For SEO

Blog commenting for SEO is good for SEO (search engine optimization)because it helps build links to your website. Backlinks are links pointing (link juice) back to your site. People who share a link to your blog post tell their friends about your content. If people share your content, search engines consider it valuable and rank your page higher.

Commenting Backlinks are great for SEO because they help boost traffic to your site. People who read your content are more likely to click on your links if they find them useful. In turn, these clicks lead to more views of your posts.

If you have a lot of followers, you may get lucky and get some free traffic. However, you’ll need to work hard to gain more followers if you have few followers. You can do this by sharing your content on social media sites.

You should always make valuable comment on blogs that are relevant to your niche. Don’t just leave comments on random blogs. Make sure you’re commenting on blogs related to your business. When you comment on blogs, make sure that you use keywords. Use at least two keywords in each comment. Try to avoid repeating keywords over and over again.

Make sure that you respond to comments left on your blog. Responding to comments shows your readers that you care about what they think. Commenting on blogs is a great way to increase your SEO. By doing so, you’ll start building links to your site. These backlinks will help boost your ranking on Google.

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Sam Edwards

Chief Marketing Officer at SEO.co

In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.

He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.

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