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February 5, 2022101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings
We have assembled a list of 101 different ways you can improve your search rankings, boiling down our SEO knowledge into concrete, executable points that are easy to understand even for a novice.
For organizational purposes, these are split into categories:
- Domain optimization. These are strategies for how to choose, host, and maintain your domain.
- Global on-site optimization. These are on-page SEO tactics that apply to your entire site, either improving your authority and trustworthiness or ensuring your visibility to search crawlers.
- Page-level on-site optimization. These are page-specific on-site updates, again either improving your authority and trustworthiness or ensuring your visibility to search crawlers.
- Improve SEO Link building. These are strategies to build and earn backlinks, which are crucial for increasing your domain authority.
- Social media. Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors.
- Correctional strategies. These are tactics to fix issues or course-correct a slipping strategy.
When it comes to improving SEO, there are dozens of tactics and best practices to bring customers in to your blog, website or ecommerce business.
Whether your customers are looking for a good restaurant to eat at, the name of a trusted tax attorney, or just a random fact about the movie they’re watching—you want them to find you.
Everybody does.
And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find.
Wouldn’t it be nice if your site was featured at the top of that list?
This is the goal of search engine optimization (SEO), but getting your site to rank that high—especially in a competitive environment—isn’t exactly straightforward.
Google only reveals ambiguous descriptions of how its main algorithm works (to prevent spammers and manipulators), and over the years, we’ve discovered hundreds of potential ranking signals.
Add in the fact that algorithms are always changing and improving, and it’s easy to see why SEO seems so confusing to so many.
Without further ado, let’s dig into these 101 ways to improve your site’s search rankings!
Click the links above to access or the links at right or, simply watch the video.
This post isn’t everything there is to know about SEO, but it is relatively thorough in its approach.
With the strategies and tactics you’ve learned in this guide, you should have enough ammunition to launch and maintain a healthy SEO strategy.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
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