These are social media strategies for improving your online rankings and SEO. Part of our complete list of 101 strategies to improve SEO!
Optimizing your social media profiles won’t help the domain authority of your existing site, but it will boost the visibility of those profiles in search engines. For example, if you fill out your Facebook profile with keywords related to your industry, there’s a higher chance that your Facebook profile will appear in those types of searches, not just in Google, but in Facebook, too. Furthermore, having robust social media profiles will increase the likelihood that they populate the search results for searches on your brand name. This is crucial for online reputation management. Fill out every field you can for as many platforms as you have for your brand, and be as descriptive and concise as possible.
Having more followers won’t increase your rankings directly, but it will give you a bigger audience with whom you can share your content, which in turn will earn you more visibility on your content, which leads to more inbound links and social shares – factors that certainly do increase rankings. Make it easy for people to find and connect with your social profiles by including links to those profiles everywhere—on your site, in your emails, and in all your marketing and promotional material.
In a similar vein, include social share icons for all your individual blog posts, making it easy for people to share it with the click of a button. Most people won’t share your article, even if they like it, unless it’s incredibly easy to do so. This is a simple step—it takes mere moments to set up—so there’s no excuse not to have it for your site. Here at SEO.co, we use Social Warfare, a plugin for WordPress that I really dig and highly recommend.
The biggest advantage social media gives you is a bigger platform to distribute your blog posts, which aids in visibility and increases your chances of earning authority-giving inbound links. Whenever you publish a new blog, make sure you promote it on every social platform you have. You can even go above and beyond social media and leverage social bookmarking sites like Reddit or StumbleUpon. For a full walkthrough on how to promote your content, as well as a nifty checklist you can print out and use each time, see Content Unleashed: The Ultimate Guide to Promoting Your Published Content.
It may seem like a breach of etiquette to ask your users to share your content, but as long as you do it sparingly, it can be a positive tool to increase the reach of your material. Save these requests for only the best content you produce, and help it reach bigger circles of followers faster and more reliably.
Social publishing isn’t just about getting eyes on your latest and greatest pieces—it can also be a way to revitalize an older piece that has lost momentum, or make sure all your followers see all your content at some point in time. Keep a running list of all your “evergreen” pieces of content (which don’t have an expiration date or a temporary relevance), and work on syndicating them regularly, in a loop, over time.
Social media influencers are people, preferably in your industry, who already have large followings and a reputation to match. They have the potential to reach thousands of people with a single mention, so you can use this to your advantage to get more eyes on your content (or more followers). Engage with influencers by asking them questions, replying to them in discussion, or sharing their material. You can even ask them to share some of your material (if there’s an incentive for them). Getting their attention could earn you a massive boost in visibility, along with inbound links and shares.
Rather than asking influencers for favors or relying on their independent actions, consider collaborating with influencers on a shared piece of content. For example, you could conduct an interview or swap research to make a mutually beneficial piece. Regardless of where it’s hosted, you’ll earn at least one h2 link to the piece immediately, and you’ll then earn the benefits of having two h2 social media personalities sharing the piece in the future.
One of the best ways to build your following is also the simplest—simply reach out to new people who might be interested in your brand. Find companies similar to yours and access their list of followers, then follow those people to get their attention. Many of them will follow you back.
You can both attract new followers and retain the ones you already have by increasing your engagement. “Engagement” here is a vague word that refers to any type of social interaction—it is “social” media, after all. This starts with basic social media courtesy, such as saying “thanks” to people who compliment your work and responding to questions or criticism about your content. It also extends to finding conversations relevant to your industry and partaking in them to show off your expertise. The more you engage with your users, the more likely they’ll want to keep following you.
The majority of this guide has focused on Google as the main consideration in SEO, which is a good thing—Google still dominates the web with two-thirds of all search traffic—but there are other search engines to optimize for. For example, YouTube has its own ranking system. It’s somewhat similar to Google’s, drawing on keywords in the title and tags, as well as the quality and support for the content itself, but it’s worth considering as a secondary route of optimization. This is especially important because how you optimize your YouTube videos will affect how and whether they show up in straightforward Google searches. Post new videos on an occasional basis and optimize all of them for both modes of search.
(Image Source: SearchEngineWatch/TagSEO)
It’s also a good idea to build up your personal brands (such as your own, or your employees’) on social media. You’re already using them as ways to increase visibility of your content; optimizing their presence on social media is the next step. Work with the owner of each participating personal brand within your company and have them build individual social followings of their own. Ultimately, this will serve to make your blog content more personably syndicated (and therefore, more trustworthy), and also has the potential to multiply your overall social media audience a few times over.