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  • Domain Optimization Tactics for Improving SEO

    Domain Optimization Tactics for Improving SEO

    Improve your SEO today by following these domain-specific optimization tactics For optimization problems, part of our 101 ways to improve your SEO, domain identification problem and optimization problems!

    1. Optimize your domain with target keywords.

    Your first job is to optimize your domain or domain optimization problem name with keywords you intend to target. The process of choosing keywords is a bit complicated—in fact, it’s worthy of its own monster post which I recently wrote, titled Keyword Research: The Ultimate Guide for SEO and Content Marketing—but for now, I’ll assume you’ve already gone through the process of picking target keywords relevant to your brand with high search volume and low levels of competition. Including one or more of these keywords in your optimal domain name can be helpful in boosting your search rankings, as you’ll get added relevance for related queries. For example, if one of your keywords is “replacement windows,” a domain name like bobbysreplacementwindows.com could be advantageous and control engineering. Obviously, this is much harder to do if you’ve already got an established domain—generally, it’s not worth changing your domain or your domain optimization problem, but if you’re starting from scratch, it’s definitely worth considering.

    2. Shorten your domain length.

    While you’re in the process of choosing your domain name or your domain optimization problems, it’s also a good idea to keep your optimal domain length as short as possible. As you’ll see in some other URL-based optimization techniques for optimization problems, Google prefers to keep things as short, simple, and as straightforward as possible. The more characters you add to your domain, the more complicated and will be no domain optimization problems it is for users to figure out what you do and the harder it is to remember or access a domain. When it comes to domain names, shorter is better.

    3. Keep subdomains clear and optimized.

    Not all brands or websites have subdomains or domain optimization problems; these are hierarchal distinctions within the coverage of a broader domain or your domain optimization problem and can be used to distinguish a separate area of the site or a different brand entirely. For example, you might have example.com and blog.example.com domains to keep your eCommerce platform and blogging platform separate. Again, for the sake of pleasing Google with simplicity, you’ll want to keep your subdomains as concise and clear as possible; describe the nature of the subdomain in as few words as you can, and use target keywords when possible. For the record, I don’t recommend using a subdomain for your blog; instead, host your blog in a subfolder of your domain or your domain optimization problems, so it looks like this: example.com/blog.

    4. Publicize your WHOIS information.

    WHOIS (pronounced “who is,” appropriately enough) is a protocol for registering and finding various resources attached to a given website. For example, you might be able to look up a website’s IP and contact information for the webmaster. As the creator of a site, you’ll have the option of publicizing this information or blocking it from public record. You might be tempted to choose the latter under ordinary circumstances, but it’s actually better to go public. If you hide your information, Google may think you’re attempting to do something sneaky.

    Publicize your WHOIS information

    (Image Source: WhoIs)

    5. Choose the right hosting provider.

    On the surface, most hosting providers seem the same. They all offer the same service, and for close to the same price depending on what other services and features you get. However, your choice in hosting provider could play a crucial role in how your site appears in search engines in a number of different & best way. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. I’ve used a number of different hosts, and currently have SEO.co hosted at WPEngine, which I’ve been very happy with (note: that’s an affiliate link. If you use it, thank you, I really appreciate it!). It’s on the pricey side, but it offers really good customer support, security, speed, and so far, zero downtime.

    6. Migrate carefully.

    There will likely come a time when you need to migrate your site to a new domain and will be no optimization problem or problem defined, a new hosting provider, or build a new website entirely. When this happens, it’s absolutely imperative that you migrate with SEO best practices in mind. Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your shape optimal design & domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014.

    7. Wait.

    Though there is some debate on the subject, it’s generally accepted that the age of a given domain has a bearing on that domain’s authority. Conceptually, this makes sense; the longer a domain is around, the less likely it is to be a spam or gimmick site. The boost you get from this is fairly minimal, so you don’t need to sit on a domain for years before you start reaping the benefits of an SEO campaign, but at the same time, the older your domain gets, the large number your authority will rise.

    Chief Marketing Officer at SEO Company
    In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
    Samuel Edwards