seo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agency
  • BRANDS
    • Marketer.co
    • PPC.co
    • Link.Build
    • DEV.co
    • Website.Design
  • SERVICES
    • Managed SEO
    • Link Building
    • On-Page SEO
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • AI Content Writer
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Acquisitions
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
On-Site Optimization for Improving Overall SEO
On-Site Optimization for Improving Overall SEO
October 5, 2021
Keyword Targeting: 3 Actions for Targeting Specific Keywords in SEO
Keyword Targeting: 3 Actions for Targeting Specific Keywords in SEO
October 6, 2021

Domain Optimization Tactics for Improving SEO

Last Updated by Sam Edwards on October 5, 2021
Domain Optimization Tactics for Improving SEO

Improve your SEO today by following these domain-specific optimization tactics For optimization problems, part of our 101 ways to improve your SEO, domain identification problem and optimization problems!

Table of Contents

  • 1. Optimize your domain with target keywords.
  • 2. Shorten your domain length.
  • 3. Keep subdomains clear and optimized.
  • 4. Publicize your WHOIS information.
  • 5. Choose the right hosting provider.
  • 6. Migrate carefully.
  • 7. Wait.

1. Optimize your domain with target keywords.

Your first job is to optimize your domain or domain optimization problem name with keywords you intend to target. The process of choosing keywords is a bit complicated—in fact, it’s worthy of its own monster post which I recently wrote, titled Keyword Research: The Ultimate Guide for SEO and Content Marketing—but for now, I’ll assume you’ve already gone through the process of picking target keywords relevant to your brand with high search volume and low levels of competition. Including one or more of these keywords in your optimal domain name can be helpful in boosting your search rankings, as you’ll get added relevance for related queries. For example, if one of your keywords is “replacement windows,” a domain name like bobbysreplacementwindows.com could be advantageous and control engineering. Obviously, this is much harder to do if you’ve already got an established domain—generally, it’s not worth changing your domain or your domain optimization problem, but if you’re starting from scratch, it’s definitely worth considering.

2. Shorten your domain length.

While you’re in the process of choosing your domain name or your domain optimization problems, it’s also a good idea to keep your optimal domain length as short as possible. As you’ll see in some other URL-based optimization techniques for optimization problems, Google prefers to keep things as short, simple, and as straightforward as possible. The more characters you add to your domain, the more complicated and will be no domain optimization problems it is for users to figure out what you do and the harder it is to remember or access a domain. When it comes to domain names, shorter is better.

3. Keep subdomains clear and optimized.

Not all brands or websites have subdomains or domain optimization problems; these are hierarchal distinctions within the coverage of a broader domain or your domain optimization problem and can be used to distinguish a separate area of the site or a different brand entirely. For example, you might have example.com and blog.example.com domains to keep your eCommerce platform and blogging platform separate. Again, for the sake of pleasing Google with simplicity, you’ll want to keep your subdomains as concise and clear as possible; describe the nature of the subdomain in as few words as you can, and use target keywords when possible. For the record, I don’t recommend using a subdomain for your blog; instead, host your blog in a subfolder of your domain or your domain optimization problems, so it looks like this: example.com/blog.

4. Publicize your WHOIS information.

WHOIS (pronounced “who is,” appropriately enough) is a protocol for registering and finding various resources attached to a given website. For example, you might be able to look up a website’s IP and contact information for the webmaster. As the creator of a site, you’ll have the option of publicizing this information or blocking it from public record. You might be tempted to choose the latter under ordinary circumstances, but it’s actually better to go public. If you hide your information, Google may think you’re attempting to do something sneaky.

Publicize your WHOIS information

(Image Source: WhoIs)

5. Choose the right hosting provider.

On the surface, most hosting providers seem the same. They all offer the same service, and for close to the same price depending on what other services and features you get. However, your choice in hosting provider could play a crucial role in how your site appears in search engines in a number of different & best way. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. I’ve used a number of different hosts, and currently have SEO.co hosted at WPEngine, which I’ve been very happy with (note: that’s an affiliate link. If you use it, thank you, I really appreciate it!). It’s on the pricey side, but it offers really good customer support, security, speed, and so far, zero downtime.

6. Migrate carefully.

There will likely come a time when you need to migrate your site to a new domain and will be no optimization problem or problem defined, a new hosting provider, or build a new website entirely. When this happens, it’s absolutely imperative that you migrate with SEO best practices in mind. Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your shape optimal design & domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014.

7. Wait.

Though there is some debate on the subject, it’s generally accepted that the age of a given domain has a bearing on that domain’s authority. Conceptually, this makes sense; the longer a domain is around, the less likely it is to be a spam or gimmick site. The boost you get from this is fairly minimal, so you don’t need to sit on a domain for years before you start reaping the benefits of an SEO campaign, but at the same time, the older your domain gets, the large number your authority will rise.

  • Author
  • Recent Posts
Sam Edwards
Sam Edwards
Chief Marketing Officer at SEO.co
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.

He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
Sam Edwards
Latest posts by Sam Edwards (see all)
  • How to Rank Without Building Backlinks - February 8, 2023
  • 14 Local SEO Strategies & Tips - February 1, 2023
  • Top 200 Google Ranking Factors: 2023 Complete List - January 27, 2023
Share
1
Sam Edwards
Sam Edwards
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.

Related posts

Is It Possible to Succeed in SEO Without Link Building?
February 8, 2023

How to Rank Without Building Backlinks


Read more
Ultimate Guide to Drip Marketing Campaigns
February 6, 2023

Drip Marketing Campaigns: How to Structure & Send Emails for Maximum Impact


Read more
Local SEO Strategies & Tips
February 1, 2023

14 Local SEO Strategies & Tips


Read more

101 Ways to Improve SEO

  • Improve SEO
  • Domain Optimization
  • On-Site SEO Improvements
  • On-Page SEO Improvements
  • Improve Link Building
  • Improve Social Media
  • Correctional SEO Improvements

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • On-Page SEO
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Site Audits

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank.
© 2023 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
    GET STARTED
      Manage Cookie Consent
      To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
      Functional Always active
      The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
      Preferences
      The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
      Statistics
      The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
      Marketing
      The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
      Manage options Manage services Manage vendors Read more about these purposes
      View preferences
      {title} {title} {title}