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  • 12 Tools to Check Your Website Rankings in Google

    12 Tools to Check Your Website Rankings in Google

    We are confident you’ll find value in our list of Best Tools for Checking Your Website Rankings or the best Google PageRank Checker tools! 

    However, we would love for you to check your rankings right now, complete the form below.

    In the meantime, these other keyword rank checker tools will help you not only gauge whether your strategies are working, but also evaluate how you stand against the competition—and identify keyword targeting opportunities for the future.

    Google doesn’t explicitly publish how to check your website Google rankings.

    Instead, you’ll need the help of one (or more) third-party tools to check your Google rankings with a keyword position checker for specific phrases relevant to your business and industry.

    Sites rank differently by industry, so understanding how to “check my website ranking” will be critical.

    These are some of the best:

    Google incognito rankings check

    Google doesn’t specifically publish keyword rankings in a comprehensive tool, nor does it publish how it algorithmically calculates search rankings.

    However, if you feel like experimenting, you can plug in different keywords and combinations of keywords to see what the search engine results pages (SERPs) look like for those words and phrases.

    Figure out how to “rank my site” using Google incognito mode, available in Google Chrome:

    New Incognito Window


    One other thing to note if you decide to use this approach: your search results in the search engines are highly personalized, based on your account history and your geographic location, so if you want to see the “true” national search results for your queries, you’ll need to log out and strip away the geographic data.

    You don’t need fancy SEO tools or SEO services for optimizing keyword ranking, just an internet connection and access to incognito in Google Chrome or Mozilla Firefox.



    With SEMRush, you can check on a variety of aspects regarding the success of their website.

    For starters, online entrepreneurs are able to track the keyword rankings of their websites and the sites of their competitors daily.

    Being quickly alerted of a significant shift allows you to make the necessary changes in order to keep up with others in your niche; for example, you might notice that your top competitor overtook you for your most valuable keyword, so you can quickly tweak your strategy to compensate for the change.

    Semrush also allows web owners the ability to receive beneficial reports that break down the current position of keywords they are using for a given web page.

    While a specific keyword that worked well during the launch of your site may have helped your keyword ranking in the past, the internet is an ever-changing landscape, and being aware of new keywords that would better suit your site helps keep your Google ranking high.


    Ahrefs' Rank Tracker

    Most famous for its keyword research and backlink research capabilities, Ahrefs’ Rank Tracker is a handy tool to track your ups and downs in organic search.

    It allows you to monitor both desktop and mobile keyword rankings for multiple keywords, up to 10K to be exact.

    As Google generates different SERPs for different locations, you can monitor keywords in up to 170 different countries.

    You can go even further and specify the necessary state (or, say, county if it’s the UK) and city. Such a state-and-city-wide drill down makes this tool perfect for tracking positions in hyperlocal SERPs.

    Along the way, you can gain more insights into your progress on a given web page, particularly how much traffic you earn from each position, and if you could make it to any of SERP features.

    Feel free to compare your results with competitors to understand who’s a frontrunner and where you might be able to improve.

    Charts illustrate your progress as you check website rankings over time, while filters are there to make the data more specific.

    If you enable automatic email notifications, you’ll be able to keep up on your website rankings without logging in to the dashboard for manually checking your website rankings.


    SEOVolatility.com, a keyword rankings tracker tool from the mind of SEOToolLab’s Ted Kubaitis of Seattle, Washington.

    Their online rankings checker tool uses multi-searches to find a meaningful average of where your site ranks relative to your competitors in search results.

    The tool allows you to:

    • Truly understand the flux that is occurring in your search engine results for a given web page
    • Identify and remove potential keyword cannibalization issues
    • Understand how difficult ranking for a particular keyword might be
    • Help clients manage expectations for where you stand with Google keyword ranking
    • Get to the real source as to why Google has dropped your rankings
    • Showcase keyword rankings gains that may not be immediately visible from a standard keyword rank checker
    • Better optimize your title, meta and heading text
    • Prevent client churn because they may see slight, fluctuating differences in search engine rankings than you or than what they would expect

    In particular, the tool allows for time sharing and position testing at the same time.

    Time Sharing: Google has its own internal “Google website rank checker” that will test pages (that are not yours) for your target keywords in search engine results. These keyword rankings checks are limited to specific keyword rankings and for a limited period of time.

    Position Testing:Much of the Google ranking flux is due to Google website rank checker testing on web pages to see how they will react to users in search engines. Upward and downward movements in search results can occur as Google (and other search engines) test whether your page performs better or worse for on-site metrics like click through rate and on-page dwell time.

    SEOVolatility.com gives an average of a multi-search test that measures the deviations from a central ranking number. Here’s the example provided by the tool:

    Ranking Probabilities

    As a Google website rank checker, it’s a great way to check which sites rank more permanently and consistently and which are having more rankings fluctuations than others.

    The tool can also help with keyword research and help you determine the most relevant keywords to include in your keyword targeting.

    The fluctuations in search engine rankings from this non-free Google rank checker can also have a higher standard deviation if Google is going through an algorithm update.

    Web CEO

    Another tool, which offers a valuable free trial run, is Web CEO’s SEO Analytics tool.

    Here, you can measure dozens of search results statistics related to your website, including how your landing pages are performing, the speed of your website, and potential SEO issues with your site.

    You’ll even get a built-in DIY SEO checklist, so you can know what to work on next.

    Of course, you’ll also be able to research keywords and phrases and monitor and check your rankings over time.

    Small SEO Tools

    Small SEO Tools has several keyword rank checker tools (most of them are free SEO tools) custom-built to help you improve your SEO strategy, but one of the most convenient is their SEO keyword position tracker.

    To use it, you’ll simply enter the domain name you’re trying to check (either yours or one of your competitors’) as well as a selection of up to 10 different keywords, with one keyword per line.

    You can then select one of many search engines (including Google in different languages and locations) and determine whether you want to view ranking information for desktop or mobile searches.


    SERPs.com has a free rank checker you can use to see how your domain is growing in terms of domain authority and search engine rankings.

    It offers more than 100 different country and language combinations, as well as support for multiple different search engines, so you can see how your site is ranking all over the world.


    RankChecker.net is a stripped-down, free keyword rank checker tool that’s useful if you’re just looking for some quick, high-level data about how your site is ranking.

    You can only check site rankings for up to 10 keywords and phrases, and there aren’t any additional features like automated reporting, but you can search through Google, Yahoo!, and other search engines, and check search rankings for any domain on the web.

    When you use their rank checker, you’ll also get suggestions for how to improve your site (and offsite strategy) to boost those rankings over time.


    SERPWatcher by Mangools is an easy to understand tool that you can set up in less than 30 seconds.

    With both desktop and mobile support, you can calculate your search rankings and view real-time data on your domain’s performance on practically any digital device.

    You’ll also be able to use it to track your local rankings, allowing you to filter out geographic factors that might interfere with your visibility at certain levels.

    You can also set up automated, regular reports, and share those reports with others with a single click.


    There’s also AccuRanker, a rank checker and keyword rank tracker tool designed for SEO professionals and SEO agencies.

    It claims to be the world’s fastest keyword rank checker, and offers a 14-day free trial so you can test it out before you buy it.

    Like many of the tools on this list, it thoroughly covers your search rankings for various keyword terms, but also offers detailed metrics related to several dimensions of your SEO strategy.

    You can refresh your keywords on a regular basis, getting up-to-the-minute search results data, and generate automated reports, so you’re always in the know about your site’s performance.

    Traffic Travis

    Traffic Travis isn’t as robust as some of the other rank checker tools on this list, but it’s free, which could be a huge plus.

    After downloading this tool, you’ll be able to check the search engine rankings and overall SEO health of your domain (or your competitors’ domains).

    Over time, you’ll be able to chart how your website rankings increase over time, and if you hit a plateau or a period of stagnation, you can use the rank checker tool to identify the factors that might be holding you back, like incorrect H1 tags or missing alt tags on your web page.


    Finally, there’s Moz’s Rank Tracker.

    Moz has been a leading authority in the backlink software, keyword research and SEO space for years, so it makes sense they would have one of the best rank checkers on the market.

    Available only to Moz Pro users, you can use this tool to discover how your web pages are ranking for specified keywords and phrases, and track how those rankings change over time.

    With it, you can log in whenever it’s convenient (or whenever you want an update), or schedule automated reports to hit your inbox at designated intervals (i.e., weekly or monthly).

    There are also many variables to play around with, such as differentiating between your local and global rankings, and you can use the rank checker and track your competitors’ search rankings at the same time.

    Don’t Just “Check Your Website Rankings,” “Rank My Website”

    If you’re interested in help auditing your current on page search engine optimization (SEO) efforts, or if you’re ready to hire an SEO company to help you execute the work necessary to boost your rankings, contact SEO.co today!

    We’re a full SEO service, not just a Google rank checker 🙂

    We’ll provide you with a free rank check analysis of your current site’s Google rankings (and rankings in other search engines), and work with you to complete a plan for how to finally trounce your online competitors. Engage our expert SEO services today!

    Chief Revenue Officer at SEO Company
    Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

    Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

    When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

    Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
    Timothy Carter