SEO can be complicated, but it’s not impenetrable. Given enough time, resources, and willingness to learn, almost anyone can become adept at SEO in the span of a few months to a few years—then again, the same could be said of most professions, and few of us take the time to learn trades that we could simply hire someone else to take care of for us.
SEO experts—in the form of agencies, consultants, full-time employees, and even freelancers—can help direct your campaign, monitor and improve your tactics, and eventually earn you the results you want for your business. The problem for most people is cost—these professionals need to be paid for services you could feasibly handle yourself. But at the same time, SEO is always changing, throwing even seasoned professionals off their game if they aren’t prepared for the changes.
With that said, where does do-it-yourself SEO stand? What are the pros and cons?
The benefits are universal, though your personal preferences may make some of these more appealing than others:
Despite the advantages that DIY SEO offers, there are some major drawbacks—even for experienced marketers:
It’s definitely feasible to attempt DIY SEO in 2016, but that doesn’t mean it’s efficient, and it doesn’t mean it’s always the right choice. Your choice of whether to enlist the help of an agency or go your own way should depend upon your budget, your pre-existing familiarity with SEO, your willingness and ability to learn, and your own gut. Ask yourself if you’re comfortable taking full accountability for the day-to-day actions of and accountability for your campaign. If you are, consider trying it—you can always get outside help if it proves too difficult.