What is white label SEO reporting? How can you take advantage of white label SEO reports for your SEO agency?
White labeling is a business strategy that allows you to take your own product and “rebrand” it as someone else’s.
For example, say you are an SEO company with a suite of white label tools for managing clients’ search engine rankings.
You can offer these same services under the name of another company (i.e., their brand) and charge more in the process!
This article will discuss how to create white label SEO report for your clients.
Let’s dive in!
What is White-Label SEO Reporting?
White-label SEO reporting is the process of offering SEO reporting services to your clients, done by a third-party platform of an external company.
The SEO reporting platform needs to generate a report for the client in their desired format.
This is usually done by taking all of your clients’ data and creating thematic visualizations (e.g., infographics) and analytical reports based on that information, like ROI [return on investment] analysis, social media marketing campaigns, or keyword research reports, etc.
Companies that offer packages with white label SEO services are able to increase profits by scaling up what they’re already doing without adding overhead costs.
This can be accomplished by outsourcing work from one company to another – externalizing part of the process so you don’t have to do it yourself. Outsourcing can also reduce labor expenses.
What Do White-Label SEO Reporting Platforms Do?
White-label SEO tools perform a variety of tasks, including:
- Gathering data on the client’s website and keywords;
- Creating PDF reports for each individual client in their preferred format (like an infographic);
- Providing recommendations to improve rankings.
Platforms will often integrate (usually via API) with one another, allowing you to connect data from Google Analytics, Google Search Console (GSC), Ahrefs, SEMrush, Moz and others in order to get the data that can be used for making decisions.
What Should You Look for in a Private Label Platform?
Some platforms offer to create reports for a variety of clients, some charge per client and can take care of the entire process.
You’ll want to research how much your prospective platform will cost you on an individual level as well as what kind of benefits it offers (e.g., discounts for creating infographics).
Also, be sure that its format is something that could work with what you’re looking for in terms of ROI analysis or keyword research.
When Should You Use a White-Label Platform?
White-label SEO reporting platforms are best used by companies that want to offer more services in a scalable way without taking on overhead costs or hiring additional staff.
Some companies may find that it’s more cost-effective to hire an agency than use a white label platform.
However, hiring a white-label marketing & SEO agency can be expensive when you just require SEO reporting services.
If you already have your SEO services under control, choosing a white-label SEO reporting platform is an ideal choice.
On the other hand, hiring a white-label SEO is beneficial if you would like to scale your entire SEO department.
How to Choose the Best White-Label SEO Reporting Tool
As you can see, it’s highly important to select the right white-label SEO reporting tool for your company. If you’re on the hunt for the best products, here are some steps you’ll need to take.
Always Check Online Reviews:
The most important thing to do when researching white-label SEO reporting platforms is checking for reviews.
It’s best to look at a company’s profile on sites like Google My Business, Yelp, and Facebook because they provide the most accurate information about an individual business.
You’ll want to take note of how the platform works overall (e.g., if it offers different tiers), whether or not their customer service team responds effectively in cases of emergency, and what kinds of clients are using them.
This will give you insight into which features each company has that might suit your needs better than others as well as who would be best suited for that particular product/service combination based on their experience with customers similar to yours.
Check to See if The Product is Offering a Free Trial:
A lot of white-label SEO reporting platforms offer a free trial, which is an excellent way to see if the product suits your needs as well as how it works with other programs you may have in place.
It’s important to do this because not all companies make return policies clear or allow for refunds.
If they don’t mention anything about returns, watch out! It could mean that once you sign up and purchase their service, there’s no going back – even if you find out later down the line that it doesn’t work for what you’re looking for.
Create a List of Expectations:
If you’re not sure what features are necessary for your company, create a list of different expectations that will be important to meet. This way, the right option can come up much more easily when searching through various reporting platforms.
For example: If you want to have monthly reports sent out automatically as opposed to weekly ones (and vice versa), make sure it’s on your list! That could mean all the difference in terms of ROI and keyword research if it’s something that affects how often clients need their data updated or changed based on keywords and campaigns.
Always Compare Different Pricing Models:
At the end of the day, it’s important to remember that there are a lot of different pricing models out there.
Some SEO reporting platforms may offer an unlimited plan for their monthly fee (e.g., $100/month), while others might charge you more based on what features they have included in your package. Make sure to consider all options before deciding on one.
Partner with a Private Label Marketing Agency:
If you’re looking to partner with a white-label digital marketing agency, make sure they have experience not only in the plans and services that are offered but also in your industry.
Create a list of great marketing agencies that are knowledgeable about what it takes for clients like yours to succeed because if they don’t offer these options from the get-go, chances are good that once you sign on their dotted line, you’ll be locked into whatever plan they choose without any room for negotiation or changes down the line.
Contact Us Today!
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If so, contact us today to speak to a member of our team.
Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
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