Link Building Services


We are THE Premier Link Building Agency

Since 2008, thousands of SEO agencies and Fortune 500 companies have trusted our link building service. We follow a time-tested, white-hat process for building the highest quality website backlinks for your business.

Get your immediate, free link audit



We handle the link building outreach. You get quality backlinks.

Finally a link building company you can trust. We provide white-hat, Fortune 500 link building quality for businesses small and large.

Step 01

We identify exceptional content on your website, such as infographics, eBooks, reports, or in-depth articles. If you don't already have link-worthy content, we'll work with you to create it.

Step 02

We identify publishers, news sites and blogs that align with your campaign goals. You approve the publishers you like. We perform the direct service of link building publisher outreach.

Step 03

We develop industry-related story ideas to pitch to each publisher. You approve the ideas you like.

Step 04

Our expert editorial team produces the perfect story for each publisher, referencing or citing your content with hyperlinks in a natural way that supports and adds value to the story. Our backlinks service allows your approval the content before it goes live.

Step 05

We pitch these stories to media outlets and bloggers whose site content is relevant to your niche.

Step 06

When the stories and links are published, we notify you so you can see them live on each publication.

Tell Us About Your Link Building Needs

A Link Building Service Dedicated to "Quality First"


Links are everywhere on the internet, connecting web pages to other, contextually relevant web pages. For users, these serve a straightforward purpose; they’re a way to get from one place to another, to learn more about a specific topic, or to follow up on someone’s research. But for search engine algorithms, links serve a vital role in determining which sites and pages deserve to rank higher for users’ search queries.

Mastering the art of earning, placing, and managing links can therefore allow webmasters to improve their rankings in search engines, and enjoy the secondary marketing benefits of those links as well. This approach is known as link building, and it’s a fundamental component of any search engine optimization (SEO) strategy—as well as a valuable marketing tactic in its own right.

 

Frequently Asked Questions for Our Link Building Services

What is Link Building?
Link building is the process of sourcing opportunities for referencing quality content on your site with links from other relevant, high-authority websites. This helps to boost your exposure from both humans and search engines.
What Features are Included in the Best Link Building Services?
Our link building outreach services include a focus on 1) authority of the publisher(s), 2) traffic of the publishers and 3) niche relevance of the publishers. In today's complex world of SEO, links are one of many signals used by search engines. The best link building services take a holistic and balanced approach, providing link building consulting for on and off-site links as well as ensuring your link profile and anchor text don't just appear natural. They should BE natural.
Why is Link Building Important in SEO?
From a statistical perspective, link building still ranks as a heavily-weighted factor for authority in search engine algorithms. Links help to provide a vote of credibility and authority that other sites find your content assets valuable and worthy of a link. However, links are certainly not everything when it comes to SEO. To use the oft-repeated cliche, "content is king!" But, quality link building is important for content and SEO as a balanced way of showing all the right search engine signals for organic online exposure and revenue growth for your business.
What are the Best Link Building Strategies?
There are literally dozens of link building strategies and tactics. Because there are too many to enumerate here, we have outlined an entire post dedicated to the best link building strategies and tactics. Click the link to find out more.
How Many Backlinks Will I Need to Rank?
The ranking factors for a specific page, targeting a specific keyword are too vast to enumerate here. The number of built links to a specific page are only one component of the overall ranking factors for your site. In addition, the number of links you may need to succeed in organic SEO can also be driven by how competitive your niche is, what the competitors are doing to rank in your niche and the relevance in comparison. While it can be helpful to look at competing site pages, doing so will still not provide the complete answer to the question, "how many links will I need to rank?"--especially for a specific "money" phrase or keyword. We recommend getting in touch with us so we can perform a more complete SEO audit of your site's content and backlinks so as to determine a recommended volume and budget that will get you closer to ranking against your competitors.
What Tools Do You Use for Building Links?
We use a number of industry-standard tools for analyzing your link and ranking profile compared to your competitors. These include: Ahrefs, Moz, Spyfu, AgencyAnalytics, Google Analytics and Google Search Console (GSC). Get in touch with a member of our team so we can build a plan for your next link building campaign!
How Do You Build Links Versus Your Competition?
Our focus is on quality. We regularly perform direct outreach to some of the most influential bloggers, websites, publishers and writers. We focus on sites that have real authority, existing traffic and are relevant to your niche. We pitch them on article topic ideas that would fit with their site and match your brand. We then write the content which you are able to approve before we pitch it to the publications. This content will include natural, non-anchor-text-specific backlinks that point to the inner pages of your site. These inner pages will be relevant to the content of the article and add value to the story. Some links will be dofollow, some may be nofollow. We regularly perform outreach to find other publishers who may be a match for your niche.
What is the Difference Between a Dofollow and a Nofollow Link?
Many different link tags exist (e.g. rel=dofollow, nofollow, UGC, sponsored, etc.). Each of these types of hyperlink tags send a different signal to search engines who may be following a site. A Dofollow link is one that signals the webcrawlers to crawl through to the subsequent page while a Nofollow backlink tag signals to the crawlers that they should not follow to the linked-to page. More importly, Dofollow links pass page authority from one page to another. This means that a link from a website with no tag (default to Dofollow) or a tag of rel='dofollow' will provide some transfer of backlink authority to the linked-to page.
How Can I Ensure Your Link Building Services are White Hat?
We use over two dozen metrics to assess the quality of our publishers and filter out those who may not meet our stringent standards. We avoid repurposed sites, sites that are part of a private blog network (PBN), sites that are on the same IP address, sites that have low or no traffic and sites that include blatant "write for us" solicitation. We also work with you to ensure your link profile to your pages is as natural as possible, excluding too many exact match, spammy anchors that may throw you for a loop in a manual review or algorithmic update.
How Quickly Can you Build Links?
We can scale to nearly any sized link building budget, building hundreds of links to a single website per month. But, just because you can, doesn't mean you should. Get in touch with us for a free assessment on the best link building service strategy that will be right for you.
Do You Have Minimum and/or Maximum Budgets You Will Work With?
We try to keep a minimum required budget of $2K for newer clients. On the upward end, we have worked with link building service budgets of up to $100K per month with a team that knows what it means to build links at scale. But the scale of links your site may need will differ depending on its age and existing backlink profile.
How Many Links Should I Build to My Website?
The total number of links required to rank in Google (or any of the other search engines) will be different depending on the existing authority of the website, the nature and competitiveness of the term(s) you are targeting and the authority of the links you are using. All of these factors play a critical role, but they will be different for each website and landing page you want to rank. In addition, not all links are created equal, so focusing on the total number and quantity of acquired backlinks may not be the right strategy. For instance a link from the New York Times will hold much more weight from an some obscure blogger that is offering paid post inclusion. Let us perform a free keyword research audit to get a better gauge of what your site might need.
Is Link Building Dead?
As previously discussed, link building remains a correlated factor with website ranking in Google. As such, link building services are still an important aspect of improving website rankings in the search engines. When it comes to SEO, link building is very much alive and well.
Should I Do Link Building with Expired Domains?
Using expired domains with existing links is a black hat strategy and one which we work to avoid by proper filtering. However, expired and/or existing domains can be a better way to fast track the results of your search engine optimization. It really depends on your strategy, but caution is advised when it comes to looking to rank by building links from expired domains that have been redesigned with that purpose in mind.
Should I Build Links Using Social Media Sites?
The short answer is yes, but remember social media sites--while good for traffic and eyeballs--typically only offer Nofollow links. As a result, the authority and rankings increases you may be seeking from building links through social media will be non-existent. Yes, build links from social media, but don't expect doing so to improve your SEO.
Should I Do Link Building from Directory Sites?
Directory sites are notoriously spammy and Google knows it. We advise avoiding most directly submissions as a means of building links whenever possible. While some directories may be worthwhile for link building, many are a complete waste of time and money.
Do You Help with Local Link Citations for Local SEO?
Yes, we can help obtain locally-relevant link citations to help you rank for terms that are geographically relevant to your website and its intended audience. The best local SEO will require the best available local links.
 

What is Link Building?


Let’s dig into the specifics. Link building refers to the practice of intentionally gaining inbound links, pointing to the pages of your website. Links (technically short for “hyperlink”) are bits of text found in HTML with an “href” attribute. They can point to images, PDFs, and other types of files, but are more frequently used to point to web pages. While you can (and should) establish internal links, making user navigation of your site easier, “link building” typically refers to building links on other domains, pointing back to your pages.

There are several methods you can use to build links, but some link building is more valuable and more reliable than others. The same is true for those who provide a service to acquire them. Generally, backlinks fall into two main categories:

Earning links

Earning links is all about creating content on your site that others will naturally want to include in a hyperlink for their own users. For example, you might write a detailed guide on a niche topic, or publish original research. Given enough publicity and enough inherent value, you can reasonably expect other high-authority sources to link to your work. This is advantageous, because it means your links will appear inherently natural to search engines and users alike. The best content marketing service companies earn links the right way. However, it’s very tricky to pull off, and is unreliable; even with strong content, there’s no guarantee you’ll get the links you want.

Manually building links

The other option is manually building links. Tactics here range from spamming a link on a forum comment to getting an article featured on a prolific publication (with a link pointing back to your site). Some of these link building tactics are schemes—gimmicks designed to manipulate your ranking in search engines. Services like these are more likely to earn you a penalty, negating any value your link might have had in the first place. But the more sophisticated techniques are designed to create genuine value for web users, which means they can build your site authority penalty-free while providing multiple benefits to creators and users alike.


Why is Link Building Important?


So why would you consider a link building service in the first place? Link building comes with a variety of benefits, most notably for boosting the rankings of your pages in search engines.


  • SEO relevance. Link building is best known in the context of SEO. In fact, it could be argued that SEO is practically impossible without implementing the right white-hat link building strategies. That’s because search engines take two main concepts into consideration when determining which pages to rank for a query: relevance and authority. Relevance is a question of whether your content matches the search user’s intent, and is typically addressed with keyword optimization strategies. Authority is a measure of how trustworthy your site is, and that trustworthiness is mathematically calculated in a system known as PageRank (in Google; other search engines tend to use something similar). PageRank is complicated, but it can be understood on some basic level as follows: a page’s trustworthiness can be measured by the number of links pointing to that page, as well as the value of those links (i.e., links on high-authority sources tend to pass more authority than links on low-authority sources). In other words, without new, valuable links being added to your backlink profile (the number and location of links pointing to pages of your site), it’s nearly impossible to increase your rankings. Building links consistently, the “right” way, can greatly increase your rankings, sitewide.
  • Referral traffic. Remember, links are primarily used as a way to get from one page to another on the web. Building more links means providing more opportunities for web users to see and click those links, which results in referral traffic. If you’re building links on high-profile sources, and those links are valuable enough to users, you could end up generating hundreds to thousands of direct visits per month with your links.
  • Other benefits. Building links can also have secondary benefits. For example, merely mentioning your brand in a visible article, even without people clicking the link, could result in more exposure from your brand. Building links can also introduce you to new publication opportunities, which can help you lift your personal reputation or find new promotional options for your best content.

So why would you consider hiring a link building service in the first place? An outsourced link service comes with a variety of benefits, most notably for boosting the rankings of your pages in search engines. You also need to consider the permanence of link building. Unless the link is removed for a terms of use violation or because of the site being shut down, your link will remain active indefinitely, which means it will continue rewarding you with ongoing traffic, SEO authority boosts, and other benefits.

Link Building Service Costs & Pricing

Because no two companies, industries, competitors or websites are the same, a one-size-fits-all approach to pricing for link building services is nearly impossible. Instead, a holistic assessment for pricing and costs based on a complete on and off-site analysis of existing content and backlinks--juxtaposed with competitors-- will help webmasters and seasoned SEOs determine an appropriate budget for any on-going link building campaign.

In competitive industries, larger campaign budgets will likely be required to appropriately move the needle. Alternatively, smaller budgets can be more appropriate for local SEO campaigns where competitors are few and the number of links required to compete are more easily acquired. Most important is for website owners to understand that inexpensive SEO pricing is typically a direct reflection of quality. Beware of budget SEO services where the link building is shoddy. Such backlink services are more likely to hurt than to help your overall optimization efforts.

Pricing differences also exist among the various link building service options available on the market. Outreach link building, broken link building and curated link building each require a unique process and approach. Choosing your service mix will be dependent on both your internal budget and a complete assessment of what is needed to compete for your desired keywords.

In our 10 years as a company, we have worked with smaller local link building monthly budgets of $500 as well as enterprise SEO budgets up to $50,000-- and everything in between. Whatever your industry or campaign goals, our team can be adaptive and scalable to meet your long-term SEO goals by providing the highest quality content for acquiring the industry's best backlinks. Contact us today via the form below to get your free assessment and proposal, including costs and pricing.

Link Building Agency Reporting, Measurement & Analysis

Our expert link building service also includes ample feedback, reporting, measurement and analysis. If you want to be successful in SEO, it’s not enough to start placing links whenever and wherever they’re convenient; instead, you need to think carefully about the sources you’re using, the pages you’re targeting, and how you’re going to grow your reputation. You’ll need to keep a close eye on your backlink profile, watching for low-authority sources you don’t want contributing to your score, and measure the value of each backlink you build by monitoring your growth in both search engine rankings and referral traffic.

Google doesn’t offer a tool where you can track your backlinks, but you can find several third-party tools meant to help you analyze your backlink profile (and possibly analyze those of your competitors). Pay close attention to which links have been most valuable to you, which links have underperformed, and look for opportunities for future growth.

If you’re ready to learn more about how how our link building service can bring more traffic to your site, or if you’re already in the middle of a link building campaign, contact SEO.co today for a free analysis of your site and strategy. We’ll help you define your high-level goals and come up with a campaign strategy that grows your domain authority naturally—and earns you thousands of visitors in referral traffic in the meantime.

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