SEO.co
Legal · Terms of Service

Terms of Service

// last updated: July 2, 2026

Please read these Terms carefully before using the SEO.co website. They explain the rules for using our site, tools, and content, and the legal terms that apply when you do.

01

Acceptance of These Terms

These Terms of Service (the “Terms”) govern your access to and use of the website located at seo.coand any related subdomains, pages, free tools, calculators, downloadable resources, and content we make available (collectively, the “Site”). The Site is operated by Audience Bloom Services, LLC, doing business as SEO.co (“SEO.co,” “we,” “us,” or “our”).

By accessing or using the Site, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated here by reference. If you do not agree to these Terms, do not access or use the Site.

These Terms govern your use of the Site only. If you engage SEO.co to provide paid services, that engagement is governed by our Services Agreement and any accompanying proposal or order — not by these Terms. In the event of a conflict between these Terms and a signed Services Agreement with respect to paid services, the Services Agreement controls.

02

Who We Are; Scope of the Site

SEO.co provides search engine optimization, link building, content, local SEO, AI search visibility (GEO/AIEO), and related digital marketing services. The Site exists to describe those services, publish educational content, and offer free diagnostic tools.

Information on the Site is provided for general informational purposes only. It does not constitute professional, legal, financial, or marketing advice, and it does not create any advisory, agency, or contractual relationship between you and SEO.co. Nothing on the Site is a promise or guarantee of any particular result, ranking, traffic level, or business outcome.

03

Eligibility & Accounts

You must be at least 18 years old and able to form a binding contract to use the Site. By using the Site, you represent and warrant that you meet these requirements and that any information you provide is accurate and complete.

Certain features — such as client dashboards, order placement, or gated resources — may require you to register or to use a third-party account portal. You are responsible for maintaining the confidentiality of any credentials and for all activity that occurs under your account. Notify us promptly at [email protected] if you suspect unauthorized use.

04

Free Tools, Reports & Content

The Site offers free tools such as backlink checkers, broken-link checkers, site audits, sitemap validators, speed testers, title-tag checkers, and robots.txt testers, along with the reports they generate (collectively, the “Tools”).

The Tools and their output are provided “as is” and for informational purposes only. Results are generated by automated systems and third-party data sources, may be incomplete or inaccurate, and should not be relied upon as the sole basis for any decision. We may impose usage limits, require contact information to deliver results, or discontinue any Tool at any time without notice.

You agree to use the Tools only to analyze properties you own or are authorized to analyze, and not to overload, scrape, or abuse the Tools or the infrastructure behind them.

05

Acceptable Use

You agree that you will not, and will not permit others to:

  • Use the Site in violation of any applicable law, regulation, or third-party right;
  • Access, scrape, crawl, harvest, or index the Site or its data using automated means except as permitted by our robots directives;
  • Attempt to probe, scan, or test the vulnerability of the Site or breach any security or authentication measure;
  • Introduce malware, conduct denial-of-service attacks, or otherwise interfere with the operation of the Site;
  • Reverse engineer, decompile, or attempt to derive the source code of any part of the Site except to the extent that restriction is prohibited by law;
  • Use the Site to send unsolicited communications, impersonate any person or entity, or misrepresent your affiliation; or
  • Copy, reproduce, republish, or resell any part of the Site or its content except as expressly permitted by these Terms.
06

Intellectual Property

The Site and all of its contents — including text, graphics, logos, icons, images, software, page layouts, designs, and the “SEO.co ” name and marks — are owned by or licensed to SEO.co and are protected by copyright, trademark, and other intellectual property laws. All rights not expressly granted are reserved.

Subject to your compliance with these Terms, we grant you a limited, revocable, non-exclusive, non-transferable license to access and view the Site for your own personal or internal business use. You may not use any SEO.co trademark without our prior written permission.

07

User Submissions & Feedback

If you submit information through a form, request a quote, use a Tool, or otherwise send us content (“Submissions”), you represent that you have the right to do so and that the Submission is accurate and does not infringe any third-party right.

If you provide suggestions, ideas, or feedback about the Site or our services (“Feedback”), you grant SEO.co a perpetual, irrevocable, worldwide, royalty-free license to use that Feedback for any purpose without obligation or compensation to you.

08

Third-Party Content, Tools & Links

The Site may include links to, or integrations with, third-party websites, products, data providers, analytics services, and account portals (such as our client-dashboard provider). We do not control and are not responsible for the content, policies, or practices of any third party.

Links and integrations are provided for convenience only and do not imply endorsement. Your use of any third-party service is subject to that party’s own terms and privacy policy.

09

Privacy

Our collection and use of personal information in connection with the Site is described in our Privacy Policy. By using the Site, you acknowledge that you have read and understood it.

10

Disclaimers

THE SITE, THE TOOLS, AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, SEO.CO DISCLAIMS ALL WARRANTIES, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

SEO.CO DOES NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT ANY INFORMATION OR TOOL OUTPUT IS ACCURATE, COMPLETE, OR RELIABLE. SEARCH ENGINE RANKINGS, TRAFFIC, AND ALGORITHMS ARE CONTROLLED BY THIRD PARTIES, AND SEO.CO MAKES NO GUARANTEE REGARDING ANY SEARCH OR MARKETING OUTCOME.

11

Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL SEO.CO, ITS AFFILIATES, OR THEIR RESPECTIVE OFFICERS, MEMBERS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO YOUR USE OF — OR INABILITY TO USE — THE SITE OR THE TOOLS, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SITE WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS (US $100). SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

12

Indemnification

You agree to indemnify, defend, and hold harmless SEO.co and its affiliates, and their respective officers, members, employees, and agents, from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to your use of the Site, your Submissions, or your violation of these Terms or any applicable law or third-party right.

13

Suspension & Termination

We may suspend, restrict, or terminate your access to the Site at any time, with or without notice, for any reason, including if we believe you have violated these Terms. Upon termination, the license granted to you ends immediately. Sections that by their nature should survive — including Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, and Governing Law — will survive termination.

14

Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of Arkansas, without regard to its conflict-of-laws rules. Venue and jurisdiction for any controversy or claim arising out of or relating to these Terms will lie in Benton County, Arkansas.

Any dispute, claim, or controversy arising out of or relating to these Terms or the Site — including the determination of the scope or applicability of the agreement to arbitrate — shall be determined by binding arbitration in Benton County, Arkansas before one arbitrator, administered by JAMS pursuant to its Streamlined Arbitration Rules and Procedures. Judgment on the award may be entered in any court having jurisdiction. This provision does not preclude either party from seeking provisional remedies in aid of arbitration from a court of competent jurisdiction.

If there is a dispute regarding these Terms, the substantially prevailing party will be entitled to recover its reasonable attorneys’ fees and costs.

15

Changes to These Terms

We may update these Terms from time to time. When we do, we will revise the “last updated” date at the top of this page. Material changes may be communicated through the Site. Your continued use of the Site after changes take effect constitutes acceptance of the revised Terms.

16

General

These Terms, together with the Privacy Policy and any documents expressly incorporated by reference, constitute the entire agreement between you and SEO.co regarding the Site. If any provision is held unenforceable, the remaining provisions will remain in full force and effect. Our failure to enforce any provision is not a waiver of that provision. You may not assign these Terms without our prior written consent; we may assign them freely. Headings are for convenience only.

Notices to SEO.co may be sent to [email protected] or to Audience Bloom Services, LLC (dba SEO.co), 1425 Broadway, Suite 22689, Seattle, WA 98112.

17

Intellectual Property, Content Rights, AI-Assisted Content, Publication Authorization, and Release of Claims — Definitions

For purposes of this Agreement:

“Agency” means SEO.co, its parent companies, subsidiaries, affiliates, officers, directors, managers, members, employees, contractors, subcontractors, agents, vendors, successors, and assigns.

“Client”means the person, company, entity, owner, officer, employee, agent, representative, affiliate, successor, or assign purchasing, approving, receiving, using, editing, publishing, or benefiting from Agency’s services or deliverables.

“Deliverables” means all content, articles, blog posts, landing pages, web copy, metadata, title tags, descriptions, outlines, briefs, strategy documents, keyword research, reports, edits, revisions, graphics, code, page layouts, prompts, AI-generated or AI-assisted content, drafts, recommendations, backlinks, link insertions, digital assets, campaign materials, and other work product created, edited, modified, arranged, published, submitted, or delivered by Agency in connection with the services.

“Client Materials” means all content, copy, trademarks, logos, images, videos, data, claims, statements, instructions, approvals, credentials, account access, website access, product descriptions, service descriptions, prior materials, or other materials provided, uploaded, authorized, requested, approved, edited, or supplied by Client.

“Approved Content” means any Deliverable or material that Client, directly or indirectly, approves, accepts, edits, requests, publishes, instructs Agency to publish, fails to object to within the applicable review period, or otherwise uses.

18

Ownership of Agency Work Product

Unless otherwise expressly stated in a signed written agreement, all Deliverables created by Agency shall remain the property of Agency until all amounts owed to Agency have been paid in full.

Upon full payment of all undisputed amounts due under this Agreement, Agency grants Client a perpetual, worldwide, non-exclusive, royalty-free license to use the final paid Deliverables for Client’s ordinary business purposes.

Agency retains ownership of all pre-existing materials, templates, processes, systems, know-how, methods, workflows, prompts, prompt chains, AI workflows, software, tools, formulas, strategies, research methods, editorial systems, internal processes, and other intellectual property used to create or deliver the services.

No transfer of ownership, assignment, exclusive license, or work-made-for-hire arrangement shall exist unless expressly stated in a signed written agreement executed by Agency.

19

No Work Made for Hire Unless Expressly Stated

The parties agree that no Deliverable shall be deemed a “work made for hire” unless expressly identified as such in a signed written agreement executed by Agency.

To the extent any Deliverable is deemed to include rights that may be assigned to Client, such assignment shall occur only after Agency has received full payment of all amounts owed under this Agreement.

20

Client License to Agency

Client grants Agency a non-exclusive, worldwide, royalty-free, sublicensable license to access, use, copy, edit, reproduce, modify, publish, distribute, display, submit, syndicate, optimize, and create derivative works from Client Materials as reasonably necessary to perform the services.

Client represents and warrants that it owns or has obtained all rights, permissions, licenses, and approvals necessary for Agency to use the Client Materials and to perform the services requested by Client.

Client is solely responsible for the accuracy, legality, ownership, originality, and non-infringing nature of all Client Materials.

21

Publication Authorization

Client authorizes Agency to draft, edit, revise, optimize, publish, submit, distribute, syndicate, republish, archive, update, and otherwise use Deliverables and Approved Content in connection with the services.

Approval may be given by email, project management software, recorded call, written instruction, account access, website access, direct publication by Client, direct publication by Agency with Client’s credentials or permission, failure to object during a stated review period, payment of an invoice covering the applicable work, or any other conduct reasonably indicating approval or authorization.

Client’s approval of any Deliverable constitutes authorization for Agency to publish, submit, distribute, syndicate, modify, and use the Deliverable as reasonably necessary to perform the services.

Client may not later revoke publication authorization for Deliverables or Approved Content already created, submitted, distributed, published, syndicated, or relied upon by Agency, except as expressly required by law or agreed in writing by Agency.

22

AI-Assisted Content

Client acknowledges and agrees that Agency may use artificial intelligence tools, machine learning systems, large language models, automation tools, proprietary workflows, third-party software, human editors, contractors, and internal editorial processes to assist in the creation, editing, optimization, research, structuring, rewriting, or publication of Deliverables.

Client expressly authorizes Agency to use AI-assisted tools and workflows in connection with the services.

Client agrees that AI-generated, AI-assisted, AI-edited, AI-revised, AI-researched, AI-expanded, AI-summarized, AI-optimized, or AI-enhanced content created, edited, modified, approved, accepted, published, or used in connection with the services shall not give rise to any copyright infringement claim, authorship claim, ownership claim, moral rights claim, right of attribution claim, derivative work claim, or similar intellectual property claim by Client against Agency.

Client further agrees that Deliverables containing AI-assisted content, human edits, Client edits, Agency edits, third-party edits, revisions, rearrangements, derivative content, summaries, outlines, metadata, or SEO optimization shall be deemed authorized content created pursuant to this Agreement.

23

Client Edits and Collaborative Content

Client acknowledges that Deliverables may include edits, comments, revisions, additions, deletions, approvals, suggestions, rewrites, uploaded materials, instructions, or other contributions made by Client or Client’s employees, contractors, agents, representatives, owners, officers, or affiliates.

Client agrees that any Deliverable edited, revised, approved, supplemented, modified, published, or used by Client shall be deemed Approved Content.

Client waives and releases any claim that Client’s edits, comments, revisions, suggestions, instructions, or other contributions create a separate copyright interest, authorship interest, ownership interest, moral right, derivative work claim, or right to assert infringement against Agency.

Client agrees that content involving Client edits, Agency edits, AI-assisted edits, collaborative revisions, or combined human and AI contributions shall not be subject to any copyright claim, authorship claim, ownership claim, moral rights claim, derivative work claim, or infringement claim by Client against Agency.

24

Waiver and Release of Copyright Claims

Client irrevocably waives, releases, and discharges Agency from any and all claims, demands, actions, liabilities, damages, losses, costs, fees, or expenses arising out of or related to any alleged copyright infringement, authorship dispute, ownership dispute, moral rights claim, right of attribution claim, derivative work claim, publication claim, republication claim, syndication claim, or content-use claim concerning:

  1. Deliverables created by Agency;
  2. Deliverables created using AI-assisted tools or workflows;
  3. Deliverables edited, modified, approved, published, accepted, or used by Client;
  4. Deliverables based on Client Materials, Client instructions, Client approvals, or Client edits;
  5. Approved Content;
  6. content published, submitted, syndicated, distributed, or modified with Client’s authorization;
  7. content created, edited, revised, or optimized pursuant to this Agreement; or
  8. content for which Client has paid, accepted, approved, received, published, used, or failed to timely object.

This waiver and release applies whether the claim is brought by Client directly or indirectly, individually, through an owner, officer, employee, contractor, affiliate, related party, successor, assignee, or any person or entity claiming through or on behalf of Client.

25

Covenant Not to Sue

Client covenants and agrees that it shall not directly or indirectly initiate, threaten, fund, assist, encourage, maintain, assign, transfer, or participate in any lawsuit, arbitration, administrative proceeding, takedown demand, copyright claim, DMCA notice, platform complaint, or other action against Agency alleging copyright infringement, ownership, authorship, moral rights, right of attribution, derivative work infringement, unauthorized publication, unauthorized editing, unauthorized AI use, or unauthorized content use relating to Deliverables, Approved Content, AI-assisted content, Client-edited content, or services performed under this Agreement.

Client further agrees that no owner, officer, director, manager, member, employee, contractor, representative, agent, affiliate, successor, or assign of Client may assert such claims individually or separately where the claim arises from services, Deliverables, Client Materials, Approved Content, or content created, edited, approved, published, or used pursuant to this Agreement.

26

No Individual Claims

All rights, licenses, waivers, releases, covenants, limitations of liability, indemnity obligations, and dispute resolution provisions in this Agreement bind and benefit the parties and their respective owners, officers, directors, members, managers, employees, contractors, agents, representatives, affiliates, successors, and assigns.

Client agrees that no individual affiliated with Client may assert a personal copyright claim, authorship claim, ownership claim, moral rights claim, publication claim, derivative work claim, or infringement claim against Agency arising from Deliverables, Approved Content, Client Materials, AI-assisted content, Client-edited content, or services performed under this Agreement.

Client represents and warrants that the person executing or approving this Agreement has authority to bind Client and Client’s owners, officers, employees, contractors, agents, representatives, affiliates, successors, and assigns with respect to the rights, approvals, waivers, releases, and covenants stated herein.

27

DMCA and Platform Complaints

Client shall not submit, cause to be submitted, assist with, encourage, or maintain any DMCA takedown notice, copyright complaint, platform complaint, search engine complaint, hosting complaint, social media complaint, or similar claim concerning Deliverables, Approved Content, AI-assisted content, Client-edited content, or content published with Client’s authorization.

If Client submits or causes the submission of any such notice or complaint in violation of this Agreement, Client shall immediately withdraw the notice or complaint upon Agency’s request and shall reimburse Agency for all losses, fees, costs, damages, business interruption, lost revenue, reputational harm, and attorneys’ fees arising from or related to the notice or complaint.

28

Client Responsibility for Client Materials and Instructions

Client is solely responsible for all Client Materials, factual claims, product claims, service claims, regulated industry claims, testimonials, financial claims, legal claims, medical claims, compliance claims, advertising claims, and other statements supplied, approved, edited, or requested by Client.

Agency may rely on Client’s instructions, approvals, access permissions, and submitted materials without independently verifying ownership, accuracy, legality, or compliance unless expressly agreed in writing.

Client shall not assert any claim against Agency based on content, statements, materials, images, trademarks, logos, data, edits, approvals, or instructions supplied, approved, or authorized by Client.

29

Indemnification by Client

Client shall defend, indemnify, and hold harmless Agency from and against any and all claims, demands, lawsuits, arbitrations, damages, losses, liabilities, settlements, judgments, penalties, costs, expenses, and attorneys’ fees arising out of or related to:

  1. Client Materials;
  2. Client’s instructions, approvals, edits, revisions, or requested changes;
  3. Client’s publication, use, modification, or distribution of Deliverables;
  4. claims that Client Materials infringe or violate third-party rights;
  5. claims based on factual inaccuracies, misleading statements, regulated claims, advertising claims, or compliance issues in Client Materials or Approved Content;
  6. Client’s breach of this Agreement;
  7. any copyright claim, DMCA notice, platform complaint, ownership claim, authorship claim, moral rights claim, or derivative work claim asserted by Client or anyone claiming through Client;
  8. any claim asserted by Client’s owners, officers, employees, contractors, affiliates, agents, representatives, successors, or assigns; or
  9. any claim arising from AI-assisted content, Client-edited content, or collaboratively created content approved, accepted, published, or used by Client.
30

Limited Remedies

Client agrees that its exclusive remedies for dissatisfaction with Deliverables shall be limited to revision, correction, replacement, credit, refund, or termination as expressly provided in this Agreement.

Client shall not reframe a service dispute, revision dispute, editorial dispute, approval dispute, quality dispute, ownership dispute, or payment dispute as a copyright infringement claim, DMCA claim, platform complaint, authorship claim, or intellectual property claim.

31

No Injunctive Relief Against Published Content

Client agrees that monetary damages, if any are available under this Agreement, shall be an adequate remedy for any dispute concerning Deliverables or Approved Content.

Client waives the right to seek temporary, preliminary, or permanent injunctive relief, takedown relief, de-indexing, suppression, account suspension, hosting suspension, platform removal, or other equitable relief against Agency concerning Deliverables, Approved Content, AI-assisted content, Client-edited content, or content published with Client’s authorization, except where such waiver is prohibited by law.

32

Portfolio and Case Study Rights

Agency may reference Client’s name, logo, website, project type, general campaign results, anonymized performance data, screenshots, public-facing content, and Deliverables in Agency’s portfolio, proposals, sales materials, case studies, and marketing materials unless Client expressly opts out in writing.

Agency shall not disclose Client’s confidential non-public information in a public case study without Client’s written consent.

33

Survival (Content and Intellectual Property)

The ownership, license, authorization, waiver, release, covenant not to sue, no individual claims, indemnification, limitation of remedies, attorneys’ fees, confidentiality, dispute resolution, and governing law provisions of this Agreement shall survive expiration, cancellation, termination, non-renewal, chargeback, payment dispute, or completion of services.

34

Attorneys’ Fees and Costs (Content Claims)

If Agency is required to respond to, defend against, move to dismiss, compel arbitration of, oppose, settle, or otherwise address any claim, lawsuit, arbitration, DMCA notice, platform complaint, copyright claim, authorship claim, ownership claim, moral rights claim, derivative work claim, or content-use claim brought or threatened in violation of this Agreement, Client shall reimburse Agency for all reasonable attorneys’ fees, expert fees, costs, expenses, lost time, and related losses incurred by Agency.

In any dispute arising out of or relating to this Agreement, the prevailing party shall be entitled to recover its reasonable attorneys’ fees and costs.

35

Authority to Bind

The individual accepting, signing, approving, paying for, or authorizing services under this Agreement represents and warrants that he or she has full authority to bind Client and Client’s owners, officers, directors, managers, members, employees, contractors, agents, affiliates, representatives, successors, and assigns to this Agreement.

Client agrees that all approvals, waivers, releases, licenses, publication authorizations, covenants not to sue, indemnity obligations, and limitations of liability in this Agreement apply to Client and to all persons or entities acting for, through, under, or on behalf of Client.

36

Entire Agreement; No Contrary Later Claim (Content)

This Agreement constitutes the entire agreement between the parties concerning the services and Deliverables.

No email, message, oral statement, project note, comment, edit, approval, invoice, payment, course of dealing, or platform communication shall modify the intellectual property, publication authorization, waiver, release, covenant not to sue, indemnity, or limitation of liability provisions of this Agreement unless expressly stated in a written amendment signed by Agency.

Client shall not rely on any alleged oral or informal statement to assert ownership, authorship, copyright, publication, AI-use, moral rights, or derivative work claims contrary to this Agreement.

37

Construction

The parties agree that this Agreement shall not be construed against either party as the drafter.

The parties further agree that the waivers, releases, licenses, covenants, and indemnities in this Agreement are material terms and that Agency would not provide services without them.

38

Governing Law and Venue (Content and Intellectual Property)

This Agreement shall be governed by the laws of the State of Arkansas, without regard to conflict-of-law principles.

Any dispute arising out of or relating to this Agreement, the services, Deliverables, Approved Content, Client Materials, AI-assisted content, Client-edited content, publication authorization, ownership, copyright, or intellectual property rights shall be brought exclusively in the state or federal courts located in Benton County, Arkansas, unless Agency elects another venue or forum available by law.

Client consents to personal jurisdiction and venue in such courts and waives any objection based on inconvenient forum, lack of personal jurisdiction, or improper venue.

Questions about this document? Email [email protected] or visit our contact page.