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SEO / Link Building / Content Marketing

SEO for Manufacturing Companies



Garnering more leads and exposure for your manufacturing business requires more than simple wishful thinking. That's where our SEO and link building services come in.

Thanks to competition online, manufacturing companies are finding it increasingly difficult to gain the exposure they need to compete against their competition.

Shifting the balance of advertising power in the favor of your industrial services business will require an investment in your on and off-site digital content. We work with top publishers to ensure your manufacturing website gets the exposure it needs to outrank the competition in online search.

SEO and Link Building for Manufacturing Companies

As a leader in the manufacturing industry, you understand the importance of investing in the right tools and then cultivating the appropriate amount of patience and trust in these instruments to produce the right results. You’re in the ROI business. Any investment you make in a piece of equipment on the front end is expected to generate more value on the output side.

SEO for manufacturing is best viewed as a strategic investment. You’re acknowledging the significance of online exposure and investing in the right tools to cultivate visibility and drive traffic back to your website. It’s all about ROI and profitability. And done the right way, an advanced SEO strategy – powered by the right link building techniques – will enable your business to thrive.

Why SEO is Important

Your manufacturing company generates visibility and leads via a variety of modes and mediums. Word of mouth marketing, referrals, and direct selling are certainly key components, but when it comes to reaching new prospects and expanding reach, having a presence on leading search engines is paramount.

While you can spend thousands of dollars a month on pay-per-click (PPC) advertisements and earn traffic that way, you’re far better off taking an all-natural approach. Research shows that 94 percent of clicks go to organic search listings that naturally populate Google’s results pages. In other words, PPC advertising will only do so much for you.

Separate data suggests that it’s not enough to adopt an organic approach to SEO. For your manufacturing business to outperform the competition, you need to outrank them. The search result in the first position earns roughly 33 percent of all clicks, with the second position enjoying a 15 percent share, and 9 percent of traffic going to the third listing. At a very minimum, roughly 75 percent of all clicks go to search results on the first page of Google.

Run a quick Google search for your top competitors. Are they ranking for key search terms in your industry? If they are, this is an indication that they’ve already carved out an SEO presence and that you need to catch up. If they aren’t, this means you have an opportunity establish your brand as the leader.

An investment in SEO is an investment in quality. But if you want your strategy to be successful, you’ll have to leverage the right tools, techniques, and strategies. And if there’s one element that’s integral to modern SEO, it’s link building.

How Link Building Feeds SEO

Link building is the process of creating a web of backlinks – i.e., URLs that link from an external website to a specific page on your website – and leveraging the benefits that come with increased digital prominence. Here’s why link building is so effective:

  • Makes Google happy. It’s virtually impossible to rank without backlinks. Links are arguably Google’s number one ranking factor. Thus, if you want your business to rank in the top three positions for important manufacturing search terms, you need a backlink strategy in place.
  • Increases visibility/reach. Acquiring backlinks enables you to reach new audiences. Suddenly other websites begin serving as unofficial referral partners for your business. When their visitors see your link, all they have to do is click the anchor text and they’ll be instantly teleported to your landing page, blog post, or home page.
  • Enhances authority. Links pass power and trust – both in the eyes of your customers and in the search engine algorithms that determine rankings. In a world where many customers are skeptical of who they can trust, an investment in authority is always a smart idea.
  • Increases traffic. All of these benefits work together to increase traffic and (hopefully) create more conversions, greater profitability, and new opportunities for growth.

You can think of link building like the process of expanding a city. As more roads are built from other surrounding cities and towns, there are more ways for people to enter the city. As a result, there’s greater visibility, increased traffic (the good kind), and an opportunity for growth throughout the city.

4 Steps to Effective Link Building in Manufacturing

It’s not likely that your web pages will rank well on Google if they don’t have external links pointing back to them. According to a study by Moz, 99.2 percent of all top-50 Google results have at least one external link pointing to the page. And there’s a .30 correlation between Google rankings and the number of external links to the page (making links one of the highest correlations in Moz’s entire study).

But link building isn’t as simple as going out and pasting links into as many places as possible. First off, you can’t do this. Link building only works with the cooperation of other bloggers, webmasters, journalists, and publishers. Secondly, there’s more to link building than having lots of links. Quality is significantly more important than quantity.

Successful link building in manufacturing requires a nuanced approach with an understanding of your brand, your audience, and Google’s hyper-specific rules and requirements.

Here are some steps you can take:

1. Build Up an Inventory of Quality Content

You can’t attract backlinks if you don’t have anything to link to. The best way to attract backlinks is to generate high-quality content – and lots of it!

Linkable content is content that provides value to others. It’s not an overt advertisement or self-serving. It should be practical, easy to consume, and engaging. In other words, quality content is sticky.

Sticky, link-worthy content typically comes in four forms: informational, inspirational, educational, or entertaining. You want your content to provide the best answer to the important questions your audience is asking.

If you’re just starting out with content creation, build up an inventory of linkable assets on your website. Try publishing long-form blog posts at least twice per week. After a few months of doing this, you’ll have dozens of pages to leverage in your link building strategy.

2. Network With Bloggers and Online Contacts

With an arsenal of linkable content in tote, you can network with bloggers and other industry contacts to pave the way for linking opportunities.

Guest blogging is one of the more powerful strategies around. Find other businesses, bloggers, and social media influencers who aren’t competitors, yet have some overlap with your audience. Approach them about writing semi-regular guest blog posts for their website in exchange for the ability to plug in an occasional link back to your own website. (You can sweeten the pot by offering them a guest blogging opportunity on your own site. While Google frowns upon large-scale link swapping, this is a genuine way to go about it.)

Guest blogging is just one method. Feel free to get as creative as you want. The goal is to generate organic backlinks in a way that increases your exposure while still following Google’s desired best practices.

3. Earn Backlinks

Eventually, you won’t have to reach out and manually generate all of your backlinks. As you develop more content and learn how to publish and share it in a way that makes it discoverable, you’ll notice that backlinks emerge on their own. This is the sweet spot that we’re all aiming for. Once you get to this point, keep your foot pressed to the pedal.

4. Partner With a Link Building Professional

There’s nothing stopping you from doing link building on your own – though you should know that it’s a time-consuming endeavor that requires a bit of experience and know-how in order to do well. And with so many businesses getting slapped with penalties from Google for using spammy techniques, a DIY approach simply isn’t worth the risk. You’re far better off partnering with a link building professional and doing it the right way.

Manufacturing | Manufacturing Companies SEO

Finding the Right Link Building Service



There are dozens of link building services for hire. Some are small operations managed by individual SEO professionals. Others are large agencies that utilize their deep resources to generate results for their clients. But size isn’t always the most important factor. As you search for a link building partner, be on the lookout for:

  • White hat. In the link building industry, there are two categories of SEO: black hat and white hat. The former refers to spammy, get-rich-quick techniques that Google frowns upon. The latter refers to legal, long-term techniques that deliver consistent value. Be wary of partnering with a black hat link builder. (You’ll know one when you see one.) Instead, seek out white hat link builders that play by the rules.
  • Transparent. Honesty and transparency go hand in hand with white hat link building. You should only work with services that explain their processes to you and allow you to see the data that shows your investment is working.
  • Quality publishers. What sort of publishing relationships does the link building service have? Both quality and quantity of publishers matters. Without these connections, you’ll find it challenging to generate the volume of links you need to be successful.
  • Quality content. You’ll also need quality content to feed these publishers (and to link back to). A good link building service will have its own stable of U.S.-based writers with top-notch copywriting skills.
  • Guarantees. Finally, search for some sort of guarantee. What happens if you pay for a link building campaign and your links get removed? Will you get your money back? Honest link builders will do the right thing.

If you’re interested in developing a powerful link building strategy to drive your manufacturing SEO strategy forward, we’ve got the resources you need. Contact us today to find out more about how we can help you bloom!


Content Marketing and Link Building Services for Manufacturing Companies


We cultivate fresh and enriching content to provide manufacturing companies with sticky backlinks.

Content Marketing and Link Building Services for Manufacturing Companies
We cultivate fresh and enriching content to provide manufacturing companies with sticky backlinks.


The manufacturing industry is the backbone of the American economy. And whether you run a small company in a highly-specialized niche, or a large organization with global reach, your business is a testament to the power of free enterprise and hard work.
At SEO.co, we specialize in helping a variety of manufacturing companies, including those in engineering, construction, textile, energy, electronics, plastics, metalworking, and transportation. We do so through the creation of original, quality content that allows our clients to secure highly visible link placements on authoritative publishing platforms that attract both eyeballs and clicks.
When manufacturing companies work with SEO.co, they instantly gain access to a stable of experienced content writers that are able to produce high-level, technical content that shines a spotlight on your brand. We also leverage our deep relationships in the online publishing world to get your content featured on industry-leading websites and blogs. The result is a steady stream of SEO juice and traffic back to your URLs.
Whether you operate a B2B manufacturing company or B2C manufacturing company, we’ll work alongside you to come up with fresh content ideas, develop the content, reach out to publishers, and circulate your links. We’ll even keep an eye on the links to help you understand the tangible value they’re creating for your brand.
SEO.co doesn’t do spammy link building or short-term SEO hacks. With our white-glove link building services, we guarantee high-quality content that yields a positive ROI for your marketing and SEO budget. In fact, we’re so confident in our ability to assist you that we offer a 100-percent money-back guarantee with no questions asked.
To find out how we can help you achieve your manufacturing link building needs, please contact us today!

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Why Choose SEO.co?
Focused on quality content and quality backlinks for Manufacturing Companies


We follow a simple, time-tested process for building quality website backlinks for your business:
  • 100% U.S. based content team with experience writing manufacturing marketing copy
  • Reliable & quality online publishers, including high domain authority websites
  • Top-notch customer support
  • Non-branded link and content publishing reports
  • Fully white-hat services
  • Speedy delivery on all customized orders
  • Full transparency on all orders and direct engagements
  • Money-back guarantee on a pay-for-performance model

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