SEO for Universities, Colleges & Schools
When finding a university or college, most people will conduct an online search and see which school is great for them. Without having a solid online presence, you could be missing out on valuable business for your school.
Most people don’t believe that universities need an online presence since most students make up their mind on where they want to attend school. In reality, this isn’t true. For much of the 21st century, the internet has been used to find schools.
Don’t allow your competitors to overtake you. Instead, employ a strategic SEO strategy to boost the online reputation of your school ( SEO for schools).
The Importance of SEO for Universities, Colleges & Schools
When you think about it – the most popular universities in the country have a stable online presence. Harvard, Princeton, Yale, and other schools not only have a premium website, they typically are ranking well because of great search engine optimization (SEO).
But, these schools also implement rigid SEO campaigns to rank well for local search terms and position themselves where potential students are more likely to look. Higher education is a competitive industry.
With more than 5,000 colleges and universities in the United States, fighting for online positioning is essential. Developing a smart digital marketing strategy can help give you the edge over your competitors.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
The Anatomy of an SEO Strategy
It can take several months to see any type of search results or search engine results from your SEO campaign. This is because SEO consists of four main components: keyword research, link-building, optimization, and content marketing.
All of these components must work together for the entire strategy to be successful. Do you want to know what each of these components are? Here are detailed descriptions you can count on:
- Keyword Research - If you want to identify keywords your target audience or website traffic is using, then performing keyword research or relevant searches is a must. By understanding the demand for particular keywords, you can implement these search terms and relevant keywords on your website or meta description to improve its ranking, with fresh and relevant content.
- Link-Building - The more another reputable website links back to your website, the better major search engines will improve its ranking. Why? Backlinks are an important indicator of prominence. If you have enough reputable websites linking back to your website, then Google will begin to show favor toward your business.
- Content Marketing - Universities regularly publish thoughtful articles on a variety of different subjects. Doing so helps them to rank online for keywords and improve their reputation. This process is called content marketing. Content marketing is often the focus of every SEO strategy.
- Optimization - The process of fine-tuning a website in order to rank better online is called optimization. Search engines bots don’t have eyes to read a website. They rely on technical information to crawl, index, and rank your website.
There are a lot of moving parts in a standard SEO strategy. By hiring an SEO agency, you can work on moving up the search engines result pages (SERPs) within a desired timeframe.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
You receive regular backlink reports included in your standard monthly SEO work reports.
Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.
Content Marketing & Link Building for Universities, Colleges & Schools
We craft articulate content and cultivate authoritative backlinks for universities, colleges & school website -Education websites link building strategy.
How We Can Help
SEO.co has more than a decade of internet marketing experience. Collectively, our team has a mastery in every core component of SEO.
If you’re looking to improve your online presence, then you’ve come to the right place.
Here are some amazing benefits you can look forward to when you choose us:
- Quality - We take immense pride in valuing the highest standards of service and customer satisfaction. We’ll see to it that your campaign is designed for success.
- Reporting - Our team will deliver regular status reports to ensure that you can track your progress and measure your ROI.
- Transparency - You are free to hold us accountable for every step we make in your campaign.
- Risk-Free - There is absolutely no risk involved in our services. You can walk away whenever you are dissatisfied.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Contact Us Today!
Do you want to get started working with us?
If so, click here to speak to a member of our team today!
What Sets SEO.co Apart
100% focused on quality content and quality backlinks
We follow a simple, time-tested process for building quality website backlinks for your business:
- 100% U.S. based content team with experience writing accountants / CPAs marketing copy
- Reliable & quality online publishers, including high domain authority websites
- Top-notch customer support
- Non-branded link and content publishing reports
- Fully white-hat services including google business profile(GMB)
- Speedy delivery on all customized orders
- Full transparency on all orders and direct engagements
- Money-back guarantee on a pay-for-performance model
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
You receive regular backlink reports included in your standard monthly SEO work reports.
Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.
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