SEO / Link Building / Content Marketing

SEO for Universities, Colleges & Schools


When finding a university or college, most people will conduct an online search and see which school is great for them. Without having a solid online presence, you could be missing out on valuable business for your school.

Most people don’t believe that universities need an online presence since most students make up their mind on where they want to attend school. In reality, this isn’t true. For much of the 21st century, the internet has been used to find schools.

Don’t allow your competitors to overtake you. Instead, employ a strategic SEO strategy to boost the online reputation of your school.

The Importance of SEO for Universities, Colleges & Schools


When you think about it - the most popular universities in the country have a stable online presence. Harvard, Princeton, Yale, and other schools not only have a premium website, they typically are ranking well because of great SEO.

But, these schools also implement rigid SEO campaigns to rank well for local search terms and position themselves where potential students are more likely to look. Higher education is a competitive industry.

With more than 5,000 colleges and universities in the United States, fighting for online positioning is essential. Developing a smart digital marketing strategy can help give you the edge over your competitors.

Universities | Colleges | Schools

The Anatomy of an SEO Strategy


It can take several months to see any type of results from your SEO campaign. This is because SEO consists of four main components: keyword research, link-building, optimization, and content marketing.

All of these components must work together for the entire strategy to be successful. Do you want to know what each of these components are? Here are detailed descriptions you can count on:

  • Keyword Research - If you want to identify keywords your target audience is using, then performing keyword research is a must. By understanding the demand for particular keywords, you can implement these search terms on your website to improve its ranking.
  • Link-Building - The more another reputable website links back to your website, the better major search engines will improve its ranking. Why? Backlinks are an important indicator of prominence. If you have enough reputable websites linking back to your website, then Google will begin to show favor toward your business.
  • Content Marketing - Universities regularly publish thoughtful articles on a variety of different subjects. Doing so helps them to rank online for keywords and improve their reputation. This process is called content marketing. Content marketing is often the focus of every SEO strategy.
  • Optimization - The process of fine-tuning a website in order to rank better online is called optimization. Search engine bots don’t have eyes to read a website. They rely on technical information to crawl, index, and rank your website.

There are a lot of moving parts in a standard SEO strategy. By hiring an SEO agency, you can work on moving up the search engine result pages (SERPs) within a desired timeframe.


Content Marketing & Link Building for Universities, Colleges & Schools


We craft articulate content and cultivate authoritative backlinks for universities, colleges & schools.

How We Can Help


SEO.co has more than a decade of internet marketing experience. Collectively, our team has a mastery in every core component of SEO. If you’re looking to improve your online presence, then you’ve come to the right place.

Here are some amazing benefits you can look forward to when you choose us:

  • Quality - We take immense pride in valuing the highest standards of service and customer satisfaction. We’ll see to it that your campaign is designed for success.
  • Reporting - Our team will deliver regular status reports to ensure that you can track your progress and measure your ROI.
  • Transparency - You are free to hold us accountable for every step we make in your campaign.
  • Risk-Free - There is absolutely no risk involved in our services. You can walk away whenever you are dissatisfied.

Contact Us Today!


Do you want to get started working with us? If so, click here to speak to a member of our team today!


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What Sets SEO.co Apart
100% focused on quality content and quality backlinks


We follow a simple, time-tested process for building quality website backlinks for your business:
  • 100% U.S. based content team with direct expertise in universities, colleges & schools
  • Reliable & quality publishers, including top-tier websites eager for quality universities, colleges & schools-related content
  • Fantastic customer support with direct access to our team at all times
  • Non-branded link and content publishing reports
  • Fully white-hat services. No spammy links ever.
  • Rapid order turn-around time
  • Full transparency on all content orders throughout the process
  • Money-back guarantee. You only pay when we deliver!

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