SEO / Link Building / Content Marketing
SEO for Dentists
For most dental practices, SEO is a foreign subject. It’s complex, technical, and unfamiliar. What are ranking factors and meta descriptions, anyway? Perhaps you can relate? While you’ve been told that SEO is important, it’s not a topic that you covered in dental school (or even one that’s discussed much at industry conferences and events). So you’re left asking, “Why does my dental practice need SEO?”
We could walk you through some technical explanation of why SEO is so important and how it satisfies Google’s algorithmic expectations and the whole nine yards, but we’ll save you from the boredom of a methodical exposé. Instead, let’s strip the subject down to the basics and provide a practical look at why your dental practice needs SEO.
Improve Your Dental Website's Visibility with SEO
The importance of SEO comes down to visibility and accessibility. If you want your dental practice to consistently earn new patient leads in the digital age, you can’t ignore the supreme importance of SEO.
Think about it this way: When your patients look for a dentist, what do they do? Some ask friends and family members for recommendations. Others see a sign or billboard on the side of the road. But the majority of people – particularly millennials – grab a smartphone, tablet, or laptop and pull up their internet browser. They type in something like “best dentist near me” or “dentists in [city name].” From there, Google spits out a bunch of results. When your dental practice ranks high in the search engine results pages, you have endless potential to generate new patients when users click on your web pages.
While Google does allow dentists to purchase prime real estate in the search engines in the form of pay-per-click (PPC) advertisements, roughly 94 percent of clicks go to natural search – i.e. organic search results that Google populates its pages with based on relevancy and prominence.
Assuming your dental website is properly indexed, your web pages will show up in relevant search results. The problem is that they’ll likely be way down on the list. And if you want to generate any meaningful traction, you need to be at the top of the first page of results for relevant keywords.
Research shows that roughly 33 percent of clicks go to the URL in the first position in Google's search results. The second position gets roughly 15 percent of clicks, while 9 percent go to the third position. In all, somewhere around 75 percent of all clicks go to the first page of search results. In other words, if your dental practice isn’t showing up on the first page of Google, you’re missing out on the opportunity to generate new leads that are essentially potential patients.
The Prominent Role of Link Building in Modern SEO
Link building is one of the most important elements in the SEO process. If you’re looking for a way to jumpstart your dental practice’s SEO, this is the place to start.
Link building has changed a lot over the years. What was once a spammy practice that involved plugging as many URLs into as many places as possible has evolved into a systematic and refined strategy that uses high-quality content to earn backlinks and organically generate clicks.
But practically speaking, how does link building benefit dentists? Well, consider that it leads to:
- Greater visibility. When you earn backlinks, you’re gaining exposure on other publishing platforms, blogs, and websites. This enhances your visibility and helps your dental practice reach new people.
- More clicks. Not everyone is going to click on your backlinks, but a certain percentage will. This drives traffic to your web pages and gives you an opportunity to establish relationships with prospective patients.
- Enhanced authority. As your dental practice earns backlinks and gains visibility, you’ll develop a reputation as an authoritative figure in the industry. And in a field where trust is a key ingredient, this can provide a huge boost.
- Better search rankings. Finally, as a result of all the aforementioned perks, link building leads to better search rankings. Better search rankings then feed greater visibility, clicks, and authority. It’s a positive, self-sustaining cycle.
How to Build Quality Content, Links, and Awareness for Dental Websites
SEO specialists make link building outreach unnecessarily complicated. While there are certainly technical aspects involved, you need to understand the broader picture and what it means for your dental practice. Here’s the basic gist of how you generate backlinks that drive awareness and produce clicks:
1. Generate Quality Content
At the heart of successful link building, you’ll find high-quality content. And without content, it’s nearly impossible to facilitate any meaningful results. Think about it this way. When you find good content in Google's search results, that content generally links to other good content. People with outstanding content won't risk losing visitors by linking to poorly created content. If you want backlinks you need good content. People need a reason to link to you.
Think of content as your currency in the link building process. If you don’t have any content, it’s impossible to garner backlinks. And if you don’t have the right content, you won’t generate links of any value or substance.
High-quality content is useful and engaging to the reader. Things like how-to blog posts, interactive tools, research reports, data summaries, case studies, videos, graphics, and long-form posts on relevant topics all perform well.
Before doing anything else, work on building up an arsenal of quality content that you can peddle to bloggers, journalists, and publishers in the coming months.
2. Seek Out Linking Opportunities
With quality content in hand, you can explore linking opportunities. This may look like asking a journalist to link to one of your posts on a relevant topic. It could also look like writing a guest post for an industry blog or publication and then gaining permission to insert a backlink into the post. Or perhaps you could go on a podcast and serve as an expert on a healthcare or dental topic – earning promotional backlinks in the process. There are plenty of opportunities – it’s just a matter of choosing the right ones.
3. Attract Organic Links
Early on, your link building strategy will be entirely manual and hands-on. But as you generate more content and start earning exposure, you’ll notice that you attract organic links without doing anything. You can keep track of these by using a listening tool that notifies you when your brand is mentioned (or when one of your URLs is sourced).
4. Rinse and Repeat
Link building, done right, creates a snowball effect where you’re able to generate more results as your efforts scale up. It’s not something you do for a few weeks and then stop. Building momentum and continuing to invest in link building will generate superior results.
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Link Building for Dental Professionals
You’ve learned enough about SEO and link building to know that you don’t know as much as you should. You’re also aware of the fact that you don’t have the time or expertise to implement a DIY link building approach. What you need is an industry insider to develop a strategy that’s specifically tailored to your dental practice needs.
When it comes to hiring a link building expert, you have two basic options: hire an in-house employee or outsource to a freelancer or agency. Both have their pros and cons, but the latter option is far more cost-effective. When you work with an agency, you get access to the latest strategies and years of experience without overpaying for services that you don’t need.
But your responsibilities don’t end with the decision to outsource. You also must know what to look for. This industry is filled with unscrupulous SEO “gurus” who use black hat techniques and dated methodologies to earn links for their clients. And while they may be able to deliver short-term results, the long-term impact is extremely detrimental. Their link building tactics often draw the ire of Google and lead to damaging penalties that leave websites worse off than they were in the beginning.
What you need is a white hat link building partner that plays by the rules and uses organic link building strategies that are designed to cultivate sustainable success. You’ll know these agencies when you see them. They’re transparent, highly respected in the larger digital marketing space, and offer guarantees and promises that are unparalleled.
For more information on how link building can help your dental practice, please complete this free site assessment form. We would be happy to point you in the right direction!
We craft articulate content and cultivate authoritative backlinks for dentists and dental practices.
Content Marketing & Link Building for Dentists
We craft articulate content and cultivate authoritative backlinks for dentists and dental practices.
A thriving dental practice is built on relationships. The stronger your relationships are with your patients, the healthier your practice will be. But sometimes the hardest part of building these relationships is getting people into your office. In other words, getting prospective patients starts with lead generation.
At the core of modern lead generation is a digital strategy that leverages content marketing to elevate your brand, enhance visibility, drive traffic, and convert leads into patients. There are numerous ways to go about this, but link building is one of the strongest, most sustainable elements.
A link building strategy uses original content to garner backlinks from authoritative websites and blogs. As a result, dental practices are able to generate brand awareness and signal validation and authority to Google, Bing, and other search engines. But executing an effective link building strategy takes a lot of time, effort, and experience. That’s where we come in.
At SEO.co we take the challenge of link building – which many dentists find overwhelming – and simplify it into a reliable, turnkey service that yields consistently positive results. We write the content, select relevant publishers, handle the outreach, secure the link placement, and deliver powerful hyperlinks that boost your dental practice’s lead generation efforts. You can think of us as a virtual extension of your team.
In addition to helping you acquire a sticky web of links back to your website, we also specialize in crafting onsite content. From simple awareness pieces and how-to articles to in-depth guides and technical resources, our stable of experienced copywriters will help you develop an arsenal of content that delights your patients and accelerates your overall marketing campaign.
When you work with SEO.co, you can rest assured that you’re getting the best the industry has to offer. Our services are completely white-hat, transparent, and risk-free. Collectively, our team of U.S.-based content writers have developed millions of words of content for hundreds of clients across dozens of industries and niches. And with an unparalleled money-back guarantee, you can be sure you’re maximizing your budget.
Talk to an SEO.co team member today to learn more about how our content services can help your dental practice grow!
What Sets SEO.co Apart from Other Dentist SEO Agencies?
100% focused on quality content and quality backlinks
We follow a simple, time-tested process for building quality website backlinks for your business:
- 100% U.S. based content team with direct expertise in dentists and dental practices
- Reliable & quality publishers, including top-tier websites eager for quality dental-related content
- Fantastic customer support with direct access to our team at all times
- Non-branded link and content publishing reports
- Fully white-hat services. No spammy links ever.
- Rapid order turn-around time
- Full transparency on all content orders throughout the process
- Money-back guarantee. You only pay when we deliver!
Reach local patients with local SEO
Your best potential patients are local to your area. You can reach them through local SEO. Using local SEO decreases your competition for competitive keywords by narrowing your market to a local segment. When you dental practice’s website shows up in local search results, you’ll get more traffic, which means more targeted leads.
Local SEO is an important part of dental SEO marketing. While it’s important to be listed in online directories and other directory listings like Google Business Profile, you also need an active approach to increase your online visibility in the search engine results pages. Thankfully, local search rankings are easier to achieve than global rankings and that’s where we can help.
Get more leads with local SEO
Dental search engine optimization requires several different components, including local SEO. This is different from general SEO. The goal of local search engine optimization is to target prospective patients in your area who need dental services by getting your dental website to come up on the first page of Google searches. From there, your meta descriptions should entice users to click through to your website. When you get more visitors, you’ll generate more leads.
This all sounds great, but you won’t get website visitors if you don’t rank. Using local SEO best practices, we’ll help you get your website to rank better in Google searches by optimizing all possible ranking factors.
You need a dental SEO agency working for you
You may have noticed some people do their own SEO, but there are several reasons DIY SEO is a bad idea. There is a specific strategy to boost search engine rankings that involves more than keyword research and optimizing meta descriptions. While these are things you can do yourself, you’ll need a strong content marketing and backlink strategy to see better search engine rankings. These are strategies best implemented by a team of SEO professionals.
Get results with your dental SEO campaign
Your prospective patients are out there and they need dental work. Your job is to reach them when they search for dental services online. Search engine algorithms will favor local businesses when users search for local-related keywords, including dentistry. However, don’t forget to prepare your dental practice website for the visitors you’ll get from your SEO efforts. For instance, each web page should have a compelling meta description with a call-to-action to entice users to click.
Also, make sure your Google Business Profile is up-to-date and optimized, and check to make sure Google Maps shows your business in the right location. Your dental website has a better chance at showing up in the SERPs when all of your information is accurate between your site and your Google listing.
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