Private Equity SEO Services

When it comes to SEO, most people think about ecommerce businesses, physical products brands, B2B services, and other mainstream ventures. But SEO is just as important and valuable to private equity firms that want to cut through the noise and generate positive momentum.

In what’s widely considered to be a word-of-mouth industry, be wary of discounting the role that SEO plays in generating clients, investment opportunities, and relationships. The data shows that people are searching for you. The only question is, will your private equity firm be the one to greet them in the Google search results?

Four simple search terms – private equity, private equity firm, private equity firms, and what is private equity – average roughly 25,700 monthly searches. That comes out to more than 300,000 searches a year – and we’re not even counting generic investment search terms like investing, investment opportunities, and investment funds (which would add hundreds of thousands of searches to the list).

Here’s the thing: People are using Google to search for private equity funds and other investment opportunities. If you aren’t prioritizing these warm leads, they’re going to other firms somewhere else.

Go ahead and run a quick Google search for “private equity firms” and make a note of what you see. In all likelihood, your website isn’t there. However, you probably see a few names you recognize – firms with massive amounts of investment capital.

The bad news is that there’s no way to shortcut or bypass them without developing a solid SEO foundation.

But what about pay-per-click (PPC) ads, you might ask? Well, yes, you can technically use PPC ads to secure a presence on the first page of Google results. However, this is sort of an artificially inflated approach to SEO.

With PPC ads, you basically pay Google to serve an advertisement for your firm based on pre-defined keywords (like “private equity”). You set a maximum bid amount for the keyword and then Google analyzes your bid against the bids of other private equity firms and serves the ad that pays the most.

PPC ads do work – and can earn you some traffic to your website – but they’re expensive. Depending on the search term and the competition, you could spend a few dollars per click.

PPC ads aren’t as competitive in the private equity space as they are in other fields, like law (where large firms spend between $50,000 and $100,000 per month on AdWords), but it could eventually get to that point. Over time, a reliance on PPC advertising (in lieu of SEO) becomes outrageously expensive.

Worst of all, PPC advertising is temporary. As soon as you stop footing the bill, your ads no longer get served. Despite spending thousands of dollars, you suddenly have nothing to show for it.

The good news is that, PPC advertising isn’t the only option. With a solid SEO strategy, you can organically push your private equity firm to the top of Google.

And do you know what happens when your website consistently lands on page one? You get traffic – lots and lots of it!

Research shows that 75 percent of all clicks go to search results on the first page. More specifically, the first three results receive 57 percent of all clicks.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

While some links will naturally emerge over time, you won’t generate a substantial amount of backlinks unless you develop an intentional strategy.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

Link building isn’t something you do overnight. In order to generate any real traction, you need to invest in a long-term strategy. And as with most other business processes, you have a choice between doing it in-house and outsourcing.

While you can technically do link building on a DIY basis, it’s not advised. You’re in the business of raising capital and finding strategic investments for your clients – not sitting at a computer trying to build links.

Just like you would never advise a digital marketing expert to make his own amateur investment decisions, you shouldn’t try to do your own link building.

Too many firms try to do link building on their own and end up violating industry rules and attracting penalties and sanctions from Google.

As a result, their investment in link building actually suppresses their rankings and puts their websites in jeopardy.

Your best bet is to outsource link building to a professional link building agency who knows exactly what to do. In return, you’ll get predictable results and a high rate of return. It’s as simple as that.

Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.

Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.

Content Marketing & Link Building for Private Equity Firms

We craft articulate content and cultivate authoritative backlinks for private equity firms.