SEO.co
// seo.co

Firearm SEO Agency

SEO AUDIT SERVICESKeyword Research
200+
Ranking factors audited per page
01
15 yrs
Of search-algorithm operational history
02
5K+
Keywords moved into top-10 positions
03
F500
Clients alongside startups & agencies
04
// engineering methodology

How we engineer rankings.

A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.

seo.co — process.ts
01
$ seo.audit()
Diagnose

200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.

02
$ seo.strategy()
Cluster

Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.

03
$ seo.execute()
Build

On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.

04
$ seo.measure()
Track

Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.

05
$ seo.optimize()
Iterate

Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.

Guns & Firearms SEO Agency

Bring your website to the forefront like a big game trophy!

We have developed an SEO methodology that enables our clientele to understand the search engines, keywords, how to place in Google's top three listings, as well to drive targeted traffic to their sites.

At SEO.co, we’re not afraid of a challenge. We are a young guns & firearms SEO agency that loves to get things done.

We’ve developed a signature “Get It Done” attitude and instill that into all our clients from day one.

We don’t promise any miracles – we guarantee results.

Get Your Custom Marketing Plan

robots.txt// crawl directives
 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

Innovate Your Online Presence

Using SEO techniques for the firearms industry can be an extremely effective way for businesses to break into the saturated firearms market.

It will provide greater exposure for your business resulting in more customers and sales then can be imagined.

Our knowledge and expertise have helped us produce incredibly effective results for our firearms and gun companies.

You’ll work with an expert team that knows your industry inside and out.

We’ll spend time understanding your business goals, then help you build a digital marketing plan to achieve them.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

lighthouse-report.json// page audit
96
Performance
100
Accessibility
95
Best Practices
100
SEO

SEO Services

Access our SEO Services to get your guns & firearms business positioned with more visibility, and poised to gain from increased websites traffic.

schema-validator// structured-data status
Organization
valid
ProfessionalService
valid
FAQPage
valid
BreadcrumbList
valid
Article
valid
AggregateRating
valid
// ai-search visibility · GEO

Ranking is no longer just Google.

We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:

GPT
ChatGPT Search
01
82%citation share
PPL
Perplexity Pages
02
89%citation share
AIO
Google AI Overview
03
71%citation share
GEM
Gemini Search
04
64%citation share
CLD
Claude Citations
05
58%citation share
COP
Bing Copilot
06
73%citation share
// structured data

Schema-first because Google reads JSON, not paragraphs.

Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.

  • ▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
  • ▹Live Rich Results validation in CI
  • ▹Schema audit included in every engagement
schema.json
 1{
 2  "@context": "https://schema.org",
 3  "@type": "ProfessionalService",
 4  "name": "SEO.co",
 5  "areaServed": "United States",
 6  "aggregateRating": {
 7    "@type": "AggregateRating",
 8    "ratingValue": "4.9",
 9    "reviewCount": "312"
10  }
11}

SEO Audits

Run your SEO audit in an instant with the most comprehensive keyword research, and comp mailings available for Guns & Firearms today.
gsc-coverage// index coverage · 30d
Indexed
1,842
Discovered
117
Excluded
28
Error
9

Backlink Audits

SEO.co does it all in the course of providing you backlink and traffic reports that can grant you some immediate and very long term site success.

keyword-clusters.csv// cluster intent
technical seo audit4.4K/mo
KD 38
core web vitals optimization1.9K/mo
KD 24
schema markup implementation2.7K/mo
KD 31
internal linking strategy3.1K/mo
KD 42
site speed optimization8.8K/mo
KD 55

Competitive Analysis

We show data and insights in easy to read charts, graphs, and tables. This allows both professionals and individuals to have an instant overview of the industry's competitive landscape.

robots.txt// crawl directives
 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml
// core web vitals · field data

Page speed is a ranking signal. We engineer it like one.

Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.

Good · 90+
Needs work · 50–89
Largest Contentful Paint
LCP
1.8s
score 94
Cumulative Layout Shift
CLS
0.03
score 98
Interaction to Next Paint
INP
120ms
score 91
// the difference

What “technical” actually means.

Capability
SEO.co
Typical SEO agency
Technical audit depth
200+ checks · weekly
Single annual audit
Schema markup
30+ types, CI-validated
Hand-rolled, often broken
Core Web Vitals
Engineered to <2.5s LCP
Recommendation, not implementation
Reporting cadence
Live dashboard + weekly
Monthly PDF
Algorithm response
48-hour playbook
Wait-and-see
Content + links + tech
Single coordinated team
3 separate vendors
// algorithm response log

Every algorithm update has a playbook.

We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.

  1. 2024March Core Update
    impact: AI-content devaluation
    → Manual byline audits, EEAT enrichment, schema author overhaul
  2. 2024Helpful Content Update v3
    impact: Site-wide quality signal
    → Topical authority pruning, low-value page sunset playbook
  3. 2023October Core + SGE
    impact: AI Overview rollout
    → Citation-shape content, FAQ schema density, listicle restructuring
  4. 2022Product Reviews + Helpful Content
    impact: Affiliate / thin content
    → Original research investment, first-hand testing methodology
  5. 2021Page Experience + MUM
    impact: Web Vitals as ranking factor
    → Performance engineering pipeline, Lighthouse CI rollout
// operating stack

The platforms we run.

Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.

Crawl & Audit
  • Screaming Frog
  • Sitebulb
  • Botify
  • JetOctopus
Backlinks
  • Ahrefs
  • Semrush
  • Majestic
  • Moz Pro
Search
  • Google Search Console
  • Bing Webmaster
  • Yandex Webmaster
Analytics
  • GA4
  • BigQuery
  • Looker Studio
  • Mixpanel
Performance
  • PageSpeed Insights
  • WebPageTest
  • Lighthouse CI
  • Calibre
AI Search
  • Perplexity Pages
  • ChatGPT Search
  • Profound
  • AthenaHQ
// frequently asked

Common questions

01On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
02Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
03Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
04Determine Link-Worthy Assets.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.
05Find Publishers that Match Your Strategy.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
06Write The Content.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
07Backlink Reporting.
You receive regular backlink reports included in your standard monthly SEO work reports.
08On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
09Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
10Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
11Determine Link-Worthy Assets.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.
12Find Publishers that Match Your Strategy.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
13Write The Content.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
14Backlink Reporting.
You receive regular backlink reports included in your standard monthly SEO work reports.
15Determine Link-Worthy Assets.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.
16Find Publishers that Match Your Strategy.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
17Write The Content.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
18Backlink Reporting.
You receive regular backlink reports included in your standard monthly SEO work reports.
19On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
20Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
21Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
22Am I tied to a long contract?
You are free to cancel anytime. However, we encourage clients to work in 6 and 12 month commitments as longer term effort often yields the best SEO results. To encourage longer commitments, and therefore better results, we provide discounts for longer term commitments to our managed SEO service.
23Are there monthly minimums?
Yes, we typically require monthly minimums for managed SEO of $2,000 to $3,000. While we can go smaller for hands-off link building campaigns, managed SEO is not cheap. You do not want to risk the quality of your organic marketing campaigns to SEO bargain sellers. The consequences can be more expensive than the input. We run a professional process, including regular reporting for your campaigns. As the saying goes, "you get what you pay for."
24Why do you decline some clients?
Not all clients are a fit for our process. If we believe our input will not benefit both parties, we may decline a particular client engagement. We also do not engage in certain industries including porn, pills and poker.
25How does campaign reporting work?
We provide monthly reports for all managed SEO clients. With each report we include details on links procured, content created and tactics used. In addition, monthly reports will include details of gains on traffic, keyword rankings and overall campaigns successes, including strategic suggestions and budget shifts for subsequent months.
26How does the monthly strategy call work?
Every client will be invited to an on-going monthly strategy call to discuss the previous month's efforts, the monthly report and any updates to the campaign. In addition, monthly calls will go over desired SEO KPIs important to you, the client. Monthly calls are also helpful as budget allocation may require shifting in order to have maximum impact for your online results.
27What happens once payment has cleared?
Once we receive initial payment for your campaign, we provide password protected access to our reporting portal where you can view your monthly reports, including link reports. You will also be introduced to your campaign manager assigned to your account.
28How long will it take to see results?
SEO results do not happen overnight. Read more about how long it takes to rank here. Truly epic results are measured in months and years, not days and weeks. However, consistent managed effort, including on and off-site content production, is critical to gaining wider exposure for your brand online.
29Why should I trust you with my SEO?
Since 2008 we provided massive SEO results to SMBs and some of the most well-known venture-backed and Fortune 1000 companies. We only share details on a few, but we are truly the premier SEO agency for quality content, links and results.
30Do you guarantee results?
We never guarantee specific organic rankings. You should never trust anyone who does. When it comes to quality SEO, there is never a silver bullet or one-size-fits-all approach. Each campaign requires tailored keyword & competitor research and a whole lot of boots-on-the-ground work, creating awesome content. Rankings will follow, but patience is required. And while we don't guarantee rankings, we can showcase past client wins of 1000% traffic increases from relevant rankings.
31Can I resell your SEO services?
More than 40% of our active clients are other agencies who resell our services under our white label SEO program. All of our services, including our monthly reports are white-hat and can be white labeled to fit your own client reporting needs. Contact us to discuss an agency partnership.
// ready to engage

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