SEO.co
200+
Ranking factors audited per page
01
15 yrs
Of search-algorithm operational history
02
5K+
Keywords moved into top-10 positions
03
F500
Clients alongside startups & agencies
04
// engineering methodology

How we engineer rankings.

A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.

seo.co — process.ts
01
$ seo.audit()
Diagnose

200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.

02
$ seo.strategy()
Cluster

Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.

03
$ seo.execute()
Build

On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.

04
$ seo.measure()
Track

Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.

05
$ seo.optimize()
Iterate

Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.

Amazon SEO and PPC Services

Tap Into Amazon’s Massive Ecommerce Market Share with Amazon SEO and PPC Campaigns.

robots.txt// crawl directives
 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

Tap Into Amazon’s Massive Ecommerce Market Share with Amazon SEO and Amazon PPC Campaigns

When you run a physical products company and/or ecommerce business, it’s tempting to view Amazon as the competition. But in reality, it’s your single greatest resource for reaching, engaging, and converting shoppers into paying customers.

Amazon has a massive stronghold on the ecommerce market, but they’re willing to share with you.

In fact, they want you to sell your products on their online marketplace. However, they aren’t in the business of giving handouts. If you want to sell your product at scale, you have to make your listings visible. And this is where Amazon SEO strategy and Amazon PPC campaigns come into play.

When you hire SEO for Amazon and PPC agency, you’re making an investment in your bottom line. You’re committing to optimizing your listings in ways that enhance visibility, drive traffic, and convert traffic into revenue.

Ready to get started? We’re here to help.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

lighthouse-report.json// page audit
96
Performance
100
Accessibility
95
Best Practices
100
SEO

Top Amazon SEO and PPC Services

When you partner with SEO.co for professional Amazon SEO and PPC services, you get a qualified and experienced partner that will manage, optimizing, and continually iterate your listings to generate top-of-page visibility and impressive conversion rates.

Work with us and we’ll provide services like:

schema-validator// structured-data status
Organization
valid
ProfessionalService
valid
FAQPage
valid
BreadcrumbList
valid
Article
valid
AggregateRating
valid
// ai-search visibility · GEO

Ranking is no longer just Google.

We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:

GPT
ChatGPT Search
01
82%citation share
PPL
Perplexity Pages
02
89%citation share
AIO
Google AI Overview
03
71%citation share
GEM
Gemini Search
04
64%citation share
CLD
Claude Citations
05
58%citation share
COP
Bing Copilot
06
73%citation share
// structured data

Schema-first because Google reads JSON, not paragraphs.

Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.

  • ▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
  • ▹Live Rich Results validation in CI
  • ▹Schema audit included in every engagement
schema.json
 1{
 2  "@context": "https://schema.org",
 3  "@type": "ProfessionalService",
 4  "name": "SEO.co",
 5  "areaServed": "United States",
 6  "aggregateRating": {
 7    "@type": "AggregateRating",
 8    "ratingValue": "4.9",
 9    "reviewCount": "312"
10  }
11}

Amazon Seller Account Setup.

Your AMZ Seller Account is basically the foundation of your Amazon business. In order to be successful, you need to check the right boxes, input the appropriate information, and develop inbound shipping plans that make sense for your company and its products. We’ll make sure your account gets set up the right way.
gsc-coverage// index coverage · 30d
Indexed
1,842
Discovered
117
Excluded
28
Error
9

Amazon Seller Brand Setup.

In addition to setting up your AMZ Seller Account, we’ll also register your brand name with Amazon so that your products can be protected & formerly enhanced brand content.

keyword-clusters.csv// cluster intent
technical seo audit4.4K/mo
KD 38
core web vitals optimization1.9K/mo
KD 24
schema markup implementation2.7K/mo
KD 31
internal linking strategy3.1K/mo
KD 42
site speed optimization8.8K/mo
KD 55

Amazon Account Audit.

Already have an account with Amazon? We can dig into your account and identify areas for improvement. Based on our audit and analysis, we’ll provide actionable feedback for enhancing your strategy, targeting new keywords, and fixing errors that may be holding you back.

robots.txt// crawl directives
 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml
// core web vitals · field data

Page speed is a ranking signal. We engineer it like one.

Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.

Good · 90+
Needs work · 50–89
Largest Contentful Paint
LCP
1.8s
score 94
Cumulative Layout Shift
CLS
0.03
score 98
Interaction to Next Paint
INP
120ms
score 91
// the difference

What “technical” actually means.

Capability
SEO.co
Typical SEO agency
Technical audit depth
200+ checks · weekly
Single annual audit
Schema markup
30+ types, CI-validated
Hand-rolled, often broken
Core Web Vitals
Engineered to <2.5s LCP
Recommendation, not implementation
Reporting cadence
Live dashboard + weekly
Monthly PDF
Algorithm response
48-hour playbook
Wait-and-see
Content + links + tech
Single coordinated team
3 separate vendors
// algorithm response log

Every algorithm update has a playbook.

We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.

  1. 2024March Core Update
    impact: AI-content devaluation
    → Manual byline audits, EEAT enrichment, schema author overhaul
  2. 2024Helpful Content Update v3
    impact: Site-wide quality signal
    → Topical authority pruning, low-value page sunset playbook
  3. 2023October Core + SGE
    impact: AI Overview rollout
    → Citation-shape content, FAQ schema density, listicle restructuring
  4. 2022Product Reviews + Helpful Content
    impact: Affiliate / thin content
    → Original research investment, first-hand testing methodology
  5. 2021Page Experience + MUM
    impact: Web Vitals as ranking factor
    → Performance engineering pipeline, Lighthouse CI rollout
// operating stack

The platforms we run.

Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.

Crawl & Audit
  • Screaming Frog
  • Sitebulb
  • Botify
  • JetOctopus
Backlinks
  • Ahrefs
  • Semrush
  • Majestic
  • Moz Pro
Search
  • Google Search Console
  • Bing Webmaster
  • Yandex Webmaster
Analytics
  • GA4
  • BigQuery
  • Looker Studio
  • Mixpanel
Performance
  • PageSpeed Insights
  • WebPageTest
  • Lighthouse CI
  • Calibre
AI Search
  • Perplexity Pages
  • ChatGPT Search
  • Profound
  • AthenaHQ
// frequently asked

Common questions

01On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
02Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
03Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
04What Is the A9 Algorithm?
Amazon's a9 algorithm is Its ranking algorithm. The algorithm works & takes into account a variety of factors, including product title, product pricing, customer reviews, and sales data. Based on these factors, the Amazon ranking algorithm calculates a ranking for each product. This ranking is then used to determine which products are displayed first in search results. Amazon's ranking algorithm regularly updates the A9 algorithm to keep its search results up-to-date and relevant. As a result, the Amazon search algorithm is constantly evolving, making it one of the most complex and effective ranking algorithms in use today.
05How SEO Optimized Product Title & Product Description May Help Me Rank for Search Queries?
Your product titles and product descriptions/product detail page are two of the most important ranking factors for search terms. SEO.co Amazon SEO Services can help you optimize both of these elements to improve your chances of ranking higher on the search engine results page & boost amazon SEO. For every single search query, an Amazon shopper makes, our team can help you make sure your product is one of the first they see with the help of keyword optimization. We'll make sure you get the most out of these fields, as they can be used for Amazon's search filters and product finders.
06How Do I Increase My Conversion Rate on Amazon?
There are a few things you can do to increase your conversion rate on Amazon. Some of the best practices include making sure your high-quality images and relevant, ensuring that your product page is well-crafted and user-friendly, and optimizing your Amazon listings for search engine. One important factor to consider when optimizing your Amazon listings is your click through rate (CTR). The higher your CTR, the more likely shoppers are to click through to your product page from the search results. There are a few things you can do to boost your click through rates, including using product images (eye-catching high-resolution images), writing catchy product description, and using the specific keyword that shoppers are likely to search for, but make sure to avoid keyword stuffing. You may also want to consider experimenting with different ad formats and targeting strategies to find what works best for your business.
07How Many Bullet Points Can You Have on Amazon?
There is a limit of 5 to the number of bullet points you can have on Amazon per product, we recommend all five bullet points. This will ensure that your bullet points are impactful and easy to read. Remember to focus on the benefits of your product and use the right keywords that are (relevant keyword) to your product. bullet points are a great way to highlight the features and benefits of your product, so make sure to take advantage of this opportunity to improve your Amazon listing.
08What Are the Benefits of Amazon SEO?
An Amazon SEO strategy can help you improve your product listings visibility and amazon's search engine ranking. When you optimize your product listing with the right & relevant keywords, you can boost your product’s rank in Amazon’s search result, which can lead to more sales. Additionally, Amazon SEO can help you target specific customers who are looking for products like yours. conduct keyword research and optimise your product listing accordingly to the important keywords, you can make sure your product is reaching the right audience/customers search. Apply these quick Amazon SEO tips rank higher. Amazon customers rely on search bar to find the products they need. In fact, 44% of customers start their product searches on Amazon. This makes ranking highly in Amazon’s search results a top priority for any seller looking to increase their visibility and sales.
// ready to engage

Ready to outrank the competition?

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