SEO for Roofing Companies
Everything Roofing Companies Need to Know About SEO and Link Building
There are trendy businesses and then there are staple businesses. A trendy business would be a company that manufactured and sold fidget spinners in 2017. It’s possible that they made a lot of money over a short period of time, but their business likely crashed after a few short-lived months. A roofing company, on the other hand, is an example of what we’d call a staple business.
Staple businesses aren’t going anywhere anytime soon. They continue to provide value over many decades and there’s no end in sight. According to recent industry reports, there are approximately 104,914 roofing businesses operating in the United States – and 2018 was the fourth consecutive year in which U.S. roofing contractors experienced double digit increases in sales and enjoyed improved profitability. However, staple businesses – like roofing companies – do face challenges.
Competition is the biggest challenge of all. There are often dozens of competitors in the same market. This creates a glaring need for increased exposure and differentiation. On top of that, reputation is everything in this industry. Roofing businesses must find ways to strengthen reputation and leverage social proof. The answer you’ve been looking for could be SEO, or search engine optimization.