SEO for Enterprise

The goals of the average company are the same as the goals of any small- to medium-sized business: get more organic search traffic to the site and get more enterprise site visitors to convert.

However, enterprise SEO efforts: rather than zeroing in on a handful of keywords to rank for, enterprise-level organizations usually focus on more high-level factors & Enterprise SEO Strategies.

They look at metrics like domain authority and organic visits, rather than relying on keyword research rankings, because they rank for so many keywords.

Similarly, growth must be measured over a longer period of time; since budgets are made annually and minor fluctuations will occur more frequently, most Fortune 500 companies try to examine enterprise SEO progress on a year-by-year basis. This gives them a more high-level view and allows them more time to adjust and make things better.

However, this also makes it harder to determine the cause and effects of the campaign. Since the campaigns are larger, and cover more ground, tying a change in organic traffic to an adjustment in a strategic approach can be difficult. Larger companies have dozens of people working on inbound traffic strategies, and tracing the root causes for positive or negative changes is next to impossible.