SEO.co
// seo agency · Scottsdale

Scottsdale SEO Agency

SEO AUDIT SERVICESBACklink services
200+
Ranking factors audited per page
01
15 yrs
Of search-algorithm operational history
02
5K+
Keywords moved into top-10 positions
03
F500
Clients alongside startups & agencies
04
~/seo.co/markets/scottsdale
$ seo.co --target scottsdale --strategy local

Scottsdale SEO, run from a national bench.

Local pack rankings, Google Business Profile optimization, citation hygiene, and review-signal engineering for Scottsdale-based businesses — operated by the same team that ranks Fortune 500 brands nationally.

// engineering methodology

How we engineer rankings.

A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.

seo.co — process.ts
01
$ seo.audit()
Diagnose

200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.

02
$ seo.strategy()
Cluster

Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.

03
$ seo.execute()
Build

On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.

04
$ seo.measure()
Track

Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.

05
$ seo.optimize()
Iterate

Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.

Scottsdale SEO Company

Welcome to SEO.co, the premier Search Engine Optimization service for businesses in Scottsdale, Arizona, and beyond. Our experienced professionals are dedicated to helping you maximize your online visibility through effective SEO strategies tailored to your unique business needs.

With our actively-managed approach to SEO, we do more than be up-to-date on the latest industry trends and techniques. In addition, we ensure our clients get the most out of their SEO investment through regular site monitoring and health checks. So whether you’re looking for help with website design or content creation, our experts can provide comprehensive solutions that drive results.

Our Scottsdale, AZ, marketing team will work with you to create a customized SEO plan that is realistic, achievable, and within your budget. We will work tirelessly with you to execute and meet your desired SEO goals. Contact us today to get started boosting your leads and sales!

robots.txt// crawl directives
 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

About SEO.co

SEO.co is THE industry-leading SEO company in Scottsdale, Arizona, helping local businesses maximize their leads and website traffic. You can choose from a wide array of content marketing packages that will provide tailored and fully-managed SEO to fit your budget and needs.

As one of the best SEO companies, we can help you gain more organic traffic to your website and ultimately increase your conversion rate.

That's why SEO.co created a comprehensive, yet easy-to-implement approach to getting you more active website engagement, page views, and social shares. And more of the right activity from your target customers, means more revenue for your local business.

Find out why SEO.co is considered one of the best Scottsdale SEO companies!

lighthouse-report.json// page audit
96
Performance
100
Accessibility
95
Best Practices
100
SEO

Complete the form below for a free proposal from one of our Scottsdale SEO specialists

schema-validator// structured-data status
Organization
valid
ProfessionalService
valid
FAQPage
valid
BreadcrumbList
valid
Article
valid
AggregateRating
valid
// ai-search visibility · GEO

Ranking is no longer just Google.

We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:

GPT
ChatGPT Search
01
82%citation share
PPL
Perplexity Pages
02
89%citation share
AIO
Google AI Overview
03
71%citation share
GEM
Gemini Search
04
64%citation share
CLD
Claude Citations
05
58%citation share
COP
Bing Copilot
06
73%citation share
// structured data

Schema-first because Google reads JSON, not paragraphs.

Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.

  • ▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
  • ▹Live Rich Results validation in CI
  • ▹Schema audit included in every engagement
schema.json
 1{
 2  "@context": "https://schema.org",
 3  "@type": "ProfessionalService",
 4  "name": "SEO.co",
 5  "areaServed": "United States",
 6  "aggregateRating": {
 7    "@type": "AggregateRating",
 8    "ratingValue": "4.9",
 9    "reviewCount": "312"
10  }
11}

Scottsdale Link Building & digital Marketing Services

Engaging in quality link building campaigns remains one of the more statistically significant means of boosting your online rankings. Here at SEO.co we were born and bread as link builders, helping clients like Purple.com, Expedia, Trip.com and The Vitamin Shoppe scale their organic SEO through link building via expert content marketing. By taking a fully white-hat approach to building backlinks, we ensure your business remains sustainably relevant and outranks competitors for years to come.

Taking the white-hat route with link building is a sensible decision that safeguards your website from any Search Engine penalties while yielding you long-term results. Plus, it's important to note that this method of SEO can be done gradually over time, allowing you to slowly but surely climb up in rankings.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

gsc-coverage// index coverage · 30d
Indexed
1,842
Discovered
117
Excluded
28
Error
9

White Label SEO

Are you an SEO Company or agency in Scottsdale looking for a way to scale your clients' SEO campaigns? If so, you have come to the right place. We offer reseller discounts to our white label SEO partners who want to sell SEO, but don't necessarily have all the internal resources to execute effectively on client campaigns.

And the good news? You get all these services at a discount, allowing you to maintain high margins while still remaining hands-off with direct client work. Our proprietary step-by-step white label SEO formula allows you to find and attract links to your clients' websites from highly authoritative publishers. Use our white label services, including white label link building to scale your client campaigns without the headaches of managing it yourself!

Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.

Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.

keyword-clusters.csv// cluster intent
technical seo audit4.4K/mo
KD 38
core web vitals optimization1.9K/mo
KD 24
schema markup implementation2.7K/mo
KD 31
internal linking strategy3.1K/mo
KD 42
site speed optimization8.8K/mo
KD 55

Content Writing

SEO.co is a digital marketing agency that offers content strategies to boost your business visibility online. Founded in 2010, SEO.co is a global Scottsdale SEO company offering SEO and Content Writing Services from a team of U.S.-based content writers. We don't employ A.I. or foreign non-native English speakers, ensuring your content is real and the highest possible quality. SEO.co is your loyal partner with a passion for advanced digital marketing strategies via content production. We take the time to learn your business and deliver the right content you need to target your ideal demographic and grow your business. We research, write, develop and provide you with content that that is both timely and hard-hitting. We will provide you with strategies that are right for you because we deeply understand the unique needs, goals, and ambitions of your business and customers.

Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health

Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.

robots.txt// crawl directives
 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml
// core web vitals · field data

Page speed is a ranking signal. We engineer it like one.

Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.

Good · 90+
Needs work · 50–89
Largest Contentful Paint
LCP
1.8s
score 94
Cumulative Layout Shift
CLS
0.03
score 98
Interaction to Next Paint
INP
120ms
score 91
// the difference

What “technical” actually means.

Capability
SEO.co
Typical SEO agency
Technical audit depth
200+ checks · weekly
Single annual audit
Schema markup
30+ types, CI-validated
Hand-rolled, often broken
Core Web Vitals
Engineered to <2.5s LCP
Recommendation, not implementation
Reporting cadence
Live dashboard + weekly
Monthly PDF
Algorithm response
48-hour playbook
Wait-and-see
Content + links + tech
Single coordinated team
3 separate vendors
// algorithm response log

Every algorithm update has a playbook.

We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.

  1. 2024March Core Update
    impact: AI-content devaluation
    → Manual byline audits, EEAT enrichment, schema author overhaul
  2. 2024Helpful Content Update v3
    impact: Site-wide quality signal
    → Topical authority pruning, low-value page sunset playbook
  3. 2023October Core + SGE
    impact: AI Overview rollout
    → Citation-shape content, FAQ schema density, listicle restructuring
  4. 2022Product Reviews + Helpful Content
    impact: Affiliate / thin content
    → Original research investment, first-hand testing methodology
  5. 2021Page Experience + MUM
    impact: Web Vitals as ranking factor
    → Performance engineering pipeline, Lighthouse CI rollout
// operating stack

The platforms we run.

Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.

Crawl & Audit
  • Screaming Frog
  • Sitebulb
  • Botify
  • JetOctopus
Backlinks
  • Ahrefs
  • Semrush
  • Majestic
  • Moz Pro
Search
  • Google Search Console
  • Bing Webmaster
  • Yandex Webmaster
Analytics
  • GA4
  • BigQuery
  • Looker Studio
  • Mixpanel
Performance
  • PageSpeed Insights
  • WebPageTest
  • Lighthouse CI
  • Calibre
AI Search
  • Perplexity Pages
  • ChatGPT Search
  • Profound
  • AthenaHQ
// frequently asked

Common questions

01On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
02Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
03Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
04Determine Link-Worthy Assets.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.
05Find Publishers that Match Your Strategy.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
06Write The Content.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
07Backlink Reporting.
You receive regular backlink reports included in your standard monthly SEO work reports.
08On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
09Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
10Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
11Determine Link-Worthy Assets.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.
12Find Publishers that Match Your Strategy.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
13Write The Content.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
14Backlink Reporting.
You receive regular backlink reports included in your standard monthly SEO work reports.
15On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
16Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
17Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
// nationwide coverage

Other cities we serve

// ready to engage

Ready to rank in Scottsdale?

Get a city-specific proposal from the team that's engineered top rankings in Scottsdale and 40+ other US cities.

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