// seo.co

Indianapolis SEO Agency

GET STARTED SEO AUDIT SERVICES

200+

Ranking factors audited per page

15 yrs

Of search-algorithm operational history

5K+

Keywords moved into top-10 positions

F500

Clients alongside startups & agencies

// engineering methodology

How we engineer rankings.

A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.

seo.co — process.ts

$ seo.audit()

Diagnose

200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.

$ seo.strategy()

Cluster

Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.

$ seo.execute()

Build

On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.

$ seo.measure()

Track

Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.

$ seo.optimize()

Iterate

Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.

A Indianapolis SEO Company Serving Clients Since 2010

Our SEO team in Indianapolis has provided SEO, Digital marketing and link building services to Indianapolis businesses for over a decade.

We work at organic and paid search optimizations for small businesses and Fortune 1000 clients alike.

If your local Indianapolis business could use a boost in organic web traffic, get in touch with us.

Ready to get started?

robots.txt// crawl directives

 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

Digital Marketing Made for Indianapolis Businesses

The state of Indiana is home to a number of high-value industries that are essential to the fabric of this nation, including aerospace and aviation, advanced manufacturing, agriculture, cybersecurity, energy, web design, technology life sciences, logistics, transportation and healthcare specialties like orthopedics. Indianapolis is the state's crown jewel.

Not only is Indianapolis the capital of Indiana, but it’s also home to some of the largest and most successful organizations in the state. This includes billion-dollar Indianapolis companies like Anthem Inc., Cummins Inc., and Eli Lilly and Co.

lighthouse-report.json// page audit

Performance

100

Accessibility

Best Practices

100

SEO

Charlotte Search Engine Optimization (SEO)

Indianapolis is also known for having a thriving small business community. And if you’re an Indianapolis small business owner, online visibility must be a top priority. This makes Indianapolis Digital Marketing Services or other services a must-have investment.

The best way to generate exposure, visibility, and traffic is through advanced, technical Digital Marketing Strategies.

That's where SEO.co comes in.

Our SEO and internet marketing solutions have proven the test of time with clients from nearly every industry sector.

schema-validator// structured-data status

Organization

valid

ProfessionalService

valid

FAQPage

valid

BreadcrumbList

valid

Article

valid

AggregateRating

valid

// ai-search visibility · GEO

Ranking is no longer just Google.

We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:

GPT

ChatGPT Search

82%citation share

PPL

Perplexity Pages

89%citation share

AIO

Google AI Overview

71%citation share

GEM

Gemini Search

64%citation share

CLD

Claude Citations

58%citation share

COP

Bing Copilot

73%citation share

// structured data

Schema-first because Google reads JSON, not paragraphs.

Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.

▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
▹Live Rich Results validation in CI
▹Schema audit included in every engagement

schema.json

 1{
 2  "@context": "https://schema.org",
 3  "@type": "ProfessionalService",
 4  "name": "SEO.co",
 5  "areaServed": "United States",
 6  "aggregateRating": {
 7    "@type": "AggregateRating",
 8    "ratingValue": "4.9",
 9    "reviewCount": "312"
10  }
11}

Serving Discerning Indianapolis Business Owners

Since 2010

gsc-coverage// index coverage · 30d

Indexed

1,842

Discovered

117

Excluded

Error

Competitive Research

To begin, we'll conduct professional research on your competitors and keywords, and establish an overall plan. For instance, what specific keywords and phrases do you aim to focus on? What are your competitors' strengths, and how can you outperform them?

keyword-clusters.csv// cluster intent

technical seo audit4.4K/mo

KD 38

core web vitals optimization1.9K/mo

KD 24

schema markup implementation2.7K/mo

KD 31

internal linking strategy3.1K/mo

KD 42

site speed optimization8.8K/mo

KD 55

Technical SEO Audits

In order for your website to rank higher in Google's search results, you should ensure that it is well-designed and built efficiently. Your website should be easily accessible for search engines to crawl, have content that loads quickly for all users, and have a mobile-friendly design, preferably one that is responsive.

robots.txt// crawl directives

 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

// core web vitals · field data

Page speed is a ranking signal. We engineer it like one.

Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.

Good · 90+

Needs work · 50–89

Largest Contentful Paint

LCP

1.8s

score 94

Cumulative Layout Shift

CLS

0.03

score 98

Interaction to Next Paint

INP

120ms

score 91

// the difference

What “technical” actually means.

Capability

SEO.co

Typical SEO agency

Technical audit depth

200+ checks · weekly

Single annual audit

Schema markup

30+ types, CI-validated

Hand-rolled, often broken

Core Web Vitals

Engineered to <2.5s LCP

Recommendation, not implementation

Reporting cadence

Live dashboard + weekly

Monthly PDF

Algorithm response

48-hour playbook

Wait-and-see

Content + links + tech

Single coordinated team

3 separate vendors

// algorithm response log

Every algorithm update has a playbook.

We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.

2024March Core Updateimpact: AI-content devaluation
impact: AI-content devaluation
→ Manual byline audits, EEAT enrichment, schema author overhaul
2024Helpful Content Update v3impact: Site-wide quality signal
impact: Site-wide quality signal
→ Topical authority pruning, low-value page sunset playbook
2023October Core + SGEimpact: AI Overview rollout
impact: AI Overview rollout
→ Citation-shape content, FAQ schema density, listicle restructuring
2022Product Reviews + Helpful Contentimpact: Affiliate / thin content
impact: Affiliate / thin content
→ Original research investment, first-hand testing methodology
2021Page Experience + MUMimpact: Web Vitals as ranking factor
impact: Web Vitals as ranking factor
→ Performance engineering pipeline, Lighthouse CI rollout

// operating stack

The platforms we run.

Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.

Crawl & Audit

Screaming Frog
Sitebulb
Botify
JetOctopus

Backlinks

Ahrefs
Semrush
Majestic
Moz Pro

Google Search Console
Bing Webmaster
Yandex Webmaster

Analytics

GA4
BigQuery
Looker Studio
Mixpanel

Performance

PageSpeed Insights
WebPageTest
Lighthouse CI
Calibre

AI Search

Perplexity Pages
ChatGPT Search
Profound
AthenaHQ

// frequently asked

Common questions

01On-page Analysis.

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

02Complete Content Audit.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

03Holistic Backlink Audit.

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

04Determine Link-Worthy Assets.

We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.

05Find Publishers that Match Your Strategy.

We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.

06Write The Content.

We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.

07Backlink Reporting.

You receive regular backlink reports included in your standard monthly SEO work reports.

08On-page Analysis.

09Complete Content Audit.

10Holistic Backlink Audit.

// ready to engage

Ready to outrank the competition?

Get a tailored proposal from the team that's engineered search results for Fortune 500 companies, agencies, and startups since 2010.

Get a proposal Browse services