// seo.co

Boise SEO Agency

GET STARTED SEO AUDIT SERVICES

200+

Ranking factors audited per page

15 yrs

Of search-algorithm operational history

5K+

Keywords moved into top-10 positions

F500

Clients alongside startups & agencies

// engineering methodology

How we engineer rankings.

A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.

seo.co — process.ts

$ seo.audit()

Diagnose

200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.

$ seo.strategy()

Cluster

Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.

$ seo.execute()

Build

On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.

$ seo.measure()

Track

Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.

$ seo.optimize()

Iterate

Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.

A Boise SEO Company SErving Clients Since 2010

If you're a business owner in Boise, Idaho, then you know that competition is fierce. You also know that the internet is a key tool for marketing your business and reaching new customers. But how can you make sure that your website is showing up at the top of search engine results pages (SERPs)? That's where SEO comes in.

Our SEO team in Boise has provided SEO agency and link building services to Boise businesses for over a decade. We work at organic and paid search optimizations for small businesses and Fortune 1000 clients alike.

robots.txt// crawl directives

 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

A Team of Experienced Boise SEO Experts

SEO, or search engine optimization, is the process of improving your website so that it is more visible to potential customers when they search for keywords related to your business. And because SEO is an ever-changing and complex field, it's important to work with a team of experienced professionals who can keep your website ranking high.

At SEO.co, we have a team of SEO experts who are familiar with the latest trends and changes in the world of search engine optimization. We can help you optimize your website for the major search engines like Google, Yahoo, and Bing, and we'll also work to improve your local search visibility.

lighthouse-report.json// page audit

Performance

100

Accessibility

Best Practices

100

SEO

Built for Boise Businesses

SEO.co is a leading digital marketing agency servicing the Boise Metro and Treasure Valley. Focusing on search engine optimization, we test every action and analyze each element for success. Our approach to SEO calls for data-driven decision making; as our clients rank higher in Google results page rankings, so do their profits!

SEO.co is a full service SEO company serving businesses around the Boise, Idaho area, and have become experts in search engine optimization. We use data from various sources to evaluate how well your website performs, identify areas of improvement, track results over time and then optimized advertising based on what you need as we work hard to find you some new customers with our search engine optimization services!

schema-validator// structured-data status

Organization

valid

ProfessionalService

valid

FAQPage

valid

BreadcrumbList

valid

Article

valid

AggregateRating

valid

// ai-search visibility · GEO

Ranking is no longer just Google.

We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:

GPT

ChatGPT Search

82%citation share

PPL

Perplexity Pages

89%citation share

AIO

Google AI Overview

71%citation share

GEM

Gemini Search

64%citation share

CLD

Claude Citations

58%citation share

COP

Bing Copilot

73%citation share

// structured data

Schema-first because Google reads JSON, not paragraphs.

Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.

▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
▹Live Rich Results validation in CI
▹Schema audit included in every engagement

schema.json

 1{
 2  "@context": "https://schema.org",
 3  "@type": "ProfessionalService",
 4  "name": "SEO.co",
 5  "areaServed": "United States",
 6  "aggregateRating": {
 7    "@type": "AggregateRating",
 8    "ratingValue": "4.9",
 9    "reviewCount": "312"
10  }
11}

Serving Discerning Boise Businesses

Since 2010

gsc-coverage// index coverage · 30d

Indexed

1,842

Discovered

117

Excluded

Error

Keyword Strategy & Research

To begin, we will conduct thorough research on your competitors and keywords. This research will inform our overall strategy, including identifying which keywords and phrases to target and finding ways to gain an advantage over your competitors.

keyword-clusters.csv// cluster intent

technical seo audit4.4K/mo

KD 38

core web vitals optimization1.9K/mo

KD 24

schema markup implementation2.7K/mo

KD 31

internal linking strategy3.1K/mo

KD 42

site speed optimization8.8K/mo

KD 55

Technical On Site SEO

To rank well on Google, ensure that your website is designed well, loads quickly, is easily accessible for all users, and has a mobile-friendly design that is preferably responsive.

robots.txt// crawl directives

 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

// core web vitals · field data

Page speed is a ranking signal. We engineer it like one.

Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.

Good · 90+

Needs work · 50–89

Largest Contentful Paint

LCP

1.8s

score 94

Cumulative Layout Shift

CLS

0.03

score 98

Interaction to Next Paint

INP

120ms

score 91

// the difference

What “technical” actually means.

Capability

SEO.co

Typical SEO agency

Technical audit depth

200+ checks · weekly

Single annual audit

Schema markup

30+ types, CI-validated

Hand-rolled, often broken

Core Web Vitals

Engineered to <2.5s LCP

Recommendation, not implementation

Reporting cadence

Live dashboard + weekly

Monthly PDF

Algorithm response

48-hour playbook

Wait-and-see

Content + links + tech

Single coordinated team

3 separate vendors

// algorithm response log

Every algorithm update has a playbook.

We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.

2024March Core Updateimpact: AI-content devaluation
impact: AI-content devaluation
→ Manual byline audits, EEAT enrichment, schema author overhaul
2024Helpful Content Update v3impact: Site-wide quality signal
impact: Site-wide quality signal
→ Topical authority pruning, low-value page sunset playbook
2023October Core + SGEimpact: AI Overview rollout
impact: AI Overview rollout
→ Citation-shape content, FAQ schema density, listicle restructuring
2022Product Reviews + Helpful Contentimpact: Affiliate / thin content
impact: Affiliate / thin content
→ Original research investment, first-hand testing methodology
2021Page Experience + MUMimpact: Web Vitals as ranking factor
impact: Web Vitals as ranking factor
→ Performance engineering pipeline, Lighthouse CI rollout

// operating stack

The platforms we run.

Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.

Crawl & Audit

Screaming Frog
Sitebulb
Botify
JetOctopus

Backlinks

Ahrefs
Semrush
Majestic
Moz Pro

Google Search Console
Bing Webmaster
Yandex Webmaster

Analytics

GA4
BigQuery
Looker Studio
Mixpanel

Performance

PageSpeed Insights
WebPageTest
Lighthouse CI
Calibre

AI Search

Perplexity Pages
ChatGPT Search
Profound
AthenaHQ

// frequently asked

Common questions

01On-page Analysis.

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

02Complete Content Audit.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

03Holistic Backlink Audit.

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

04Determine Link-Worthy Assets.

We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.

05Find Publishers that Match Your Strategy.

We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.

06Write The Content.

We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.

07Backlink Reporting.

You receive regular backlink reports included in your standard monthly SEO work reports.

08On-page Analysis.

09Complete Content Audit.

10Holistic Backlink Audit.

11How do I improve my website rankings on Google?

There is no one-size-fits-all answer to this question, as the best way to improve your website's ranking on Google will vary depending on your website's content and structure. However, there are some general tips you can follow to help improve your ranking: 1. Make sure your website is properly optimized for search engines. This includes using keywords in your title tags, meta descriptions, and header tags, as well as ensuring that your website's content is relevant and up-to-date. 2. Increase the number of high-quality backlinks to your website. Backlinks are links from other websites that point to your own website. The more high-quality backlinks you have, the higher your website will rank on Google. 3. Use Google's Webmaster Tools to track your website's ranking and optimize your content accordingly. If you're looking for more specific advice on how to improve your website's ranking on Google, please contact a Boise, Idaho SEO company for assistance.

12Should I use local SEO or national SEO?

Local SEO is a great way to target potential customers in your area. It uses specific keywords and phrases that are relevant to your local community. Standard SEO, on the other hand, can be used to target potential customers all over the world.

13How does SEO work?

SEO or search engine optimization is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The benefits of SEO include improved website visibility, increased web traffic, and higher ROI. Some common SEO practices include optimizing website content, building backlinks, and improving site speed. By implementing these practices, businesses can improve their chances of ranking higher in Google search results and earning more web traffic. If you’re a business owner in Boise, Idaho looking to improve your website’s SEO, contact us today!

14Can you guarantee my website ranks #1 on Google?

No, we cannot guarantee that your website will rank first on Google. However, through our Boise SEO services, we can help improve your website’s visibility and increase your chances of ranking higher in Google search results. Our team of SEO experts will analyze your website and implement various optimization techniques in order to help improve your website’s ranking. In addition, we will also provide you with monthly reports so that you can track your website’s progress.

15Will my website be penalized for black hat techniques?

Boise, Idaho businesses that are looking to improve their website’s SEO should avoid using black hat techniques, as these practices can lead to penalization from Google. Our team of Boise SEO experts will help you improve your website’s SEO in a way that is both safe and effective. Engage our Boise SEO services today and start optimizing your site for organic traffic!

16Do you require long-term commitments or contracts?

No, there are no long-term contracts or commitments involved when you engage us for Boise SEO. We understand that businesses may need time to evaluate our services, and we do not require any long-term contracts. You can cancel our services at any time.

17How long does it take to rank my website?

The length of time it takes for SEO to work varies depending on the competitiveness of the keywords, the size and complexity of the website, and the amount of work that needs to be done. However, most businesses should see some improvement in their website’s ranking within 3-6 months. For competitive terms, it can take years to rank where you want and need to get leads for your target audience.

// ready to engage

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