How we engineer rankings.
A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.
200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.
Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.
On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.
Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.
Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.
A Salt Lake City SEO Company Serving Clients Since 2010
Salt Lake City is home to many businesses, both small and large. And as any business owner knows, in order to be successful, you need to have a good online presence. That's where Salt Lake City SEO services come in.
SEO, or search engine optimization, is the process of improving the ranking of a website in online search. The higher your website ranks, the more likely people are to find it. And when people find your website, they're more likely to visit it and do business with you.
Our SEO company team is chalk full of experienced SEO professionals dedicated to delivering high-quality, fully customized SEO strategies that help our clients achieve top-10 search engine rankings for their targeted keywords.
We make it easy and affordable for you to use a proven SEO strategy that will boost your website traffic, generate targeted customers and generate new business opportunities. Our tailored, guaranteed results are often within weeks instead of months and many clients view this as an excellent return on investment.
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We Know SALt Lake
SEO.co specializes in inbound marketing and helps thousands of websites achieve amazing results in Salt Lake and around the globe. The SEO company was built to help website and agency clients with successful SEO campaign performance by utilizing tried and true SEO methods. We like to say we engage in technical SEO, not "Guess"-EO.
Unlike competitors, we do not try and trick the search engine algorithms, preferring instead to focus on long-term, sustainable methods that help our clients dominate the internet for their niche. By using tested SEO strategies that make sense to both people and webcrawlers, we have achieved fantastic ROI for our clients.
In short, our search engine optimization services are focused on longevity and sustainability, ensuring our combined SEO efforts will provide you with a positive ROI for years to come.
Serving Discerning Salt Lake City Business Owners
Since 2010
Ranking is no longer just Google.
We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:
Schema-first because Google reads JSON, not paragraphs.
Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.
- ▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
- ▹Live Rich Results validation in CI
- ▹Schema audit included in every engagement
1{2 "@context": "https://schema.org",3 "@type": "ProfessionalService",4 "name": "SEO.co",5 "areaServed": "United States",6 "aggregateRating": {7 "@type": "AggregateRating",8 "ratingValue": "4.9",9 "reviewCount": "312"10 }11}
Competitive Keyword Research
Keyword research services are essential when it comes to optimizing your Salt Lake City business for search engines. By analyzing and understanding the exact words and phrases that people use when searching online, we will help you identify which terms are associated with your products or services and create content that resonates with your target audience.
On Site Technical Audit
Technical SEO is critical for your website. It includes all the basics like navigation and linking systems plus meta tags, website speed optimization, HTML implementation and more. If you want to make sure your foundation is solidified from day one - then understanding Technical SEO should be your priority number one.
Pillar Copywriting
High quality copywriting (written by humans not AI or robots) is essential for your Salt Lake City business. For businesses that want to increase their visibility and bring in more customers, it’s important to know what kind of content works best for their target audience. Copywriting can be used to attract attention and engage readers with compelling stories or persuasive messages.
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Page speed is a ranking signal. We engineer it like one.
Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.
What “technical” actually means.
Every algorithm update has a playbook.
We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.
- 2024March Core Updateimpact: AI-content devaluation→ Manual byline audits, EEAT enrichment, schema author overhaul
- 2024Helpful Content Update v3impact: Site-wide quality signal→ Topical authority pruning, low-value page sunset playbook
- 2023October Core + SGEimpact: AI Overview rollout→ Citation-shape content, FAQ schema density, listicle restructuring
- 2022Product Reviews + Helpful Contentimpact: Affiliate / thin content→ Original research investment, first-hand testing methodology
- 2021Page Experience + MUMimpact: Web Vitals as ranking factor→ Performance engineering pipeline, Lighthouse CI rollout
The platforms we run.
Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.
- Screaming Frog
- Sitebulb
- Botify
- JetOctopus
- Ahrefs
- Semrush
- Majestic
- Moz Pro
- Google Search Console
- Bing Webmaster
- Yandex Webmaster
- GA4
- BigQuery
- Looker Studio
- Mixpanel
- PageSpeed Insights
- WebPageTest
- Lighthouse CI
- Calibre
- Perplexity Pages
- ChatGPT Search
- Profound
- AthenaHQ
Common questions
01On-page Analysis.
02Complete Content Audit.
03Holistic Backlink Audit.
04Determine Link-Worthy Assets.
05Find Publishers that Match Your Strategy.
06Write The Content.
07Backlink Reporting.
08On-page Analysis.
09Complete Content Audit.
10Holistic Backlink Audit.
11Determine Link-Worthy Assets.
12Find Publishers that Match Your Strategy.
13Write The Content.
14Backlink Reporting.
15On-page Analysis.
16Complete Content Audit.
17Holistic Backlink Audit.
18What is SEO and how does it work?
19How can I improve my wesite's ranking on Google and Bing?
20What are the most common mistakes in SEO?
21Wy do I need SEO services if I already have a website?
22Can you guarantee that my website will rank number one on Google?
23How often should I expect to see results from my SEO campaign?
24Why type of content should I publish on my website to optimize for SEO?
25How much does Salt Lake City SEO Cost? Is it worth the investment?
26Who should I contact if I'm interested in hiring your company for Salt Lake City, Utah SEO services?
Ready to outrank the competition?
Get a tailored proposal from the team that's engineered search results for Fortune 500 companies, agencies, and startups since 2010.