// seo.co

Charlotte SEO Agency

GET STARTED SEO AUDIT SERVICES

200+

Ranking factors audited per page

15 yrs

Of search-algorithm operational history

5K+

Keywords moved into top-10 positions

F500

Clients alongside startups & agencies

// engineering methodology

How we engineer rankings.

A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.

seo.co — process.ts

$ seo.audit()

Diagnose

200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.

$ seo.strategy()

Cluster

Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.

$ seo.execute()

Build

On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.

$ seo.measure()

Track

Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.

$ seo.optimize()

Iterate

Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.

A Charlotte SEO Company Serving Clients Since 2010

Our SEO team in Charlotte has provided SEO agency and link building services to Charlotte businesses for over a decade. We work at organic and paid search optimizations for small businesses and Fortune 1000 clients alike.

In fact, we're the SEO agency on which other digital marketing firms rely as a back-office provider of advanced strategies.

Ready to get started?

robots.txt// crawl directives

 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

Supporting Local Charlotte Businesses

Charlotte has seen explosive growth in the past several years, in part because of its increasing reputation as a hub of economic development. Thousands of entrepreneurs and business owners have flocked to the city to make a living, and existing business owners are doing well for themselves.

All this entrepreneurship has been great for the city, but it can also be a problem. With an abundance of competition, it can be ridiculously hard to make your business stand out.

Fortunately, there’s a solution: search engine optimization (SEO). With a solid SEO strategy in place, you can effectively market your business by ranking higher in search engines for Charlotte residents (and nationwide). But how exactly does it work?

lighthouse-report.json// page audit

Performance

100

Accessibility

Best Practices

100

SEO

Charlotte Search Engine Optimization (SEO)

Search engine optimization is all about helping your website rank higher in search engine results pages (SERPs), ideally for keywords and phrases that are relevant for your business.

Doing this is challenging, because you’ll need to pay attention to literally hundreds of ranking factors (e.g. on-site and off-site factors like link building)—and practice dozens of intersecting digital marketing strategies at once.

schema-validator// structured-data status

Organization

valid

ProfessionalService

valid

FAQPage

valid

BreadcrumbList

valid

Article

valid

AggregateRating

valid

// ai-search visibility · GEO

Ranking is no longer just Google.

We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:

GPT

ChatGPT Search

82%citation share

PPL

Perplexity Pages

89%citation share

AIO

Google AI Overview

71%citation share

GEM

Gemini Search

64%citation share

CLD

Claude Citations

58%citation share

COP

Bing Copilot

73%citation share

// structured data

Schema-first because Google reads JSON, not paragraphs.

Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.

▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
▹Live Rich Results validation in CI
▹Schema audit included in every engagement

schema.json

 1{
 2  "@context": "https://schema.org",
 3  "@type": "ProfessionalService",
 4  "name": "SEO.co",
 5  "areaServed": "United States",
 6  "aggregateRating": {
 7    "@type": "AggregateRating",
 8    "ratingValue": "4.9",
 9    "reviewCount": "312"
10  }
11}

Serving Discerning Charlotte Business Owners

Since 2010

gsc-coverage// index coverage · 30d

Indexed

1,842

Discovered

117

Excluded

Error

Competitive Keyword Research

We'll conduct thorough research on your competition and keywords, and create a broad plan. Specifically, we'll decide on the keywords and phrases you want to focus on, assess your competitors' strengths, and determine how you can gain an advantage over them.

keyword-clusters.csv// cluster intent

technical seo audit4.4K/mo

KD 38

core web vitals optimization1.9K/mo

KD 24

schema markup implementation2.7K/mo

KD 31

internal linking strategy3.1K/mo

KD 42

site speed optimization8.8K/mo

KD 55

On Site Technical Audit

In order to improve your site's ranking on Google, it is important to ensure that your site is designed well and built efficiently. This involves making sure that your site is fully crawlable, that all content loads quickly for all users, and that the design is mobile-friendly, preferably using a responsive design.

robots.txt// crawl directives

 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

// core web vitals · field data

Page speed is a ranking signal. We engineer it like one.

Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.

Good · 90+

Needs work · 50–89

Largest Contentful Paint

LCP

1.8s

score 94

Cumulative Layout Shift

CLS

0.03

score 98

Interaction to Next Paint

INP

120ms

score 91

// the difference

What “technical” actually means.

Capability

SEO.co

Typical SEO agency

Technical audit depth

200+ checks · weekly

Single annual audit

Schema markup

30+ types, CI-validated

Hand-rolled, often broken

Core Web Vitals

Engineered to <2.5s LCP

Recommendation, not implementation

Reporting cadence

Live dashboard + weekly

Monthly PDF

Algorithm response

48-hour playbook

Wait-and-see

Content + links + tech

Single coordinated team

3 separate vendors

// algorithm response log

Every algorithm update has a playbook.

We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.

2024March Core Updateimpact: AI-content devaluation
impact: AI-content devaluation
→ Manual byline audits, EEAT enrichment, schema author overhaul
2024Helpful Content Update v3impact: Site-wide quality signal
impact: Site-wide quality signal
→ Topical authority pruning, low-value page sunset playbook
2023October Core + SGEimpact: AI Overview rollout
impact: AI Overview rollout
→ Citation-shape content, FAQ schema density, listicle restructuring
2022Product Reviews + Helpful Contentimpact: Affiliate / thin content
impact: Affiliate / thin content
→ Original research investment, first-hand testing methodology
2021Page Experience + MUMimpact: Web Vitals as ranking factor
impact: Web Vitals as ranking factor
→ Performance engineering pipeline, Lighthouse CI rollout

// operating stack

The platforms we run.

Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.

Crawl & Audit

Screaming Frog
Sitebulb
Botify
JetOctopus

Backlinks

Ahrefs
Semrush
Majestic
Moz Pro

Google Search Console
Bing Webmaster
Yandex Webmaster

Analytics

GA4
BigQuery
Looker Studio
Mixpanel

Performance

PageSpeed Insights
WebPageTest
Lighthouse CI
Calibre

AI Search

Perplexity Pages
ChatGPT Search
Profound
AthenaHQ

// frequently asked

Common questions

01On-page Analysis.

By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.

02Complete Content Audit.

Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).

03Holistic Backlink Audit.

Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.

04Determine Link-Worthy Assets.

We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.

05Find Publishers that Match Your Strategy.

We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.

06Write The Content.

We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.

07Backlink Reporting.

You receive regular backlink reports included in your standard monthly SEO work reports.

08On-page Analysis.

09Complete Content Audit.

10Holistic Backlink Audit.

11Determine Link-Worthy Assets.

12Find Publishers that Match Your Strategy.

We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.

13Write The Content.

14Backlink Reporting.

You receive regular backlink reports included in your standard monthly SEO work reports.

15What is SEO?

Search engine optimization (SEO) refers to attracting organic web traffic from search engines like Google and Bing. It's the process of getting your website to rank for specific keywords related to your business. But search engines update their ranking algorithms periodically, and other sites are always competing with yours, which makes successful search engine optimization an ongoing effort.

16How do I choose an SEO company?

When choosing an SEO company, take a close look at their time in the business, reviews from past customers, and of course the pricing. You also want to work with an expert in your industry who can help your site rank for the right search keywords. If you're located in Charlotte, a Charlotte SEO company is your best bet. Whatever you do, research many SEO companies to find the right one for you.

17What are the advantages of SEO?

Search engine optimization increases your online visibilty so you can grow your business. After all, most people turn to the internet when looking for a new product or service. If your site is listed at the top of search engine results pages (SERPs), you're more likely to get their business. What's more, SEO provides you with mostly qualified leads who are already searching for what you have to offer.

18What is the cost of your SEO services?

Every digital marketing campaign is different. At SEO.co, we create a custom plan to help you meet your search engine optimization needs. Contact us today to get a custom quote!

19What other digital marketing services do you provide?

Besides SEO, we offer SEM, PPC, social media marketing, email marketing, content marketing, and more. Whatever your internet marketing needs, we have you covered.

20Wh industries do you have experience in?

We've helped companies large and small in a range of industires: law, ecommerce, food and beverage, real estate, finance, technology, software, fitness, sports, health, and more. You name it, we've done it. Contact us today to learn more about what our Charlotte SEO services can do for you.

21What does your search engine optimization process look like?

When you work with us, we'll first go over your marketing goals and then perform an SEO audit on your site. From there, we'll determine the best course of action, whether that be creating blog content, acquiring backlinks, performing technical optimizations, or all of the above. Every SEO campaign is different. Whatever your search optimization needs, you can provide as much or as little input as you want.

22Do I need SEO if I'm already investing in other digital marketing strategies?

The short answer is yes. Though investing in a range of marketing channels is smart, SEO will always be important as consumers rely on search engines like Google to find the products and services they need. At SEO.co, we do SEO, social media marketing, web design, content marketing, and more. Contact us today for a free consultation.

// ready to engage

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