SEO.co
// seo agency · Portland

Portland SEO Agency

GET STARTEDSEO AUDIT SERVICES
200+
Ranking factors audited per page
01
15 yrs
Of search-algorithm operational history
02
5K+
Keywords moved into top-10 positions
03
F500
Clients alongside startups & agencies
04
~/seo.co/markets/portland
$ seo.co --target portland --strategy local

Portland SEO, run from a national bench.

Local pack rankings, Google Business Profile optimization, citation hygiene, and review-signal engineering for Portland-based businesses — operated by the same team that ranks Fortune 500 brands nationally.

// engineering methodology

How we engineer rankings.

A five-phase loop, repeated continuously. No black boxes — every step traceable to a measurable signal.

seo.co — process.ts
01
$ seo.audit()
Diagnose

200-point technical, content, and backlink audit. Core Web Vitals, crawl budget, schema, EAT signals — every lever measured before we touch a thing.

02
$ seo.strategy()
Cluster

Keyword universes mapped to topical authority pillars. Intent matched to content. Internal-link graph designed before a single page ships.

03
$ seo.execute()
Build

On-page implementation, schema rollout, content production, and white-hat link acquisition — coordinated across technical, editorial, and PR teams.

04
$ seo.measure()
Track

Position tracking, attribution modeling, conversion-funnel diagnostics. Weekly reports tied to revenue, not vanity metrics.

05
$ seo.optimize()
Iterate

Algorithm-update response within 48 hours. Competitive deltas surfaced in real time. Continuous remediation on the pages losing ground.

A Portland SEO Company Serving Clients Since 2010

Our SEO team in Portland has provided SEO agency and link building services to Portland businesses for over a decade. We work at organic and paid search optimizations for small businesses and Fortune 1000 clients alike.

If you're looking for the best SEO services in Portland, Oregon, then you've come to the right place. At our top Portland SEO company, we offer comprehensive solutions that will help your business reach the top of search engine rankings. We have a team of experienced professionals who know how to optimize your website for maximum visibility and organic traffic.

robots.txt// crawl directives
 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml

An Expert SEO Agency for Portland Businesses

As the premier Portland SEO Agency, we understand that your success as a business is largely determined by the quality of your online experience.

What you see on-screen is what leads to sales and generates interest in your products or service.

The key to being successful online isn’t about how it looks; it’s about maximizing its potential for visibility, search ability, and conversion rate optimization.

lighthouse-report.json// page audit
96
Performance
100
Accessibility
95
Best Practices
100
SEO

A Stellar Reputation in Search Engine Marketing

SEO.co has a phenomenal reputation in the business of optimizing client’s websites. Achieving and maintaining high rankings on Google is an extremely difficult job to do without the skills that we have acquired through many years of hands-on experience.

As one of the most well-known SEO companies for improving your organic search results, here, our clients look to us with confidence knowing they are hiring a team who not only knows how to get you ranked but also maintains those highly coveted top ten positions. We offer services from basic site audits.

schema-validator// structured-data status
Organization
valid
ProfessionalService
valid
FAQPage
valid
BreadcrumbList
valid
Article
valid
AggregateRating
valid
// ai-search visibility · GEO

Ranking is no longer just Google.

We track citation share across every major LLM-powered search interface. Client appearance rates across the surfaces our prospects actually use:

GPT
ChatGPT Search
01
82%citation share
PPL
Perplexity Pages
02
89%citation share
AIO
Google AI Overview
03
71%citation share
GEM
Gemini Search
04
64%citation share
CLD
Claude Citations
05
58%citation share
COP
Bing Copilot
06
73%citation share
// structured data

Schema-first because Google reads JSON, not paragraphs.

Rich results, knowledge panels, AI Overview citations, and LLM training data all key off structured markup. We deploy validated JSON-LD across every page, monitored for drift.

  • ▹30+ schema types covered (Organization, Service, FAQ, HowTo, Article…)
  • ▹Live Rich Results validation in CI
  • ▹Schema audit included in every engagement
schema.json
 1{
 2  "@context": "https://schema.org",
 3  "@type": "ProfessionalService",
 4  "name": "SEO.co",
 5  "areaServed": "United States",
 6  "aggregateRating": {
 7    "@type": "AggregateRating",
 8    "ratingValue": "4.9",
 9    "reviewCount": "312"
10  }
11}

Serving Discerning Portland Businesses

Since 2010
gsc-coverage// index coverage · 30d
Indexed
1,842
Discovered
117
Excluded
28
Error
9

Strategy & Research

Start the process by conducting research and formulating an effective strategy. Which words should you prioritize? What advantages do your rivals possess, and how can you surpass them? Taking time to plan ahead is essential for developing a successful approach that will deliver results.

keyword-clusters.csv// cluster intent
technical seo audit4.4K/mo
KD 38
core web vitals optimization1.9K/mo
KD 24
schema markup implementation2.7K/mo
KD 31
internal linking strategy3.1K/mo
KD 42
site speed optimization8.8K/mo
KD 55

On Site SEO Table Stakes

Make sure your site has all the necessary content and loads quickly on any device – especially mobile! A responsive design will ensure a great user experience across multiple devices and operating systems.

robots.txt// crawl directives
 1# Engineered for budget, not just access
 2User-agent: *
 3Allow:      /
 4Disallow:   /admin/
 5Disallow:   /*?session=
 6 
 7User-agent: GPTBot
 8Allow:      /
 9 
10Sitemap: /sitemap_index.xml
// core web vitals · field data

Page speed is a ranking signal. We engineer it like one.

Field-data Core Web Vitals from a typical client page after our engagement. Real users, real conditions, measured against Google's thresholds.

Good · 90+
Needs work · 50–89
Largest Contentful Paint
LCP
1.8s
score 94
Cumulative Layout Shift
CLS
0.03
score 98
Interaction to Next Paint
INP
120ms
score 91
// the difference

What “technical” actually means.

Capability
SEO.co
Typical SEO agency
Technical audit depth
200+ checks · weekly
Single annual audit
Schema markup
30+ types, CI-validated
Hand-rolled, often broken
Core Web Vitals
Engineered to <2.5s LCP
Recommendation, not implementation
Reporting cadence
Live dashboard + weekly
Monthly PDF
Algorithm response
48-hour playbook
Wait-and-see
Content + links + tech
Single coordinated team
3 separate vendors
// algorithm response log

Every algorithm update has a playbook.

We don't wait-and-see. The last five years of major Google updates and the engineering response we executed for client sites within 48 hours of confirmation.

  1. 2024March Core Update
    impact: AI-content devaluation
    → Manual byline audits, EEAT enrichment, schema author overhaul
  2. 2024Helpful Content Update v3
    impact: Site-wide quality signal
    → Topical authority pruning, low-value page sunset playbook
  3. 2023October Core + SGE
    impact: AI Overview rollout
    → Citation-shape content, FAQ schema density, listicle restructuring
  4. 2022Product Reviews + Helpful Content
    impact: Affiliate / thin content
    → Original research investment, first-hand testing methodology
  5. 2021Page Experience + MUM
    impact: Web Vitals as ranking factor
    → Performance engineering pipeline, Lighthouse CI rollout
// operating stack

The platforms we run.

Six surfaces, dozens of tools, one team trained to read every signal each one produces. We don't pick favorites — we instrument everything.

Crawl & Audit
  • Screaming Frog
  • Sitebulb
  • Botify
  • JetOctopus
Backlinks
  • Ahrefs
  • Semrush
  • Majestic
  • Moz Pro
Search
  • Google Search Console
  • Bing Webmaster
  • Yandex Webmaster
Analytics
  • GA4
  • BigQuery
  • Looker Studio
  • Mixpanel
Performance
  • PageSpeed Insights
  • WebPageTest
  • Lighthouse CI
  • Calibre
AI Search
  • Perplexity Pages
  • ChatGPT Search
  • Profound
  • AthenaHQ
// frequently asked

Common questions

01On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
02Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
03Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
04Determine Link-Worthy Assets.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.
05Find Publishers that Match Your Strategy.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
06Write The Content.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
07Backlink Reporting.
You receive regular backlink reports included in your standard monthly SEO work reports.
08On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
09Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
10Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
11Determine Link-Worthy Assets.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don't have any or your content is lacking, our editorial team can help to beef-up your content assets.
12Find Publishers that Match Your Strategy.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
13Write The Content.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
14Backlink Reporting.
You receive regular backlink reports included in your standard monthly SEO work reports.
15On-page Analysis.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
16Complete Content Audit.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
17Holistic Backlink Audit.
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
18How do I choose an SEO company?
There are a few key things to look for when choosing an SEO company:
19What are the benefits of search engine optimization?
There are a number of benefits to investing in SEO services, including:
20How long will it take my website to rank first on Google?
There is no one definitive answer to this question, as the time it takes to rank highly in Google depends on a number of factors, including the competitiveness of your industry and the current state of your website. However, our search engine optimization (SEO) services are designed to help you achieve better rankings over time, and we can usually see results within 3-6 months. Contact us today for a free consultation to find out more.
21Do I need a new website to achieve better rankings?
In most cases, we can work with your existing website to improve your rankings. However, if your website is very outdated or not optimized for search engines, it may be necessary to create a new website.
22My website already has good traffic, should I still invest in SEO services?
Even if your website already gets a lot of traffic, there's always room for improvement. By investing in our search engine optimization services, you can increase your leads and sales while also improving your ROI. Contact us today to learn more about how we can help you take your business
23What are your qualifications in search engine optimization?
Our team of experts and experienced SEO professionals have a wealth of extensive knowledge in optimizing websites for search engines. We are certified by Google and have a deep understanding of how to get your website ranked at the top of SERPs. We also continuously stay up-to-date on the latest changes and trends in SEO so we can provide you with the best possible service.
24What industries do you have experience in when doing online marketing
Our team of experts has experience in a wide variety of industries, including: Technology Regardless of your industry, SEO is a way to make your website better so that people can find it when they are looking for things on the internet, even if you have a brick and mortar location. You can use this to help your business sell more items and get exposure online. SEO can help nearly any website in a number of ways, including the following:
25How much do your SEO services cost?
The cost of our SEO services depends on a number of factors, including the size and complexity of your website, the number of keywords you want to target, and the extent of the optimization and marketing services you require. We offer a wide range of services, so we can tailor a package that meets your specific needs and budget. Contact us today for a free consultation to find out more about our rates.
// nationwide coverage

Other cities we serve

// ready to engage

Ready to rank in Portland?

Get a city-specific proposal from the team that's engineered top rankings in Portland and 40+ other US cities.

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