Columbus SEO Agency
A Columbus, Ohio SEO Company with over 10 years of experience
Our SEO team in Houston has provided SEO agency and link building services to Columbus businesses for over a decade. We work at organic and paid search optimizations for small businesses and Fortune 1000 clients alike.
Entrepreneurs in Columbus love the city. There are like-minded professionals from all backgrounds to form your network, and a thriving community that supports local businesses.
But there’s also a big issue with Columbus being such a thriving entrepreneurial hub—the competition.
If you want your Columbus business to win a respectable chunk of the market, you’ll need some way to stand out from the crowd.
Enter search engine optimization (SEO). It’s a digital marketing strategy designed to improve your visibility. But how does it work, and why is it so powerful for Columbus businesses?
Columbus Search Engine Optimization (SEO)
Let’s start with the basics of SEO. SEO is actually a collection of many different strategies, all of which work together to increase your website’s likelihood of ranking highly in search engine results pages (SERPs). In other words, you’ll rank higher in Google. And with higher rankings comes more traffic and more revenue.
To achieve this, you’ll have to:
Research your competition
Design a high-level campaign
Improve the backend of your website
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Link Building in Columbus
There are dozens of restaurants in Columbus, if not hundreds, so how does Google decide which ones to rank for a generic keyword like “restaurants?” A big part of the answer is authority, or each website’s trustworthiness. You can increase your site’s authority with the help of inbound links; the more links you have, and the more authoritative those links are, the more trustworthy you’ll be seen to be, and the higher you’ll rank.
Of course, it’s more complicated than that. Unnatural and/or spammy links could actually work against you, delisting you from Google.
Best practices in the modern world include writing strong offsite content with high-quality, discerning publishers, and links that are actually valuable to readers. But this is very challenging for newcomers.
Hiring a Columbus SEO Agency
Your best bet to build links and design a full-fledged SEO campaign is to hire a Columbus SEO agency. With the help of an agency, you can tap into the knowledge of seasoned experts, execute ground-level tactics, and ultimately help your Columbus business outrank your competitors in search engines.
Your Columbus business isn’t reaching its full potential. Want to change that? Contact SEO.co for a free analysis today!