Columbus SEO Agency
A Columbus SEO Company Serving Clients Since 2010
For more than ten years, our SEO team in Columbus, Ohio has been offering search engine optimization services, as well as link building services, to businesses in Columbus.
We specialize in both organic and paid search optimization and cater to small businesses and Fortune 1000 clients.
Local Search Engine Optimization (SEO) in Columbus
Let’s start with the basics of local SEO. Local SEO Services is actually a collection of many different SEO strategies, all of which work together to increase your website’s likelihood of ranking highly in search engine results pages (SERPs).
In other words, you’ll rank higher in Google.
And with higher search engine rankings comes more organic traffic and more revenue.
A Platform Built for Entrepreneurs
Entrepreneurs in Columbus love the city. There are like-minded professionals from all backgrounds to form your network, and a thriving community that supports local businesses. But there’s also a big issue with Columbus being such a thriving entrepreneurial hub—the competition.
If you want your Columbus OH business to win a respectable chunk of the market, you’ll need some way to stand out from the crowd. Enter search engine optimization (SEO). It’s a digital marketing SEO strategy designed to improve your visibility. But how does it work, and why is it so powerful for Columbus, OH businesses?
Serving Discerning Columbus Businesses
Top Tier Results for Columbus SEO Clients
Strategy & Research
Our first step is to conduct thorough research on your competitors and relevant keywords. We will use this information to develop a strategic plan. Specifically, we will analyze which keywords and phrases you want to focus on, and identify your competitors’ strengths to determine how to gain a competitive advantage.
In order for your website to rank high on Google, it’s important to have a well-designed site that is efficient and easily accessible to users. This means ensuring that your site can be fully crawled, all content loads quickly for all users, and that it has a design that is mobile-friendly, preferably with a responsive layout.
To establish your authority, attract attention and start getting links, make sure all your onsite content is optimized for your target keywords. Additionally, include the right entity and LSI keywords in everything from paragraphs to title tags, and ensure the content is detailed and articulate.
It is crucial to have a consistent content development strategy to achieve success for your online brand. This strategy generally involves making a commitment to publish one or two high-quality blog posts every week. Additionally, you should prepare your website with fresh content by updating existing content.
Offsite SEO and link building, along with quality content at scale, are essential for achieving SEO growth. Link building plays a crucial role in increasing your online visibility, driving referral traffic, and boosting your rankings for targeted keywords.
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Link Building in Columbus
There are dozens of restaurants in Columbus, if not hundreds, so how does Google decide which ones to rank for a generic keyword like “restaurants?” A big part of the answer is authority, or each website’s trustworthiness. You can increase your site’s authority with the help of inbound links; the more links you have, and the more authoritative those links are, the more trustworthy you’ll be seen to be, and the higher you’ll rank.
Of course, it’s more complicated than that. Unnatural and/or spammy links could actually work against you, delisting you from Google.
Best practices in the modern world include writing strong offsite content with high-quality, discerning publishers, and links that are actually valuable to readers. But this is very challenging for newcomers.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Hiring a Columbus SEO Company
Your best bet to build links and design a full-fledged digital marketing SEO campaign is to hire a Columbus SEO Company.
With the help of an agency, you can tap into the knowledge of seasoned Columbus SEO experts, execute ground-level tactics, and ultimately help your Columbus business outrank your competitors in search engines.
Your Columbus business isn’t reaching its full potential. Want to change that? Contact SEO.co for a free analysis today!
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
You receive regular backlink reports included in your standard monthly SEO work reports.
Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.
A Proven Track Record with Dozens of Success Stories