• Free Automated SEO Site Audit

  • Form Example
  • The results from your free SEO audit will take 30-60 seconds to complete. Please be patient during the scanning process.

    Please visit our free backlink checker to get a more granular view of your site’s backlinks. 

  • Martech Software Tools for eCommerce SEO

    Essential Martech Software Tools for eCommerce SEO

    How’s your SEO at your eCommerce website doing?

    That may depend to a large extent on how well you are using the tools for search engine optimization (SEO) that are available to all e-Commerce practitioners.

    Whether you run an Amazon store or a small Etsy shop, these SEO and marketing tools will help you shine.

    Let’s start with the best ecommerce marketing tools available (both free and paid).

    Google Analytics

    Google Analytics is a basic software application available to anyone with a Google account. It will not only count your website hits but analyze them in myriad useful ways. If you want to move beyond Google, your Internet Service Provider (ISP) may offer an analytics program as well. Just be sure you’re aware of all of the freebie possibilities before you move up to a paid analytics service.

    You can track the amount of visitors to your website, learn where they came from, observe how they behaved while they were there, and much more using Google Analytics. You may make wise selections and improve your website for optimal success using this effective ecommerce marketing tool.

    Google Ads

    Ecommerce websites

    The next step will be to set up an Google Ads campaign. Google Ads is Google’s name for it, but all of the main search engines offer an advertising program that gives you the opportunity to create “featured links.” These are those links that appear on the right side of the page, or nowadays sometimes at the top of the page, in internet searches.

    Featured links also appear on websites one accesses, usually at the right side, or at the bottom. Typically, you, the e-Commerce practitioner, write the text of the link, and provide a graphic if desired. Then you select a daily budget (how much you are willing to spend per day to push this link), and list a series of targeted websites where you would like the links to appear.

    The search engine’s featured link site will give you an enhanced analytics page that monitors links, click-through rates, conversion rates, average order value and other useful information. Cost is minimal, and if the marketing campaigns are cleverly mounted, rewards can be substantial.

    Google AdSense

    Programs like Adsense enable you to select other ads to place beside your content. These programs enable you to align yourself with like-minded e-Commerce practitioners and get commissions on their click-throughs and conversions from your site. Other search engines have similar programs.

    Google Search Console

    With the help of this tool, you can upload sitemaps, track crawl issues, and continuously monitor the search performance of your website, among many other crucial activities. This tool is a crucial part of your ecommerce marketing arsenal, whether you’re just getting started or a seasoned pro.



    SEMrush gives you access to a wealth of information on social media marketing presence, paid search advertising, and search engine optimization so you can fully comprehend how well your website is performing. Utilize this tool to carry out in-depth keyword research, assess your competitors, and undertake website optimization at its highest level.



    Ahrefs assists you in staying ahead in the rapidly evolving field of ecommerce SEO by analyzing the caliber of your backlinks, spotting fresh prospects for link-building, and monitoring your backlink profile.

    Moz Pro


    You may do site audits, execute keyword research, and keep track of your advancement with Moz Pro. Regardless of your level of experience, this tool will help you improve your website and take it to new heights.

    Screaming Frog

    screaming frog

    Broken links may be quickly found, duplicate material can be easily found, and the structure of your website can be optimized for maximum efficiency using Screaming Frog.


    You can spot technical SEO problems with DeepCrawl, keep track of website modifications, and structure-tune your website for success.

    This product is essential to have in your toolbox for ecommerce marketing, regardless of your level of experience.

    Keyword Planner

    Google Ads’ Keyword Planner is a powerful tool that can be used to research the keywords that people in your target market are using. You can use Keyword Planner to find keywords that support your e-commerce objectives, assess the level of competition for those phrases, and develop a keyword plan that will increase website traffic and revenue.

    Google Tag Manager

    Adding and managing tags on your e-commerce website is simple with Google Tag Manager, a free tool provided by Google. You can watch user behavior, add analytics and marketing tags, and do a lot more with Google Tag Manager. This product is essential for your ecommerce marketing toolset, regardless of your level of experience or the level of proliferation of your ecommerce store.


    With the aid of Hotjar, an innovative application that offers heatmap analytics for your e-commerce website, you can learn more about how visitors utilize various ecommerce platforms. You may gain a thorough insight of user behavior on your website by using Hotjar to track mouse movements, clicks, scrolls, and form submissions. Use this tool to make your website as efficient as possible and to ensure a flawless user experience.


    CrazyEgg helps you figure out exactly how many clicks, scrolls and hovers (and other user actions) happen on your website. Why is this relevant? Well, if you’re selling products and your users are frustrated are confused by your website’s design, it’s important for you to know about it.

    Get Satisfaction

    Get Satisfaction allows you to figure out what your clients think of your business and the way they interact with it. The feedback is incredibly extensive, providing a proper mechanism for customers to send in questions, concerns, comments and so on. Timely praise is also an option – so if your business is doing extra good (or poorly), you’ll be sure to know about it.


    Basecamp is a web-based project management solutions are popular between business owners, but Basecamp allows many kinds of ecommerce business management tasks to be properly handled. How does this help your ecommerce business? Well, it’s not specific to ecommerce business, but project management (and timely fulfillment of orders) sure is. That’s what Basecamp aims to streamline.

    Cloud Hosting

    Online businesses, especially those focused on eCommerce, need proper hosting. Amazon’s Elastic Compute Cloud (or the EC2) is suited for eCommerce businesses, as is Windows Azure. Both have incredible uptime, wonderful reliability options, and redundancy for your services.

    Want more?

    More is available, but the price goes up, of course.

    There are tools for analyzing your competitors and their web performance on the search engines. These can be invaluable if you’re involved in a rivalry with a similar marketer.

    Choose your keywords in a way that will give you a competitive advantage over the others in your field.

    This can be done completely ethically.

    Keyword research tools can help you find the best keywords, and sometimes even analyze their potential performance before selecting them. Most who have done any SEO have run into machine-generated keyword suggestions that are off the mark because the machine that’s generating them doesn’t understand your situation at all.

    Social networking tools are becoming increasingly essential. It’s no longer just a way of posting your family photos for your friends around the country, and around the world, to see. It has become a powerful marketing tool, something an e-Commerce concern just can’t afford to be without. Use a tool to maximize its positive impact on your e-Commerce venture.


    There’s virtually no end to the many online tools available to e-Commerce marketers. The field of internet marketing is changing so rapidly that it’s difficult for enterprises or individuals to keep up. But with the help of tools, you can keep apprised of the latest developments and enhance your performance with state of the art apps.

    Ready to start? Go ahead! Get into the fray. It’s not as difficult as you may think, and there’s going to be help along the way.


    Chief Marketing Officer at SEO Company
    In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
    Samuel Edwards