seo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agency
  • BRANDS
    • PPC.co
    • DEV.co
    • Website.Design
  • SERVICES
    • Managed SEO
    • Link Building
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • AI Content Writer
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Acquisitions
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
How to Use Social Media for Link Building
How to Use Social Media for SEO Link Building
December 2, 2021
13 Ways To Increase Website Traffic
13 Ways To Increase Website Traffic
December 5, 2021

Essential Martech Software Tools for eCommerce SEO

Last Updated by Sam Edwards on December 3, 2021
Essential Martech Software Tools for eCommerce SEO

How’s your SEO at your eCommerce website doing?

That may depend to a large extent on how well you are using the tools for search engine optimization (SEO) that are available to all e-Commerce practitioners.

Whether you run an Amazon store or a small Etsy shop, these SEO and marketing tools will help you shine.

Let’s start with the services that are available for free.

Table of Contents

  • Google Analytics
  • Google Ads
  • AdSense
    • Want more?

Google Analytics

Google Analytics is a basic software application available to anyone with a Google account. It will not only count your website hits but analyze them in myriad useful ways. If you want to move beyond Google, your Internet Service Provider (ISP) may offer an analytics program as well. Just be sure you’re aware of all of the freebie possibilities before you move up to a paid analytics service.

Google Ads

Ecommerce websites

The next step will be to set up an Google Ads campaign. Google Ads is Google’s name for it, but all of the main search engines offer an advertising program that gives you the opportunity to create “featured links.” These are those links that appear on the right side of the page, or nowadays sometimes at the top of the page, in internet searches.

Featured links also appear on websites one accesses, usually at the right side, or at the bottom. Typically, you, the e-Commerce practitioner, write the text of the link, and provide a graphic if desired. Then you select a daily budget (how much you are willing to spend per day to push this link), and list a series of targeted websites where you would like the links to appear.

The search engine’s featured link site will give you an enhanced analytics page that monitors links, click-through rates, conversion rates, average order value and other useful information. Cost is minimal, and if the campaign is cleverly mounted, rewards can be substantial.

AdSense

Programs like Adsense enable you to select other ads to place beside your content. These programs enable you to align yourself with like-minded e-Commerce practitioners and get commissions on their click-throughs and conversions from your site. Other search engines have similar programs.

Want more?

More is available, but the price goes up, of course.

There are tools for analyzing your competitors and their web performance on the search engines. These can be invaluable if you’re involved in a rivalry with a similar marketer. Choose your keywords in a way that will give you a competitive advantage over the others in your field.

This can be done completely ethically. Keyword research tools can help you find the best keywords, and sometimes even analyze their potential performance before selecting them. Most who have done any SEO have run into machine-generated keyword suggestions that are off the mark because the machine that’s generating them doesn’t understand your situation at all.

Social networking tools are becoming increasingly essential. It’s no longer just a way of posting your family photos for your friends around the country, and around the world, to see. It has become a powerful marketing tool, something an e-Commerce concern just can’t afford to be without. Use a tool to maximize its positive impact on your e-Commerce venture.

Here are some of the best tools available for eCommerce businesses, serving a variety of needs:

  • Get Satisfaction: Get Satisfaction allows you to figure out what your clients think of your business and the way they interact with it. The feedback is incredibly extensive, providing a proper mechanism for customers to send in questions, concerns, comments and so on. Timely praise is also an option – so if your business is doing extra good (or poorly), you’ll be sure to know about it.
  • Basecamp: Web-based project management solutions are popular between business owners, but Basecamp allows many kinds of ecommerce business management tasks to be properly handled. How does this help your ecommerce business? Well, it’s not specific to ecommerce business, but project management (and timely fulfillment of orders) sure is. That’s what Basecamp aims to streamline.
  • Cloud Hosting: Online businesses, especially those focused on eCommerce, need proper hosting. Amazon’s Elastic Compute Cloud (or the EC2) is suited for eCommerce businesses, as is Windows Azure. Both have incredible uptime, wonderful reliability options, and redundancy for your services.
  • CrazyEgg – This tool helps you figure out exactly how many clicks, scrolls and hovers (and other user actions) happen on your website. Why is this relevant? Well, if you’re selling products and your users are frustrated are confused by your website’s design, it’s important for you to know about it.

There’s virtually no end to the many online tools available to e-Commerce marketers. The field of internet marketing is changing so rapidly that it’s difficult for enterprises or individuals to keep up. But with the help of tools, you can keep apprised of the latest developments and enhance your performance with state of the art apps.

Ready to start? Go ahead! Get into the fray. It’s not as difficult as you may think, and there’s going to be help along the way.

  • Author
  • Recent Posts
Sam Edwards
Sam Edwards
Chief Marketing Officer at SEO.co
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.

He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
Sam Edwards
Latest posts by Sam Edwards (see all)
  • Link Reclamation: How to Reclaim Lost Backlinks - June 20, 2022
  • Lead Nurturing: How to Nurture Leads & Close Sales - June 13, 2022
  • Lead Generation with SEO: How to Use SEO to Generate Leads - June 7, 2022
Share
4
Sam Edwards
Sam Edwards
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.

Related posts

How to Optimize for "People Also Search For" or "People Also Ask"
June 27, 2022

How to Optimize for “People Also Search For” or “People Also Ask”


Read more
Link Reclamation: How to Reclaim Lost Backlinks
June 20, 2022

Link Reclamation: How to Reclaim Lost Backlinks


Read more
Lead Nurturing: How to Nurture Leads & Close Sales
June 13, 2022

Lead Nurturing: How to Nurture Leads & Close Sales


Read more

eCommerce SEO

  • eCommerce SEO
  • eCommerce Link Building
  • eCommerce Tools
  • eCommerce Statistics
  • eCommerce Website Builders
  • eCommerce Management
  • Shopify SEO
  • BigCommerce SEO
  • Increase Average Order Value

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Site Audits

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank. SEO.
© 2022 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
PPC.co // DEV.co // Website.Design
An Invest.net Partner
    GET STARTED
      We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of all the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
      Cookie SettingsAccept All
      Manage consent

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
      CookieDurationDescription
      cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
      cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
      cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
      cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
      cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
      viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT