The First Meaningful Paint or FMP refers to the moment it takes for the page’s main content to display on the screen. Google first coined the term FMP as a valuable metric for user experience.
Search engines do not use a single variable when evaluating the First Meaningful Paint since it depends on the page. Generally speaking, the FMP should include the hero elements, and these are the HTML marquee, heading, text, and images that would be relevant to the user when they open the page.
If you have an e-commerce website, the product image crucial to that page should be visible under the FMP. Search engines will flag you if the FMP only displays the text, navigation bar, or page header.
For your SEO campaign, the FMP should be less than a second to enhance the user experience. You can utilize several ways to improve your First Meaningful Paint, such as optimizing the JavaScript, using HTTP caching, compressing text-based assets, and doing away with the render-blocking resources.
Find out how we improved FMP for Nightcap before they appeared on Shark Tank! Or, try our SEO services!
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