What happens to traffic, sales, referrals, leads and SEO when you get on ABC's Shark Tank? In this client case study, we showcase the Shark Tank effect.
The Shark Tank Effect is the impact on immediate and long-term business growth as a result of showing up on ABC's Shark Tank. Here we discuss some of the specifics with our recent client example, NightCap -- The Drink Spiking Prevention Scrunchie.
NightCap is a drink-spiking and date rape prevention product that combines the functionality of a woman's hair scrunchie with a friendly alcoholic beverage cover. The company is a client of SEO.co and appeared on ABC's Shark Tank on February 5, 2021. The company received funding from Lori Greiner.
An appearance on Shark Tank has an immediate media frenzy coattail effect on links, rankings and overall SEO. Just prior to airing, we worked with the client to pitch as many local and regional media outlets as possible (including online, print and television) to make sure we capitalized on the coattail promotion effect and buzz this event would stimulate. These efforts helped to amplify the SEO impact of the event in a major way.
In the first 48 hours before the launch, we started to see some initial buzz and backlinks. But, the real spike hit after the premiere on ABC. In addition, a local news station in West Palm Beach showed up to cover the event with co-founders Michael & Shirah Benarde.
Prior to Shark Tank, the company was using Wordpress as a CMS, including Woocommerce for the cart and hosting at WPEngine. Upon learning of the upcoming Shark Tank appearance, a reassessment had to be made, a site redesign commenced and several factors had to be considered, including: improved branding, traffic load and bandwidth, improved mobile usability and improved site speed.
|Minimize HTTP Requests|
|Reduce Server Response Time|
|Enable Browser Caching|
|Optimize CSS Delivery|
|Eliminate Render-Blocking Resources|
|Prioritize Above the Fold Content|
|Shove Scripting Below the Fold|
|Lazy Load External Scripts|