The term “automated link building” likely conjures up thoughts of bots and artificial intelligence inserting links in massive volumes across the web.
If that’s what it does for you, then you’re in the wrong place.
While AI for mass production of automated content through the use of open source GPT-3 technology is getting better, its use case is still in short form content.
I’ve personally used both Copy.ai and Conversion.ai. Both are great, but they currently lack the ability to provide quality content flow in anything over about 400 characters. This deficiency makes them great for creating content for social media posts and product descriptions, but is lacking when it comes to anything long.
When our team creates content, we always like to do it with real people in mind. Yes, the webcrawlers will read it, but clicks, conversions and dwell-time ultimately come from people, not robots.
Moreover, even if you could automatically create content, vet it for quality, create natural internal links, and vet outbound links for natural variation, getting the content on top publications would still be necessary.
What you’re looking to achieve is some replication of natural link growth that looks like this:
Let’s dive in!
First and foremost is your team of writers. Ultimately, you need the best writers possible. The best SEO writers include the following characteristics:
But how do you find, vet and hire writers with these qualities? It can take months of vetting and cost thousands to find those with the prowess to cover your respective market niche. Click on the aforementioned link to learn about how we’ve done that.
This post is about automating the building of links. Understanding that automating your link building requires a team of writers well-versed in the topics your links will cover.
Your link building project management team will include:
From content idea generation/pitching to the final editing and publication, there is a great deal that is included in both people and process.
Not only will you need the right team for writing your content, editing your content and getting it published, you need to have quality websites on which you can publish the content your writers produce.
We have our own internal blueprint process that we have established over the years that gives us an advantage in the following ways:
Keep in mind, building these relationships are not a “one and done” task. Continuous outreach for obtaining high authority publisher placements will be necessary, especially as you exhaust your link opportunities and need additional niche placements for further link diversity and backlink growth.
Finding these publishers is a process, not an event. You’ve got to keep your line continuously in the water.
To truly automate your link building you should have a team that is completely devoted to this task alone.
There are a multiplicity of project management software tools available. Email is wholly inefficient for the scale automation at this level requires.
Find a project management software that performs the following functions:
Ultimately, all project stakeholders will need to own their place in the process. The right software can be critical. We use Asana, but that’s just us.
This post would not be complete without a nod to the black hat strategies for link building automation.
Here are a few that readily come to mind:
Legitimate websites almost always have filters in place to avoid these types of tactics. Furthermore, low quality links of this nature are not congruent with long-term link building strategies. Then again, if you’re comfortable with burning a domain and a brand’s reputation, then by all means…
There is a difference between automation and scale. Automation can be done with a good standard operating procedure (SOP) and team. Automating at scale depends on the scale.
Startup SEO automation should be done with less scale until you have a good base, but true Fortune 500 SEO link building outreach for established websites requires the same processes, but more publishers and people.
Unless you’re using AI and running a private blog network, truly putting your link building on autopilot at any level of scale requires a team of competent people, the right software and some internal training for executing flawlessly.
That’s not how the most legitimate link building agencies work. If you’re looking to truly automate your backlinks, get in touch. We can help.