seo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agency
  • BRANDS
    • Marketer.co
    • PPC.co
    • Link.Build
    • DEV.co
    • Website.Design
  • SERVICES
    • Managed SEO
    • Link Building
    • On-Page SEO
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • AI Content Writer
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Acquisitions
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
19 Black Hat SEO Tactics: Short-Sighted Strategies that Will Kill Your SEO
Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings
November 17, 2021
The Beginner's Guide to Google Search Console
Google Search Console: What is GSC & How to Use it to Improve SEO
November 19, 2021

How to Create Webinars People Want to Watch

Last Updated by Sam Edwards on November 18, 2021
Your Guide to Creating Webinars People Want to Watch

Webinars are valuable pieces of interactive content that can give you greater audience engagement and bring more value to your loyal brand fans.

However, the sheer volume of webinars available on any given day is staggering, and if you want to stand out from the crowd, you’ll have to give it a serious effort.

Fortunately, with a bit of hard work and a little practice, it’s possible to create and execute interactive webinars that draw in substantial audiences and keep them engaged with your brand.

Table of Contents

  • Select a Topic a Relevant & Informative Topic
  • Perform Research & Gather Data
  • Organize Your Research
  • Publicize & Promote Your Upcoming
  • Present the Webinar
  • Follow-up with Attendees

Select a Topic a Relevant & Informative Topic

Selecting a topic is one of the most crucial steps of the process. Finding a subject that can make for a great tagline will ensure that your guest list fills up fast—and that your attendees actually show up for the session.

Key qualities of a great topic

Brainstorming for a topic that hasn’t been done to death can be stressful, but eventually you’ll find a subject that can work as an informational or entertaining session. Before you go any further with fleshing out your idea, make sure your topic has the following qualities:

  • Original. Don’t poach someone else’s webinar topic and rephrase it to avoid accusations of plagiarism. Come to the table with something new.
  • Straightforward. If your topic can’t be explained to an outsider in the span of one or two sentences, it’s not concise enough to be marketable.
  • Valuable. When a potential attendee sees your topic, what are they hoping to get out of it?

Market research and trial runs

Once you’ve begun to flesh out your title, run it by your followers. Pull aside some influencers or vocal fans and ask them what they think—and if they have any ideas that would take the idea to the next level. Gather as much information as possible before moving further.

Perform Research & Gather Data

Now that you have a firm idea about your subject matter, you need to gather enough information on the subject to speak intelligently. Data will be your presentation’s raw material, which you’ll be able to mold into a more compelling form.

Original research

If you can, do some original research (including keyword research for online promotion). Conduct surveys, experiment with real conditions, or put your subject matter to a firsthand test. For example, if you’re giving a webinar about the applications of a new social media strategy, do an A/B test to demonstrate the potential impact of that strategy against a more conventional approach. When you’re on a webinar, people will want to see real facts and statistics that back up your main point.

Take a stance

Nobody wants to watch a webinar that summarizes a high-level view of a given topic. They want a speaker who has a strong opinion about something, one way or another. Using our social media example above, a webinar attendee would much rather see a presentation on why Strategy A is better than Strategy B than a presentation that simply compares the qualities of the two strategies.

Organize Your Research

Now that you have sufficient material, you’ll need to organize it into a coherent presentation—this is easier for some subjects than others.

Tell a story

People are naturally drawn to great stories. If you can find a way to weave a narrative out of your findings, do it. It could be something as simple as an analogy, or a real-life description of events that illustrates the principles you’re trying to drive home. Rather than speculating about applications, give a real application, and keep your users interested by feeding them intricate narratives.

Design

You also need to spend time designing some sort of visual element to your webinar. It doesn’t matter whether you have a slideshow presentation, a video, or some other means of visual display, but you will need something that reflects your brand standards, and something that offers more than a reiteration of bullet points.

Time and practice

Once you have the general outline of your presentation complete, it’s time to start timing and practicing it. Keep your webinar in the one-hour-or-less range, keeping it as concise as possible. If you find yourself frequently going over your allotted time limit, find a way to cut it down. You also need to practice your words enough to speak seamlessly—but not so much that you compromise the naturalness of your voice.

Publicize & Promote Your Upcoming

If you want people to attend your webinar, you have to let them know that it exists. The easiest way to do that is to spread its existence socially.

Social media

Social media is going to be your best friend when spreading the word about your webinar (assuming it’s open to the public). Start sending out save-the-date notifications and regular reminders on an at-least-weekly basis. Get people involved by asking for questions ahead of time, so you can prepare for interactive elements of the presentation.

Invite incentives

If you really want to go all-out, you can offer small incentives to your invitees for sharing the event on their Facebook page, or retweeting information on Twitter. It’s a way to organically acquire brand mentions. It’s a small extra step that could significantly increase your online visibility as well as your eventual attendance rates.

Present the Webinar

The day of the actual webinar, you’ll need to be prepared for a kickass presentation. What you say matters, but how you say it matters more. People will stick around or leave based on how engaging your presentation is, so spend some time perfecting your approach.

Voice and rhythm

Speak at a deliberate pace, avoiding the temptation to speak too quickly or slowly due to nerves, and use natural inflection in your voice—nothing monotonous, but nothing too over-the-top either. Keep a light tone, injecting humor whenever you can, and engage your audience with asides and improvised speech. Don’t rely on overprepared presentation notes to get through.

Questions and answers

It’s also a good idea to host a question-and-answer session after the initial webinar. You can collect audience questions via text and answer them out loud for the public. That level of audience involvement leaves participants with a strong impression, and makes them far more likely to attend future webinars.

Follow-up with Attendees

Once you’ve completed the initial webinar, you’ll have a key opportunity to take advantage of your audience, converting them into leads or attracting them to future webinars.

Download opportunities

First, make sure to provide a download link to the entire webinar for each of your guests. This will give non-attendees the chance to catch up, and will be a nice reward for attendees to take with them. It also shows your commitment to distributing the information to your audience.

Gathering feedback

You also have a great opportunity to improve your future webinars by asking your audience for honest feedback. Chances are, your attendees would love to tell you what they liked and what they felt was missing from your presentation. Take note of this feedback, and use it as a foundation during the creation of your next webinar.

Cultivating leads

You should also file away the names and email addresses of your attendees. When you’re ready to announce your next webinar, send an email blast to all of them, and a portion of your original audience will serve as the groundwork for your next, presumably larger crowd.

Webinars might seem like a lot of work, but they’re worth every hour you pour into them. Keep your audience loyal by continuously asking their opinions, and giving them exactly what they want to see.

Want more information on content marketing, SEO link building or our blog writing services? Head over to our comprehensive guide on content marketing here.

  • Author
  • Recent Posts
Sam Edwards
Sam Edwards
Chief Marketing Officer at SEO.co
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.

He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
Sam Edwards
Latest posts by Sam Edwards (see all)
  • How to Rank Without Building Backlinks - February 8, 2023
  • 14 Local SEO Strategies & Tips - February 1, 2023
  • Top 200 Google Ranking Factors: 2023 Complete List - January 27, 2023
Share
0
Sam Edwards
Sam Edwards
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.

Related posts

Is It Possible to Succeed in SEO Without Link Building?
February 8, 2023

How to Rank Without Building Backlinks


Read more
Ultimate Guide to Drip Marketing Campaigns
February 6, 2023

Drip Marketing Campaigns: How to Structure & Send Emails for Maximum Impact


Read more
Local SEO Strategies & Tips
February 1, 2023

14 Local SEO Strategies & Tips


Read more

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • On-Page SEO
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Site Audits

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank.
© 2023 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
    GET STARTED
      Manage Cookie Consent
      To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
      Functional Always active
      The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
      Preferences
      The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
      Statistics
      The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
      Marketing
      The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
      Manage options Manage services Manage vendors Read more about these purposes
      View preferences
      {title} {title} {title}