eCommerce is a great way to capitalize on the online shopping market and provides an additional revenue stream rather than having to rely on traditional sales through brick and mortar and third-party sellers.
One of the major benefits of an eCommerce website is that you can sell directly to the consumer and handle all your advertising and marketing. This gives you more control over your fate so to speak in terms of how you acquire customers, what promotions you offer, the ads you run, bolstering average order value and all your online marketing efforts.
Building your eCommerce website can be a tricky endeavor though, so we’ve compiled this list of 5 great options for eCommerce website builders that will help you get selling quickly and efficiently. Once you’re up and running, you’ll also need to consider SEO for your ecommerce store as well, but that’s a topic for another day.
The creation process is not always user-friendly, especially if your graduate degree in web design has been gathering dust for a few years. For this list, we’ve picked builder options that are geared toward user-friendliness while still providing everything you need to build a fully functioning eCommerce site.
Wix is first on our list for many reasons. First off, it has a good reputation and good brand recognition making one that users will immediately recognize and appreciate the variety of features they offer.
Second, Wix requires no coding to build your site, meaning you won’t have to spend hours learning the latest iteration of Java to build your site. They come with pre-built templates for you to use. The templates focus on high use of graphics and images if that’s something you’re looking for then you’re all set.
They also have an automatic builder that builds your site for you with just a few questions upfront. You can even insert customized text. For something easy and unique, Wix is a great option that lets you get up and running without a lot of effort or time spent on your part.
This is another coding-free option that offers a customer-centric design approach focused on UX and SEO. This is great for driving sales once you’ve driven sufficient traffic to your site. The interface is drag and drop based making it extremely easy to build your site.
If you’re looking for something simplistic that gets you an eCommerce set up without a lot of fuss then Squarespace is a good choice. The overall customizations aren’t very detailed, which means your site may not be wholly different from others, but it’ll get you set up in a hurry if you’re just looking to get started quickly.
Squarespace does offer flexibility in that you’ll be able to reconfigure your website at any point without much hassle. This means that as your product count grows you can add in more modules or even completely redesign your site without killing your SEO, having it take forever or costing a fortune.
The big draw for Magento is that its open-source software that allows completely open customization of your eCommerce site. This allows you to build exactly what you want, provided you have the design skills or want to pay a designer. You’ll only be limited by what you can do or pay to have done.
Magento is the ultimate do-it-yourself option for an eCommerce site. If you’re willing to invest the time and budget, you can have anything you want and this is the perfect option to stand out from the crowd.
The one drawback to the software is that you’ll need your domain and hosting service to use it, but with the extensions and add-ons available you’d be hard-pressed to find a website builder that was more complete than this.
Weebly is another quick and easy CMS website builder that lets you pick a theme and put together a site. The software lets you drop in features to your pre-designed theme making setup a snap.
The great thing about Weebly is that it’s excellent for adding pictures and videos with your products and has several extensions that let you integrate your social media and marketing tools. There are also some benefits depending on which payment plan you choose.
The one drawback to Weebly is that you can’t fully customize your site with the pre-designed themes. You can add and remove elements, but you must pick a pre-designed theme which means you’ll never be unique. This is offset by the sheer number of features that Weebly offers though.
Our last entry is our favorite. Shopify is easily the most recognizable name on our list and for good reason. Shopify combines an easy-to-use interface with easy navigation and built-in SEO tools inside the site builders themselves. While I don’t personally like how the display URL options are structured in Shopify (pages, categories create more sub pages than necessary), Shopify SEO is great and super easy to implement otherwise (e.g. 301 redirects).
This means that once you build your site you’ll already be set to go and start ranking high in eCommerce searches. What’s more, you can manage your entire eCommerce experience through Shopify. Not only can you build your site, but you can also find a domain name and even host your site through Shopify as well.
The one drawback to Shopify is that the higher you go in payment tiers, the more the costs can add up. Some extensions and plugins can be purchased as well as additional fees that are charged. All in, you can spend a great deal on your custom-built eCommerce site through Shopify but the features and support you receive are unparalleled. If you’ve got the budget for it, Shopify is on of the best options out there.
There you have it, our 5 picks for easy-to-use eCommerce website builders. No matter your experience with web design, one of these options can provide you with just what you need to get your site up and going.
From the avid web developer to the complete novice, these options provide something for everyone. Having the right tools at your disposal can make the entire process of setting up your online sales presence much easier and simpler, letting you capitalize on all that potential business.
Before you use any CMS, we also recommend taking a look at our guide: How to Rebrand Your Website Without Losing SEO Rankings so you follow best-practices when building your site.
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