Reasons to Diversify Your Backlink Portfolio
November 12, 2020
How Do You Monetize a Website? Here are 11 Ways
November 16, 2020Improve Your Search Marketing Ad Conversions With a Free PPC Audit
Are you getting at least a 200% return on your pay-per-click (PPC) advertising campaigns?
Are your conversion rates consistently rising over time?
If you answered ‘no’ to any of the above, your PPC ad campaigns are likely missing the mark. If you’re not consistently increasing sales, conversions, or boosting brand awareness, your advertising dollars aren’t working hard enough for you.
Table of Contents
Fix your PPC ad campaigns to improve your conversions and conversion rates
Source: SmartInsights
Since you’ve made it to this page, you probably know your campaign is struggling, but you’re not sure how to fix it. You probably don’t even know how to identify the problem. The good news is that you don’t have to know how to identify what’s wrong—we’ll do that for you with a free PPC audit!
A free PPC audit from SEO.co will tell you what’s wrong and will outline how to restructure your campaigns for success. When you sign up for a free PPC audit, our Google Ads, Bing Ads and Google Analytics certified experts will pinpoint your campaign’s strengths and weaknesses by analyzing conversion rates, keyword performance and a plethora of other metrics that impact your bottom line.
Struggling to get results? You need a free SEO.co PPC audit
While many agencies charge a minimum of $2,500 for PPC audits, we’re offering this service for free to businesses that:
Spend at least $5,000 per month on PPC ads
Want to see measurable ROI from PPC ads
Allow us access to analyze your campaigns in Google Analytics and Google Ads/Bing Ads
What you’ll get with your free PPC audit
When you sign up for a free PPC audit, our experts will prepare the following:
A comprehensive analysis of your PPC ad account, including campaigns, ad groups, ads, keywords, budget allocation and more.
A summary that includes keyword performance and conversion rates.
A list of actionable recommendations you can implement immediately to increase conversions and conversion rates.
A free PPC audit gives you the upper hand
You need a thoughtful PPC ad campaign to compete in your industry. A PPC audit gives you the upper hand by showing you where you can make specific improvements to skyrocket conversions and ultimately increase your bottom line.
Still on the fence? Here are 5 reasons a PPC audit will give you the upper hand.
1. PPC experts in your industry give the best advice
You’re an expert in your industry, but if you don’t have a firm grasp on PPC advertising, that expertise will only carry you so far.
When you get a free PPC audit from SEO.co, we’ll have an expert from your industry review your ad account to ensure you get the strongest actionable recommendations specific to your industry. Like bidding and keyword recommendations that come from direct industry experience.
2. A free PPC audit can lead to results that justify increasing your ad spend
Are you waiting for that glorious moment when you’re justified to increase your ad spend? After implementing the recommendations from your free PPC audit, you might end up in that position faster than you think.
A PPC audit is like a roadmap that shows where you are and outlines a strategic route for you to reach your desired destination. Once you start following the roadmap, you’ll see bigger results and, eventually, you’ll need to increase your ad spend to keep the momentum going. Afterall, marketing is momentum!
3. A free PPC audit is the precursor to consistently rising ROI
To increase ROI consistently, you need a well thought out, strategic plan. If you aren’t working with a professional marketing firm, you may not know exactly how your PPC ad campaign is doing on a regular basis. You can pull reports yourself, but if you’re not a PPC expert, it’s hard to translate the data into actionable insights.
When you get a free PPC audit from SEO.co, our experts will translate your data into actionable insights that most PPC clients need to pay big money to receive. With this special offer, you’ll pay zero dollars.
4. A free PPC audit will help you reduce your cost-per-click (CPC) and lower your Cost Per Acquisition (CPA)
As you optimize your keyword and bidding strategies, you can reduce your cost-per-click (CPC). A reduced CPC will free up your ad spend to expand your advertising campaign.
Optimizing your keyword and bidding strategies begins with getting a PPC audit to identify optimization opportunities.
5. A free PPC audit will help you improve ads and landing pages
You have to know the source of your problem before you can fix it. There are two main problems a PPC audit can help you identify and then fix:
- Ads that aren’t getting clicks
- Ads that get clicks, but landing pages that don’t convert
A PPC audit can help you identify which of these problems you have (if not both). If you’re not seeing results, your ads might be great, but your landing pages might need work.
If your ads aren’t getting clicked, you could be using the wrong ad format, your keywords might be wrong, your copy could be weak, or you might be targeting the wrong demographic.
If your ads are getting clicked, but your landing pages don’t convert, your sales copy could be ineffective, your offer might not be compelling, or there could be some kind of barrier preventing the visitor from taking the desired action you want them to take.
A PPC audit is the foundation that will identify ad campaign issues so you can start implementing solutions.
Why you need a free PPC audit from SEO.co
You can find free PPC audits all over the internet, so why choose SEO.co?
- We’re true experts. At SEO.co we are true PPC advertising experts. We’ve proven our expertise to thousands of satisfied clients over the years by getting measurable results that support our clients’ growth.
- We have extensive experience. Our team of PPC experts have extensive experience with pay-per-click ads across a variety of platforms like Google, Bing, Facebook, and Instagram. We’re knowledgeable in just about every industry. Seriously, every industry.
- We get results for our clients. Your free PPC audit will be prepared by experts with a track record for getting results.
- We’ll customize your free PPC audit to your business and industry. Instead of just giving you a templated report full of numbers, we’ll customize your report as it pertains to your industry and needs. Are you bidding on competitive keywords when you could get better results with long tail phrases? Are you missing the low hanging fruit in your industry? Experts from your industry will tell you what’s going on.
Are you new to PPC ad management services?
Have you been managing your own PPC ad campaign from day one? Are you wondering if ad management is worth the cost? There are definitely pros and cons.
Managing PPC ads is a full-time job. When you’re running a business, you don’t have time to do everything yourself. When you’re not dedicated to PPC ads, it’s hard to gain the level of expertise required to get big results.
Start with getting your free PPC audit to see the kind of suggestions our experts provide. Once you receive our expert advice full of recommendations you hadn’t considered, you’ll know PPC ad management services are worth every penny.
Don’t wait—get your free PPC audit now
Some tasks can be done later, but a free PPC audit can’t wait. Growing your bottom line is imperative. Request your free PPC audit now, and you’ll be one step closer to flying past your competition and dominating your industry.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
- Link Insertions: How to Guide + Best Practices for Link Insertions - October 25, 2021
- Negative SEO: Is Negative SEO (aka “Google Bowling”) Still Real in 2021? - October 21, 2021
- How Much Should You Budget for SEO? - October 18, 2021
