To stay competitive in the digital marketing industry, you need to offer your clients a full suite of services, from search engine optimization (SEO) and content marketing to website design and pay-per-click (PPC) advertising.
However, if you don’t have a full-time team of experts in all of these areas, you can’t offer the services in-house.
That’s where a white label service provider comes into play.
When you work with a white label Facebook Ads company, they’ll create and manage all of your clients’ Facebook Ad campaigns and all you need to do is manage your client.
The white label Facebook advertising agency will do all the heavy lifting and you get to sell Facebook Ads services as if they are your own.
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How you’ll benefit from white label Facebook Ads
There are many benefits to using white label services over trying to establish your own in-house team:
- Get results for your clients without hard work. Having a white label Facebook Ads agency means you’re handing off a complex task to skilled experts who can get results. You don’t have to spend months or years trying to become a paid ads expert.
- You won’t have to hire an in-house team. Hiring an in-house team to manage your Facebook Ads won’t be cost-effective since there will be some downtime, and you’ll need to pay your team a full-time salary no matter what. It’s also hard to recognize true Facebook Ad expertise on a resume if you don’t know what to look for. A white label partnership eliminates wasted payroll and hiring uncertainties.
- More freedom and flexibility. Let’s say you take on a Facebook Ads team full-time. In order to make it worth the cost of employing that team, you’ll need to constantly take on a full load of paid advertising clients. When you work with a white label Facebook Ads agency, you can scale your services up or down at any time, without having to worry about constantly adjusting the size of your team or altering their work hours.
- More money to reinvest in your business. The money you save through white label Facebook Ads services can be reinvested into your business in other ways. If you’ve been wanting to increase your own marketing budget, for example, selling Facebook Ads to clients through a white label agency will cost you less than if you did everything on your own in-house.
- You get to mark up the services. White label ad services are straightforward, making it easy for you to mark up the services in alignment with your agency’s brand and reputation. The more reputable you are, the higher you can charge.
White label Facebook Ads professionals can get your clients better results
If you’re not a Facebook Ads expert, but you’d like to offer advertising services to your clients, a white label partnership is the ideal solution.
Having a team of experts working for you means you’ll be able to get results for your clients that you can’t get on your own. When your clients are happy, they’re more likely to continue doing business with you, recommend your services to others, and leave positive reviews online. All of these factors will contribute to the overall success of your business.
How white label Facebook ad management works
Hiring a white label paid search agency to create and manage ads for your clients is an easy, straightforward process. All services are flexible and customizable to meet your exact needs, and can be scaled when you take on more clients. Your white label partner will do all the heavy lifting, and your clients will report directly to you for updates and to request changes to their ads. On the back end, your white label experts will build your clients’ ads, optimize them for better visibility and more clicks, optimize the cost per click, and everything else that’s required.
Your white label Facebook Ads service provider will also manage remarketing and retargeting campaigns, which is an excellent way to increase PPC conversion rates. Remarketing is an advanced strategy that involves showing ads to people who have already seen or clicked on an ad in the past, or visited your client’s website. Over time, as they see more of the same ads, they’ll be more likely to make a purchase.
Why managing Facebook advertising yourself is a bad idea
So, why shouldn’t you just learn how to do Facebook advertising on your own? After all, there are plenty of tutorials out there, and everyone seems to be learning how to run Facebook Ads these days. In theory, that sounds great, but in reality, you probably don’t have nearly as much time or energy that it will take to become an expert. Plus, you’d be starting from scratch with no experience in optimizing ads for any industry, and it would take you years of experimenting to start getting decent results. It’s not fair to experiment with your clients’ money, and if you can’t get them results, it could be disastrous.
You are the Facebook Ads expert with a white label partner
There are many reasons business owners work with professional marketing agencies to run their paid ads. Usually, it’s because they’ve tried to run their own ads and didn’t get the best results. Although most businesses that invest in Facebook Ads do see a positive return, there’s room to do better. When you partner with a white label ad agency, you can advertise expert Facebook Ads management services and convert struggling business owners into paying clients.
The average Facebook Ads conversion rate varies per industry, but it’s around 9%. That’s a lot better than email marketing, which converts at around 2-5%. However, the best results come when an ad campaign is managed by an expert with experience in optimizing conversions and cost per click (CPC). Most business owners can get some clicks here and there, and will generate some sales, but working with an ad expert can produce far better results. If you can offer expert services, most business owners will be relieved to have someone else take over their ads.
Clients want results, and they want to work with companies that have a proven track record of getting results. When you work with an expert white label paid ads agency, they are your team, and their past successes are proof of what you can do for your clients. Doing so will give you a credibility boost, and will help you land more ad clients.
Make SEO.co your white label Facebook advertising partner
Running successful Facebook Ads campaigns require expertise. Whether you’re looking to get better results for your existing client’s ads, or you’d like to start offering paid Facebook advertising services for the first time, we’d love to be your white label partner.
We’ll manage your Facebook Ads, and you’ll manage your clients.
In addition, we also white label Google Ads management.
It’s that simple. Contact us today to learn more about how we can help you get amazing Facebook advertising results for your clients.
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