on page seo services

Let’s talk about page titles and descriptions. Check this out:

The above example is a search for “SEO.co” and naturally, we’re the first to appear. Take a look at the sections of the entry highlighted above. The headline, with the embedded link, is the title tag of this page, while the short description below it is the description or “meta description.” Titles and descriptions play two main roles in the search engine optimization world:

• They tell Google what your content is about. For example, if your page title tag is something like “Why dogs bark at cars,” Google will understand the purpose of your page and will be more likely to feature it for a search like “why is my dog barking at cars.”
• They form users’ first impressions when they see your site in search listings. It’s important to start strong and entice users to click.

Accordingly, your titles and descriptions should both exhibit the following qualities for all pages:

• Unique. Don’t duplicate titles or descriptions, even if you’re trying to save time. You can pull up a list of duplicate meta descriptions in Google Search Console (GSC) by heading to Search Appearance > HTML Improvements.
• Concise. Don’t try to say more than you have to.
• Descriptive. Describe your content as accurately as possible, including relevant keywords. However, don’t stuff your titles or descriptions with keywords; only use them as you would in a natural conversation. Keyword stuffing is a big no-no.
• Branded. However, your branding should appear toward the end of your titles for most web pages, such as a “Primary keyword phrase and page title | Brand name” format.
• Compelling. Remember, you’re doing this to please users (by aligning with search intent) as much as you are search engines.

With all that in mind, what makes web page titles and meta descriptions different? Just a few things:

• Titles are more important. This is true for both search engines and users, so make sure your titles are as good as they can be. You have more wiggle room with descriptions.
• Each has different length requirements. There’s a firm character limit, and if you pass it, Google will truncate your material (something you want to avoid if possible, but it’s not the end of the world if you have occasional discrepancies). The limit for titles is 75 characters, while descriptions get 160.

While we’re talking about page titles and meta descriptions, don’t forget your header tags. Numbered in sequence (H1, H2, H3, etc.), header tags indicate the main points of your body content—almost like a table of contents. Proper keywords and meta data, including a quality meta description, can help search engines properly understand and index your content, as headers are weighted more heavily than standard body copy.