When it comes to SEO, everyone aims for the same thing: to get to the top of the search results page. Google shows 10 search results per page and the higher you are on that list, the more people find your website.
But some searches produce featured snippets that float above the other 10 website listings. We call this position zero, and in this post we will explain what it is and how you can rank for it.
Position zero is a featured snippet that appears above the traditional search results. Usually, it is a direct answer to a search query. Featured snippets pull information directly from websites for convenience. That way, viewers get their answer at a glance. Then they can learn more by visiting the website.
Featured Snippets stand out not only because they sit above the rest of the search results but because they are encased by borders. It’s Google’s way of saying this is the golden SERP spot.
Featured snippets usually contain one listing, but in some cases they contain more than one.
Now that you know what position zero is, let’s discuss why you should try to rank for it.
In many ways, trying to get your web pages to list at position zero is a no brainer. Who doesn’t want to be at the top of the search results? But to appreciate the full impact of reaching position zero, consider the following:
When it comes to search ranking, it simply doesn’t get any better than position zero. But most don’t know about it. It’s a little understood hidden gem waiting to be capitalized on.
The tricky part is earning the featured snippet position. While there is no simple method, the following tips will help you get you on the right track.
First of all, featured snippets come in three main forms: paragraphs, lists, tables, and videos.
A paragraph snippet usually answers a question objectively and succinctly. A paragraph snippet typically gives a definition or a brief bit of information on a topic like why we dream while sleeping, for example. You should know that Google gives preference to answers with 40 to 50 words. This is relatively short. So if your answer to the target keyword is much longer, don’t count on it as position zero candidate.
As the name suggests, a list snippet is formatted as a list, whether bulleted or numbered, ordered or unordered, ranked or unranked. Often, list snippets show steps to a process or rank things like the richest people in the world, for example. They are ideal for featured snippets because they provide easily digestible information.
Table snippets are similar to list snippets, except they have rows and columns. So in a way, they can offer even more information at a glance. Examples of table snippets include the cost of living in Texas or the superbowl scores.
Finally, video snippets are video segment previews taken directly from YouTube. Google even timestamps the portion of the video that applies to the searched keyword. That way, you can cut straight to the chase if you choose to click play. To rank for a video snippet, make sure the video includes a voiceover or transcript because Google uses them to generate featured video snippets. Though not as common as other forms, video snippets can be a good way to attract traffic to your site.
No matter what kind of featured snippet content you aim for, it’s important to format it as either a paragraph, list, table, or video. Paragraph snippets are by far the most common kind of featured snippet, but list and table snippets make up a considerable amount, too.
In addition to its different forms, featured snippets contain different types of content. Here are the most common types of content you will find:
Now that you know the different featured snippet forms and content types to aim for, here are some content strategies to help you even more in ranking at position zero:
Whatever you do, aim to have your position zero content please readers. After all, Google’s ranking factors are designed with people in mind. They just want to satisfy search intent. So don’t get too bogged down trying to write for SEO. Write for humans. And if humans like it, Google will follow suit and maybe even feature you in a snippet.
You don’t need to reach position zero for every target keyword, but pursuing the right position zero opportunities will easily boost your online visibility. It’s just a matter of knowing which keywords to aim for and how to optimize them for a featured snippet.
If you don’t have the time or resources to rank for position zero content, that’s okay too. We can do the work for you.
Here at SEO.co, we know what makes for quality content that Google features in snippets. Plus, we can help you with any and all of your SEO needs. Share your online marketing goals with us, and we can help make it a reality for growing your online business. Contact us today to get started.