Does your business rely on foot traffic to a brick-and-mortar store? Or does it offer products or services specific to customers in a particular area?
If so, then you may want to consider setting aside some of your marketing budget for local SEO.
Local SEO helps boost your business’s online visibility when potential clients search for your services or product from a specific geographical location or with one in mind.
For example, if you sell haircuts in Portland, Oregon, local SEO will help you attract people in Portland who search for “haircuts” on Google or people anywhere who search “Portland haircuts.”
Thus, local SEO is different from global marketing strategies in that it targets leads in a specific area and not just anyone from anywhere.
However, as with all marketing strategies, local SEO costs money. But how much? What should your local SEO budget look like?
Well, that’s what this article will try to answer. In it, we’ll cover what goes into local SEO, the factors that impact local SEO pricing, how to lower your local SEO costs, when to increase your local SEO budget, and more.
Let’s get started!
As mentioned, local SEO’s main difference from regular SEO is that it is location specific. This has two main benefits:
First, local SEO tends to be cheaper because it’s easier to get brand mentions, backlinks, and guest posts in smaller local publications than it is to get them in major ones.
For instance, getting a guest post published in the Portland Tribune may be easier than getting one published in the Wall Street Journal (WSJ).
This also means local SEO can be cheaper than general SEO.
Second, local SEO may get you more bang for your buck because it is more targeted.
For example, you may only win over one customer for every thousand global leads, but you could win over 100 customers for every thousand local leads.
In other words, what you invest in local SEO may yield higher-quality leads and more return overall.
Source: https://dbaplatform.com/wp-content/uploads/2021/11/homepage-hero.png
Now that you know how local SEO differs from regular SEO, you may wonder what exactly goes into local SEO.
Here are some of the moving parts that go into a successful local SEO campaign:
As you can see, there’s a lot that goes into local SEO, and that’s not even an exhaustive list. In the next section, we’ll go over factors that affect local SEO pricing.
The cost of local SEO can vary widely based on the following factors:
Now the million-dollar question: how much should you spend on local SEO?
The answer? It depends.
Local SEO prices range from a few hundred dollars to thousands of dollars per month. If you only want minimal local SEO services for a small business, you may be able to get away with paying just a few hundred dollars each month.
But keep in mind that you get what you pay for. If you want to see real results, you should plan on paying professional rates of at least $2,000 per month.
At SEO.co, we offer the following customizable pricing packages to fit your needs:
Feel free to contact us today to learn more about what each has to offer.
Source: https://seo.co/services/
There are a few ways to lower your local SEO costs.
The first is to replace money with time. You can do local SEO all on your own for free. It just takes the right know-how and a lot of time. If you have the means and time to do your own local content creation, link building, and outreach, go for it.
Another way to lower local SEO costs is to hire an all-in-one managed marketing service. By consolidating your marketing with one solution, you can simplify your marketing efforts and save on overhead costs.
That’s where SEO.co comes in. We provide local SEO, link building, content writing, PPC management, and other marketing services. With us, you won’t have to split your marketing budget between different vendors and then try to coordinate them all on your own. We’ll take care of all your marketing needs for you.
Sometimes it’s in your best interest to increase your local SEO budget.
For example, you may not be seeing the results you want because you’re paying for a cheap SEO service, or you may want to scale your business to additional locations.
In these cases, it makes sense to spend a little more on local SEO so that you can get a better return on your marketing budget. After all, the additional marketing expense may pay for itself many times over in increased revenue.
Now that you have a better understanding of how to budget for local SEO, why not get a headstart with local SEO by partnering with SEO.co?
With us, you can be as involved as you want to be. We even let you manage all of your digital marketing needs from a single dashboard. Sign up instantly and get access to all of our marketing services, including local SEO, today!
Still have questions? No problem. You can contact us anytime for a free consultation. We’re happy to answer any questions you might have.