seo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agency
  • BRANDS
    • PPC.co
    • DEV.co
    • Website.Design
  • SERVICES
    • Managed SEO
    • Link Building
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • AI Content Writer
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Acquisitions
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
5 Mistakes that Can Harm Local SEO
5 Mistakes that Can Harm Local SEO
October 4, 2021
How Working with Competitors Can Help Local SEO
How Working with Competitors Can Help Local SEO
October 4, 2021

How & Where to Share Your Content for Local SEO

Last Updated by Timothy Carter on October 4, 2021
How & Where to Share Your Content for Local SEO

By now, you probably know what it takes to write great content, but do you know how to write locally focused content? Do you know the best places to syndicate and share that local content? Knowing these tidbits can mean the difference between your campaign taking off or fizzling.

Local SEO is more involved and complex than most consultants will tell you.

Table of Contents

  • Types of Content to Produce
  • Social Media Profiles
  • Local Social Groups
  • Local News Sites
  • Local Community Groups or Forums
  • Press Releases

Types of Content to Produce

For the most part, the content that works best for local SEO is the same type of content that would work for national SEO campaigns. There are just two distinguishing factors that will require you to update your approach: you’ll need to take extra care to make your content shareable, and you’ll have to make it specific to your region.

The best local content will include:

  • Your city, neighborhood, or region in the title as well as the body of your article. Whichever local keywords you choose to use, stay consistent with them from article to article.
  • Some kind of local relevance. Stuffing a local phrase into your articles isn’t going to work. Instead, focus on articles that are important to your community, such as those related to an upcoming event.
  • Written material is fine, but use occasional multiple mediums. Experiment with images and videos to share.
  • Links back to your website. Otherwise, you won’t be able to pass domain authority to your site.

Now that you know how to write great local content, all that’s left is to find the best places to share and syndicate it.

Social Media Profiles

Your first stop is also the easiest, and you’ve probably already thought of it. Share your content on your brand’s social media pages. This is especially useful for time-sensitive content, such as posting an article the day before you plan on attending a local event. Sharing this type of content on your page regularly will help your followers understand how dedicated you are to your region, and strengthen the connection between your brand and your locale. It’s also a great medium to inspire further social sharing; followers belonging to your same region will be far more likely to share your material to their followers and increase the reach of your local content.

Local Social Groups

Local social groups are pages or groups on social media platforms dedicated to various happenings and events going on in a particular area. For example, your neighborhood might have a Community page on Facebook or a Group on LinkedIn. Do some research to ferret out these groups, and consider using them as a platform for your local material. Keep in mind that only individual profiles will be able to share content with the group, so choose a representative from your team to follow through. These community pages have a much more personal feel, and will likely attract more people to your brand. Just make sure your content has some real value for the community as a whole.

Local News Sites

Local news sites are perfect opportunities for your local content. Most local news outlets are desperate for new material, and some may even offer a publication platform that local businesses can use to submit material. Getting a piece of content hosted on one of these sites will not only increase your brand’s visibility, it will also pass high authority to your domain if you include a backlink. Even better, since the site is local, it will increase the relevance of your brand to the community in the eyes of search engines.

Local Community Groups or Forums

There is no shortage of community groups and forums online, but you might have a difficult time finding them. A quick search should turn up a handful of results to get you started, but don’t be afraid to ask around in the community to find some deeper, less obvious results. Posting your content here is an open invitation for more traffic, and like with local news sites, the links and authority you get from these will do wonders for increasing your brand’s association with your local area. You can even post comments and get involved in discussions to increase engagement with your material.

Press Releases

If your local content is newsworthy (which is always a plus), you can also consider submitting it as a formal press release. This might cost a bit of extra money, but you’ll get your content the chance to be published on practically every local news outlet and a handful of national ones. Getting published on a national channel will give you tons of authority, and your region will get significant attention because of it. If your content generally isn’t newsworthy, consider going out of your way to find more newsworthy material for regular press releases.

As with a traditional SEO campaign, the success of your local SEO strategy will largely depend on your consistency. You’re going to have to produce content on a regular and frequent basis, you will see that content to similar yet diversified channels to see results. The more dedicated you remain to your core strategy, the greater reputation you’re going to build.

  • Author
  • Recent Posts
Timothy Carter
Timothy Carter
Chief Revenue Officer at SEO.co
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter
Latest posts by Timothy Carter (see all)
  • How to Perform an SEO Content Gap Analysis - May 16, 2022
  • Local SEO: Optimizing Your Rankings for Google Local Search - May 14, 2022
  • 6 SEO Tips for Criminal Defense Attorneys - May 10, 2022
Share
1
Timothy Carter
Timothy Carter
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii. Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

Related posts

Top 200 Google Ranking Factors: Complete List
May 18, 2022

Top 200 Google Ranking Factors: 2022 Complete List


Read more
How to Perform an SEO Content Gap Analysis
May 16, 2022

How to Perform an SEO Content Gap Analysis


Read more
Local SEO: Optimizing Your Rankings for Google Local Search
May 14, 2022

Local SEO: Optimizing Your Rankings for Google Local Search


Read more

Local SEO

  • Local SEO Guide
  • Local SEO vs. National SEO
  • Prioritizing Local SEO
  • Rank for Multiple Locations
  • Why Your Site Isn’t Showing
  • How to Share Local Content
  • Acquire Local Link Citations
  • Move Your Local Business
  • Leveraging Competition
  • Local SEO Threats
  • Local SEO Mistakes
  • Keyword Research for Local SEO
  • Link Building for Local SEO
  • Local SEO Content
  • Local SEO Audits
  • How to Improve Local SEO

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Site Audits

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank. SEO.
© 2022 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
PPC.co // DEV.co // Website.Design
An Invest.net Partner
    GET STARTED
      We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of all the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
      Cookie SettingsAccept All
      Manage consent

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
      CookieDurationDescription
      cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
      cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
      cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
      cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
      cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
      viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT